Sarah Major Email and Phone Number
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20+ years experience across Innovation, Insights, Marketing Research, Product Development with ELC Prestige Beauty + as a Consultant (Beauty, Home Decor, Wellness CPG, Textile/Fashion, Environmental). Experienced in combining creativity and analytical thinking to achieve innovative results.I approach work with a learning and growth mindset to continually rediscover the “voice of the consumer” to elevate brand appeal and relevancy in the marketplace. My way of working is inclusive and collaborative to inspire those around me to action. I believe brands have purpose. I'm energized by working together with organizations that believe in high social and environmental performance with the aim to make things better.
Major Insights
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Consultant: Insights - Innovation And Marketing StrategyMajor InsightsToronto, On, Ca
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Consultant: Insights - Innovation & Marketing StrategyMajor Insights Mar 2020 - PresentToronto, Ontario, CanadaI lead research to help you gain a deeper understanding of your audience. My approach is creative and collaborative, and I thrive on providing in-depth insights that answer your key business questions. Together, we can 'see things differently' and focus on what truly matters to your community, guiding confident decisions for innovation and marketing strategy.
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Manager Consumer InsightsEstee Lauder Companies Jan 2016 - Mar 2020CanadaPromoted into the first Innovation Insights role in Canada. Partner to global Strategy, Innovation & Marketing teams. Responsible for synthesis of market, consumer, and brand research into inspirational storytelling, with actionable insights and recommendations for business strategy. Facilitated Trend + Makeup category workshops in NA, UK & EMEA and to 1000+ business partners virtually. Performed consumer research for Qual + Quant studies (China, France, US) for Corporate Strategy. -
Manager, Product Development, NetworkingEstee Lauder Companies Jan 2013 - Dec 2015CanadaCorporate Award for Creativity & Innovation, 2013. Recruited external + internal business partners to collaborate on Innovation opportunities. Developed product for Aerin, MAC, and Tom Ford brands and learned how brands grow. Formalized my experience with consumer-led innovation, segueing me into Innovation Insights' Global division.
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Manager, Mac + Corporate Product DevelopmentEstee Lauder Cosmetic Company, Canada Oct 2008 - Dec 2012Promoted into a corporate role to support development of product for MAC, Tom Ford and Aerin brands from concept to manufacture.
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Assistant Manager, Product DevelopmentThe Estée Lauder Companies Inc. Oct 2006 - Sep 2008Markham, OntarioAn incredible opportunity with PD and R&D mentors during MAC Global expansion. Learned how to tune into market/trend and present findings. Collaborated with Training and Education teams to translate technical language into storytelling for artists and consumers.
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Coordinator, Product DevelopmentThe Estée Lauder Companies Inc. May 2003 - Sep 2006Markham, OntarioBuilding upon lessons learned as a Makeup Artist from talented colleagues and clients, identified a market opportunity and designed "Blankety" Lipstick shade with R&D. An "insight-to-action" that achieved top-10 sales status at launch, remained continuous in-line for 20+ years, and ranked as a 'bestseller' shade on MAC Brand website.
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Artistry SalesMac Cosmetics Aug 2001 - Apr 2003London, Ontario, CanadaGrateful for my first cosmetics (and research!) role. Hour-long makeup appointments taught me the power of the 'in-depth-interview'. Here I learned so much about the category through conversations with beauty consumers about their motivations, behaviours, and needs.
Sarah Major Skills
Sarah Major Education Details
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Business Innovation -
The Photo Essay Master Class -
Media, Information And Technoculture & Visual Arts With Distinction
Frequently Asked Questions about Sarah Major
What company does Sarah Major work for?
Sarah Major works for Major Insights
What is Sarah Major's role at the current company?
Sarah Major's current role is Consultant: Insights - Innovation and Marketing Strategy.
What is Sarah Major's email address?
Sarah Major's email address is sm****@****tee.com
What is Sarah Major's direct phone number?
Sarah Major's direct phone number is (877) 311*****
What schools did Sarah Major attend?
Sarah Major attended University Of Toronto, Parsons Paris – The New School, The University Of Western Ontario.
What are some of Sarah Major's interests?
Sarah Major has interest in Arts And Culture, Health.
What skills is Sarah Major known for?
Sarah Major has skills like Product Development, Cosmetics, Marketing, Project Management, Beauty Industry, Strategy, Management, Product Design, Creative Writing, Personal Care, Marketing Strategy, Skin Care.
Not the Sarah Major you were looking for?
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Sarah Major, MIRHR CHRL
Burlington, On -
Sarah Major-Bourgeois
Montreal, Qc -
Sarah Major, Innovation Specialist
Partner At Sklar Wilton & Associates | Strategic Clarity Champion | Brand Builder | Coach & MentorToronto, On2sklarwilton.com, sklarwilton.com
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