Sarah Meister, Founder and Chief Event Officer at SM Event Co, specializes in virtual and in person events by providing comprehensive preplanning and logistics solutions, Sponsor Concierge services that will keep your sponsors returning year after year and expert strategy consults to minimize stress and create memorable experiences for executives, planners, attendees, sponsors and VIPs. Sarah is a leading expert in event strategy and crisis management with over 15 years of experience executing successful events and putting out fires for her clients. She has managed hundreds of events worldwide and, most recently during her time at ConferenceDirect, managed a team of 9 Client Success Managers overseeing 161 events annually representing over 716k room nights booked internationally. In 2018 Sarah was selected by her clients as the Client Success Manager of the year for all of ConferenceDirect. Sarah was the one her clients turned to when there was a critical issue to be solved and she used her years of expertise to provide creative solutions to unique challenges and ultimately to ensure the client’s event was a success. “Sarah is driven, a force to be reckoned with, and smart. So smart! Sarah has the ability to see all the possible outcomes of a scenario & make the most informed decision she can. She can swiftly synthesize info in a crisis and confidently make a decision.” Gina Marie“Sarah is the kind of partner you don’t know how you ever lived without and who you know you will never be able to replace. Sarah is easily in the top 1% of people I have worked with.” Emily Stimpson“Our ultra fast-changing environment was always a challenge to be mastered – never one to be dreaded – Sarah seemed to thrive under the pressure; she is a self starter by nature and I never questioned her decision making, always sure that her decisions were being made with the utmost integrity and always in the best interests of my company.” Dave Fatula

We are a group of full time business owners providing professional event strategy and services. From board meetings to citywide conferences and incentives to trade shows, we understand what each other are experiencing and can offer community, support, advice, encouragement and referrals.