Sarah Major Email and Phone Number
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Strategic marketing thinker with a great set of analytic and communication skills
Parkland Corporation
View- Website:
- parkland.ca
- Employees:
- 2496
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Director, Insights And Brand DevelopmentParkland CorporationMontreal, Qc, Ca
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Director, Insights & Brand DevelopmentParkland Corporation Jan 2023 - PresentMontreal, Quebec, Canada
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Senior Brand Marketing ManagerParkland Corporation Sep 2019 - Jan 2023Région De Montréal, Canada
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Brand Marketing ManagerFgl Sports Ltd Oct 2016 - Aug 2019Région De Calgary, CanadaActing Associate Vice-President (Strategic Marketing) from October 2016 to May 2017;Lead external agency relationship, including request for proposals, definition of scope of work, retainer negotiations and day-to-day operations; Lead on all strategic marketing initiatives for Sport Chek retail brand, from brief development to production and assets delivery on project such as 2018 Olympic Winter game brand campaign #WhatItTakes; Lead on Sport Chek master brand 2019-2021 repositioning roadmap including revised brand architecture, strategic communication plan, creative platform and brand visual identity guide; Manage and provide coaching to a team of marketing advisors, analysts & creative leads/designers; -
Strategy Marketing ManagerFgl Sports Ltd Nov 2014 - Sep 2016Région De Calgary, CanadaConceive Annual Marketing Plan and Integrated Marketing Communication plans for brand and tactical advertising campaigns based on marketing and business objectivesSupervise research and analytics projects and leverage findings to support decision makingCreate alignment and collaboration between marketing and other functional areas, especially key stakeholders in Marketing, Purchasing, Store OperationsManage and expand the potential of key partnerships including gift card distributors & loyalty program Manage and provide coaching to a team of five marketing specialists and analysts
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Campaign Analytics SpecialistFgl Sports Ltd Feb 2013 - Nov 2014Région De Calgary, CanadaConceive Integrated Marketing Communication plans for company brand campaigns including target customers, market positioning, messaging, creative, promotion, and key performance objectivesMonitor the reception of each campaign in the market and evaluate their overall performance in both business and brand perspectivesDaily use of analytic and strategic tools such as sales data, customer research, market insights and trend report
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Marketing ManagerCouche-Tard Mar 2011 - Oct 2012QuébecDirectly reported to the Vice President of the divisionManaged and provided coaching to a team of four including junior and senior marketing specialistsDeveloped and maintained the annual marketing budget by allocating and approving department’s expenses Designed and executed annual fully integrated marketing plans to drive sales, increase customer retention and build brand awarenessPlanned and directed advertising campaigns, media buys and market research studies that supported company objectives -
Marketing SpecialistCouche-Tard Jun 2010 - Mar 2011LavalWorked closely with external advertising and media agency partners to deliver timely marketing campaigns (traditional and digital) within budget constraintsBuilt and maintained strong relationships with national suppliers in order to achieve traffic and sales objectives including
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Marketing TechnicianCouche-Tard Oct 2009 - Jun 2010LavalCoordinated the production of monthly POP advertising processes from the printer submissions to its delivery to over 500 branches located across 5 Canadian provinces
Sarah Major Skills
Sarah Major Education Details
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Communication Marketing -
Cégep De JonquièreJournalisme
Frequently Asked Questions about Sarah Major
What company does Sarah Major work for?
Sarah Major works for Parkland Corporation
What is Sarah Major's role at the current company?
Sarah Major's current role is Director, Insights and Brand Development.
What is Sarah Major's email address?
Sarah Major's email address is sa****@****rts.com
What is Sarah Major's direct phone number?
Sarah Major's direct phone number is +140371*****
What schools did Sarah Major attend?
Sarah Major attended Université Du Québec À Montréal, Cégep De Jonquière.
What skills is Sarah Major known for?
Sarah Major has skills like Marketing Strategy, Data Analysis, Campaign Management, Brand Management, Team Leadership, Retail, Written And Oral Presentation Skills, Bilingual, Management, Gestion De La Marque, Vente, Communication Marketing.
Who are Sarah Major's colleagues?
Sarah Major's colleagues are William Desbiens, David Fairbanks, Akshar Patel, Candace Woodley, Brad Stamplecoski, Deep Ltr, Al Ferraro.
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Sarah Major-Bourgeois
Montreal, Qc -
Sarah Major, MIRHR CHRL
Burlington, On -
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