Leads all pre-sale efforts in new business development for the CPG vertical including: determining partnerships, assessing opportunity needs and creating solutions based on deep customer knowledge

Partners with clients and many internal stakeholders to take the big ideas from ideation to plan to completionGuides agencies and direct advertisers through complex display (MSN), rich media, mobile, and gaming (XBOX) advertising programs to best achieve online marketing goals while complimenting and leveraging integrated marketing plansLeads internal Account Team of Service Professionals in strategic account planning, effectively servicing clients, executing successful… Show more Partners with clients and many internal stakeholders to take the big ideas from ideation to plan to completionGuides agencies and direct advertisers through complex display (MSN), rich media, mobile, and gaming (XBOX) advertising programs to best achieve online marketing goals while complimenting and leveraging integrated marketing plansLeads internal Account Team of Service Professionals in strategic account planning, effectively servicing clients, executing successful campaigns and build profitable, lasting relationships Show less

Managed highly complex cross platform advertising initiatives of the top-tier advertiser UnileverCultivated strong agency relationshipsDeveloped customized digital campaigns based on brand objectives, targets, key success metrics and past performanceActs as a client advocate to drive results while partnering with product teams throughout MicrosoftCollaborated with Microsoft Learning & Development Team to build materials and training for New Employee Orientation… Show more Managed highly complex cross platform advertising initiatives of the top-tier advertiser UnileverCultivated strong agency relationshipsDeveloped customized digital campaigns based on brand objectives, targets, key success metrics and past performanceActs as a client advocate to drive results while partnering with product teams throughout MicrosoftCollaborated with Microsoft Learning & Development Team to build materials and training for New Employee Orientation and strengthened personal brand by presenting these tool trainings to all Sales roles Show less

Managed Tier 1 and Tier 2 business (American Express, Toyota, Weight Watchers and many others) providing end-to-end campaign management by developing, executing and optimizing new and existing campaignsBuilt deep-level partnerships with agencies to maximize revenue and customer satisfactionTrained Sales team on the competitive analysis tool used in the US Market. Helped train the Sales Planning team and was a Sales Planner Mentor

Partnered with Account Executives, Account Managers and Technical Account Managers to effectively organize advertising campaigns to achieve successful execution and delivery by ensuring accurate order set-up, upholding policy compliance and offering proactive optimization recommendations for campaign improvements.Participated in multiple project teams creating efficiency around tools, services, process flow, and partner engagement.