Sarah Lyons Email & Phone Number

Melbourne, Victoria, Australia

Full time Marketing Manager for Aitken Partners, Melbourne based law firm. Responsible for the entire marketing activity across the firm, including, marketing strategy, branding, advertising, content generation, reporting and analytics, communications, events management and business development. The role will also encompass developing marketing plans for each department, management and quarterly reporting of marketing budgets and KPI measurements for the Managing Principal.

Geelong, Victoria, Australia

• Create and critically analyse data from Celcat, HRP and TechOne budgets for bimonthly Teacher Utilisation reports. Isolate overtime and excess teaching risks, apply 21/21 formula, identify under-loading concerns, evaluate use of sessional staff, and provide bimonthly reports to Business Managers, VEMs, Head of Centres, Head of Program Support and Executive• Produce monthly reports for Education area SCH reports and coordinate monthly operational finance meetings• Manage and reduce the Institute’s fee waiver process and outcomes • Manage Indicative Fees & Charges for Education areas• Provide advice and specialist operational support to Business Managers and HoCs regarding Course Viability modelling to assist with driving their optimal operating performance, supported by SCH, teacher utilisation and quarterly budget reporting• Assist and support Business Managers and teams with Audits and effective EOP• Support, develop and demonstrate leadership to the Program Support team

Geelong, Victoria, Australia

• Manage timetabling activities, including staff changes, room bookings, and student communications• Manage recruitment, induction and mentoring for new teachers and administrative staff• Timely management of attendance, resulting and withdrawals• Contribute to driving cultural change in the department through promoting modelling the established Gordon values

Geelong, Victoria, Australia

• Develop and manage the Education Centre’s marketing budgets • Provide expertise and advise on a broad range of marketing and advertising mediums, including; press, broadcast, digital, outdoor, sponsorship, events, community engagement activities • Plan, organise, lead and implement a strategically planned marketing activity schedule for the delivery year• Analyse and interpret external marketing trends through technical expertise, industry research, and professional development to execute functional and effective marketing campaigns, considering the legal, economic, community, and political context in which the Institute operates • Research, curate and implement marketing content for digital and traditional media outlets and instruct advertising agencies to purchase media and implement ABL and BTL campaigns • Analyse campaign performance, measure ROI and deliver clear, succinct marketing reports that enable informed change initiatives and best practice

Geelong, Victoria, Australia

• Monthly reporting and targeted analysis to reduce the Institute’s annual Funding losses for preventable rejects, down to <2% of Institute Training Revenue• Establish and deliver training sessions on monitoring, correct entry, claimable hours at withdrawal, and rectifying errors• Implementing best practice across areas to achieve maximum eligible funding

Geelong, Australia

• 18 month contract position for Project• Responsible for managing the operational implementation of the Back to Work initiatives within Living Well Enterprise• Create Strategic Marketing Plans and budgets for each Program

• 2IC to Events Manager, undertaking leadership position to deliver 50+ corporate and major events each year• Managed the President’s Club function each AFL match day, as well as all other corporate and supporter events, start to finish • Outstanding customer service, charged with overseeing the Club’s VIP list and acting as the CEO’s direct liaison for functions and major sponsors• Worked closely with the Marketing and Content team to bring our creative and innovative visions to life for event execution• Negotiated rates and terms with creatives, talent and contractors

Melbourne, Australia

Bachelor Of Commerce (B.Com.), Marketing And Management, Graduated With Distinction

Diploma Of Events Management, Graduated With Distinction

Victorian Certificate Of Education

Manage People Effectively