Sarah Mullaney Email & Phone Number

Birmingham, England, United Kingdom

In my role as Content Executive in Gowling WLG’s internal communications team, I use my copywriting background and storytelling abilities to ensure organisational initiatives and projects are communicated effectively and creatively to employees and stakeholders (this includes change-management projects and all-staff initiatives). My responsibilities include:- Planning, editing and writing a high volume of long and short form content for a range of internal communication channels and… Show more In my role as Content Executive in Gowling WLG’s internal communications team, I use my copywriting background and storytelling abilities to ensure organisational initiatives and projects are communicated effectively and creatively to employees and stakeholders (this includes change-management projects and all-staff initiatives). My responsibilities include:- Planning, editing and writing a high volume of long and short form content for a range of internal communication channels and media, including writing intranet news stories, email newsletters, event invites and magazine articles- Thoughtful and creative approach to storytelling, determining how we can bring key ideas and messages to life. This can involve working on the layout of content. - All ideation, creative concepts and content writing for the company’s biannual internal magazine, De Facto, which is produced entirely in-house. This involves interviewing stakeholders, using the journalistic ability to source stories and originating ideas in line with the firm’s strategic priorities.- Building and developing relationships with a wide range of stakeholders and collaborators, keeping them informed throughout the lifetime of their projects.- Storyboarding and translating ideas to Design and Digital teams.- Tracking metrics to show the impact and effectiveness of internal communication efforts within my remit, and advising where different approaches may be preferable. - Contributing to internal communications calendar and supporting content requests. Show less

Birmingham, England, United Kingdom

As Content Writer at Carousel, I took the lead on copywriting for the agency's primarily – but not exclusively – B2B client base, across industries including commercial property, foodservice equipment and drinks dispense. As a client-facing creative, I worked with several internal and external stakeholders to deliver on all strategic messaging and copywriting requirements. Key projects included:- Themes, messaging and brand positioning as part of creation of timed keynote presentations… Show more As Content Writer at Carousel, I took the lead on copywriting for the agency's primarily – but not exclusively – B2B client base, across industries including commercial property, foodservice equipment and drinks dispense. As a client-facing creative, I worked with several internal and external stakeholders to deliver on all strategic messaging and copywriting requirements. Key projects included:- Themes, messaging and brand positioning as part of creation of timed keynote presentations to be delivered at two major U.S. food and beverage (f&b) industry trade forums, StorePoint Fresh and C-StorePoint. Worked closely with Carousel's graphic designer to create concise and engaging visuals, which then informed copywriting for presentation scrips for the client.- Marketing collateral for new product and service launches across landing pages, emails, paid LinkedIn ads, news stories and PR pieces.- Concepts, storyboards and copy for animated explainer video to support new product launch, working with animator and graphic designer.- Award submission for the Sandwich and Food to Go Awards (known as the Sammies), resulting in Flexeserve winning Business Development Award for its cloud-based hot-holding software, Connect by Flexeserve, and being highly commended in the New Product Award category.- Advertorial and PR features for UK publications including Food Service Equipment Journal (FSEJ) and Catering Insight.- Writing PR pieces and media outreach, resulting in coverage in key U.S. and Canadian f&b publications including Catering Insight USA, Foodservice Equipment Distributors Association (FEDA) and British-American Business Council (BABC) Texas.- Interviewing stakeholders and subject matter experts to inform hard-hitting news stories and case studies.- Analysing data from Birmingham and Solihull/M42's commercial property market transactions to write quarterly reports.- Concept and copywriting for brochure promoting new Coventry landmark office building. Show less

Stourbridge, England, United Kingdom

At She's a Writer, I offered copywriting content marketing services across Digital Copywriting, Brand Positioning and Copywriting Audits. I wrote for B2B and B2C businesses of all sizes - from SME's and sole traders to national and global businesses. Key projects included:- Sector-specific landing pages targeting the six key verticals Clear Currency operates within: Agriculture, International Trade, Manufacturing, Shipping, Textiles and Travel.- Blog posts for Clear Treasury… Show more At She's a Writer, I offered copywriting content marketing services across Digital Copywriting, Brand Positioning and Copywriting Audits. I wrote for B2B and B2C businesses of all sizes - from SME's and sole traders to national and global businesses. Key projects included:- Sector-specific landing pages targeting the six key verticals Clear Currency operates within: Agriculture, International Trade, Manufacturing, Shipping, Textiles and Travel.- Blog posts for Clear Treasury targeting individuals and businesses looking to transfer money overseas.- Blog writing for Plank Hardware targeting millennial and Gen-Z audiences looking to renovate their homes to a high standard, on a modest budget.- Landing page copy and product descriptions for home, garden and leisure brand, Charles Bentley.Other projects included: - Messaging and content writing across Home, About and product description for The University of Leicester's Attenborough Arts Centre, promoting its at-home art kits: Attenborough Arts at Home.- Landing page copywriting for nGAGE Talent's portfolio of specialist businesses in future-proofed growth environments, including U.S. based health and social care recruiter, Caritas Recruitment- Product description copywriting for Montblanc's signature collections of mens and women's watches.- Copywriting audits analysing tone of voice, language and content creation against a competitor's in the same industry, offering key, actionable takeaways to elevate the client's position within their market.Awards: 'Small Business Sunday Award' chosen by retail entrepreneur and former Dragon's Den star, Theo Paphitis, as part of his national Small Business Sunday (SBS) initiative. Show less

Meriden, England, United Kingdom

Based in the West Midlands, RBH is an independent creative communications agency full of passionate people who dare to care. Clients included Birmingham Airport, Church End Brewery, JTL Training, PEUGEOT (Retailer Marketing), Wacoal Europe, Young British Designers, and Young People First.My role and responsibilities included:- Content writing across a range of channels, from punchy social copy and blogs through to radio scripts and print materials.- Worked alongside… Show more Based in the West Midlands, RBH is an independent creative communications agency full of passionate people who dare to care. Clients included Birmingham Airport, Church End Brewery, JTL Training, PEUGEOT (Retailer Marketing), Wacoal Europe, Young British Designers, and Young People First.My role and responsibilities included:- Content writing across a range of channels, from punchy social copy and blogs through to radio scripts and print materials.- Worked alongside Birmingham-based street artist Foka Wolf on creative to raise awareness for youth support charity, Young People First.- Developed and implemented a new tone of voice to be used across social media for Freya Lingerie. - Wrote script that was used for a video to celebrate Birmingham Airport's 80th birthday.- Interpreted insights and statistics to write sector-specific monthly whitepapers for RBH's insights service, Mindset.Awards: The Drum Roses Awards 2019 – Won bronze in the charity / not for profit category for our Desperate Measures ambient campaign for Young People First. This was the only award given in the category. Show less

Birmingham, United Kingdom

One Black Bear is an independent full-service creative agency in Birmingham. Working there was my first glimpse into the world of advertising, with clients including National Express, St Basils and Triton Showers. Highlights include:– Crafted digital content for National Express across CRM, social (organic and paid), blogs, web pages and display ads– Wrote copy for my first 48-sheet billboard, promoting coach travel to London’s major airports – Wrote a radio script advertising… Show more One Black Bear is an independent full-service creative agency in Birmingham. Working there was my first glimpse into the world of advertising, with clients including National Express, St Basils and Triton Showers. Highlights include:– Crafted digital content for National Express across CRM, social (organic and paid), blogs, web pages and display ads– Wrote copy for my first 48-sheet billboard, promoting coach travel to London’s major airports – Wrote a radio script advertising using the mTicket app to book travel with National Express Bus over the Easter holidays. This was my first experience of not only writing a radio script, but attending its recording, guiding the voiceover artist and working alongside a sound engineer. – Wrote CRM copy for the award-winning National Express Look Beyond London integrated campaign. Awards: National Express Look Beyond London campaign – Won Silver in The Drum Roses Awards 2018 for Travel & Tourism, Silver in the Travel Marketing Awards 2018 for Social Media Campaign and Bronze in the Travel Marketing Awards 2018 for Integrated Campaign under 500k. My role in the campaign was writing the CRM, blog and social copy (both organic and paid). Show less

Kidderminster, Worcestershire

IceBlue is a Worcestershire-based software development and digital marketing agency. I started IceBlue as a Marketing Assistant after finishing sixth form in 2014. Within one year, progressed to become the agency's only copywriter. I joined IceBlue straight after leaving sixth form and wrote for industries including financial services, automotive, travel and tourism, and food and beverage. Highlights include: - Gained first experience of stakeholder management, working with… Show more IceBlue is a Worcestershire-based software development and digital marketing agency. I started IceBlue as a Marketing Assistant after finishing sixth form in 2014. Within one year, progressed to become the agency's only copywriter. I joined IceBlue straight after leaving sixth form and wrote for industries including financial services, automotive, travel and tourism, and food and beverage. Highlights include: - Gained first experience of stakeholder management, working with clients and external suppliers, as well as between creative and sales teams internally. - Event marketing for two monthly breakfast meetings for IceBlue's B2B networks, FinditinBirmingham and FinditinWorcestershire. I wrote copy and designed graphics using Adobe InDesign and Illustrator for all pre and post-event communications.– Took on front-of-house position at breakfast events, registering delegates and assisting with network membership queries.- Wrote an advertorial for Riverside Shepherd Huts that was featured in BBC Countryfile Magazine’s 100th issue special and Edge Magazine. - Achieved a Professional Diploma in Digital Marketing (DipDigM) with a Credit from the Institute of Data and Marketing (IDM). This is a Level 6 qualification equivalent to a BA Honours degree. I studied remotely in the evenings alongside working full time, completing two assignments and two exams as part of my studies. Show less

The Idm Professional Diploma In Digital Marketing, Digital Marketing, Dip Digm Achieved With Credit

Level 6 qualification equivalent to a BA (Hons) degree, studied part time in the evenings for two years, alongside working full time..

Skills Bootcamp, Digital Marketing

An 8-week Skills Bootcamp intensive course run by Creative Alliance Birmingham and funded by the Department for Education. This aims.

A Levels: English Literature (B), Psychology (B), Spanish (C)

Gcses: 8A*S, 3As, As Level Critical Thinking: B