Sarah Mullaney Email & Phone Number

United Kingdom

Birstall, England, United Kingdom

Leeds, West Yorkshire, United Kingdom

Leeds & London, United Kingdom

- Owner of insights development; conducting research and analysis for use by DAZN Media Strategy, content and sales teams worldwide based on all data sources available to gather audience insights across both DAZN and DAZN Media portals (Goal.com, Sporting News and SPOX) in multiple markets- Development of strategic commercial proposals (based on insights and research) for global and regional brands- Evolution of insights offering including working collaboratively with brands to… Show more - Owner of insights development; conducting research and analysis for use by DAZN Media Strategy, content and sales teams worldwide based on all data sources available to gather audience insights across both DAZN and DAZN Media portals (Goal.com, Sporting News and SPOX) in multiple markets- Development of strategic commercial proposals (based on insights and research) for global and regional brands- Evolution of insights offering including working collaboratively with brands to continuously provide DAZN and DAZN Media audience insight across campaigns- Communicating audience insights through presentations, providing the Executive Committee regular updates and creating insight newsletters- Liaison with regional DAZN Media commercial sales team to offer marketing support Show less

Leeds, West Yorkshire, United Kingdom

- Responsible for the registration of new customer accounts for both dabblebet and Perform social games including Fantasy iTeam (Fantasy Football), to achieve divisional KPIs and grow the business- Worked on the strategy across Perform Gaming products, including owning the acquisition budget and making key decisions on the requisite channels and commercial partners used- Working both in house and with marketing agencies to deliver PPC and online marketing including paid social… Show more - Responsible for the registration of new customer accounts for both dabblebet and Perform social games including Fantasy iTeam (Fantasy Football), to achieve divisional KPIs and grow the business- Worked on the strategy across Perform Gaming products, including owning the acquisition budget and making key decisions on the requisite channels and commercial partners used- Working both in house and with marketing agencies to deliver PPC and online marketing including paid social and display to deliver above the line campaigns that ensured an optimised conversion funnel- Build, delivery and analysis of promotions, including welcome activities for new customers to maximise conversion- Regular reporting to senior management on both strategy and campaigns, paying attention to medium and long-term strategy Show less

Leeds, United Kingdom

- Planning and implementation of promotional campaigns of Perform Gaming content, apps and products- Responsible for the social media plan and activity across Perform Gaming social media accounts, as well as seeking opportunities to improve the use of social media to develop followers- Promotional content creation, uploading and publishing using web CMS- Developing marketing collateral to support consumer campaigns and commercial presentations- Co-ordinating the… Show more - Planning and implementation of promotional campaigns of Perform Gaming content, apps and products- Responsible for the social media plan and activity across Perform Gaming social media accounts, as well as seeking opportunities to improve the use of social media to develop followers- Promotional content creation, uploading and publishing using web CMS- Developing marketing collateral to support consumer campaigns and commercial presentations- Co-ordinating the content for all external newsletters alongside editorial teams across portals and managing the email campaigns on the Communicator platform- Reporting campaign and strategic results on a weekly basis to the division and wider company- Identifying press opportunities for Perform Gaming apps and products Show less

Leeds, United Kingdom

- Delivering on the content strategy to grow audiences and drive traffic to all Perform Media portals including Goal, Sporting News (USA and Australia) and SPOX (Germany)- Deploying social media, PR and SEO campaigns across multiple markets and languages- Co-ordinating international content marketing campaigns across all portals- Creating and testing a variety of marketing collateral; briefing design, product and editorial teams- Developing commercial and… Show more - Delivering on the content strategy to grow audiences and drive traffic to all Perform Media portals including Goal, Sporting News (USA and Australia) and SPOX (Germany)- Deploying social media, PR and SEO campaigns across multiple markets and languages- Co-ordinating international content marketing campaigns across all portals- Creating and testing a variety of marketing collateral; briefing design, product and editorial teams- Developing commercial and contra-marketing partnerships to grow Perform’s portals- Co-ordinating the content for the internal weekly newsletter across all portals, as well as updating content for the Perform corporate website for all portals- Reporting campaign and strategic results; develop best practice and promote key findings- Contributing to wider marketing strategy, planning and implementation across Perform’s consumer division Show less

Bradford, United Kingdom

- Working with the Marketing Manager on customer recruitment to achieve new customer target and improve KPIs including incremental sales and core metrics such as penetration, orders and conversion- Assisting the Marketing Manager with the management of external agency and suppliers to maximise performance in line with the with the online marketing communications plan- Assisting the Marketing Manager in implementing the online marketing communication strategy across online… Show more - Working with the Marketing Manager on customer recruitment to achieve new customer target and improve KPIs including incremental sales and core metrics such as penetration, orders and conversion- Assisting the Marketing Manager with the management of external agency and suppliers to maximise performance in line with the with the online marketing communications plan- Assisting the Marketing Manager in implementing the online marketing communication strategy across online channels including PPC, SEO, affiliates, email and social- Responsible for writing agency and creative briefs and allocating order codes and tracking codes for online campaigns ensuring accurate and timely set-up- Working with the Marketing Manager to implement a strategic email plan using various email platforms- Using web analytic tools providing daily, monthly and seasonal reports to across online channels- Organisation and execution of press days and other fashion-led events Show less

Leeds, United Kingdom

Lifestyle contributor

Leeds, United Kingdom

One year unpaid internship as apart of my Sandwich year from Leeds Metropolitan University.Responsibilities and achievements included:- Working closely with the Marketing Manager, assisting wherever needed- In charge of the magazine subscription service, which included promoting and making offers for subscriptions, dealing with enquiries and making sure magazines were sent out to subscribers on time- Researching and evaluating a subscriber benefit… Show more One year unpaid internship as apart of my Sandwich year from Leeds Metropolitan University.Responsibilities and achievements included:- Working closely with the Marketing Manager, assisting wherever needed- In charge of the magazine subscription service, which included promoting and making offers for subscriptions, dealing with enquiries and making sure magazines were sent out to subscribers on time- Researching and evaluating a subscriber benefit package- Generating new visitors and increase page views to the flagship website using social networking platforms- Collecting and analysing market research in order to regularly evaluate the Leeds Guides market position and their target audiences' wants and needs- Involved in events the magazine organise and are involved with which include Leeds Retail Therapy Awards 2010, The Plush Awards 2010, The Curry Awards 2010 & 2011, Leeds Bar & Clubs Awards 2011, Leeds International Film Festival, Opera in the Park and Classical Fantasia- Organised promotional events to raise the awareness of the company's products at Leeds University Freshers Fair and Blackwells book shop- Created a marketing campaign to raise the profile of Plush Magazine- Member of the Design Board responsible for discussing forthcoming front covers of The Leeds Guide Show less

Leeds, United Kingdom

Lifestyle contributor

Bradford, United Kingdom

Four month internship as a part of my Professional Practice module at university

Ba (Hons) Entertainment Management (Sandwich), Entertainment And Events Industries, 2:1

Education record