• Developed marketing copy tone and voice for multi-channel luxury home décor retailer. Conceptualized and executed compelling seasonal creative content for editorial and product copy for print (catalog, direct mail, ads, store signage) and online (website, email, social media, banners ads) campaigns. • Implemented copy process to support brand strategies and business development; leveraged writers to create engaging copy while consistently meeting deadlines; established best practices to maximize efficiencies and support ever-changing needs of retail.• Delivered innovative copy for company branding piece used for investors and business opportunities.• Introduced copy voice for launch of successful jewelry initiative (Gems by Gump’s).

• Wrote and edited dynamic marketing copy for omni-channel retailers, including multiple Williams-Sonoma Inc. brands (Williams-Sonoma, Williams-Sonoma Home, West Elm).

• Established marketing copy tone and voice and influenced design direction for the website, successfully driving sales and online conversion. Developed copy point of view and set clear editorial direction for seasonal brand messaging across channels, including web, email, online banners, in-store and direct mail. • Collaborated with executive team to define marketing strategies and annual goals.• Reimagined creative review process to increase efficiencies and consistently meet production deadlines. • Managed and developed in-house team of copywriters and web designers. • Led cross-brand copy teams through two website re-platforms to streamline customer-facing content. • Created the brand identity for Gap Inc. Corporate Sales featured in catalogs, store collateral and direct mail.

Editorial Director 2000 – 2001 Editorial Manager 1997 – 2000 • Modernized and maintained copy tone and voice for Gap global advertising (television, outdoor, print) and in-store marketing for four Gap brands: Gap, GapKids, babyGap, GapBody.• Simplified localization of all advertising, store windows, in-store signage, and product packaging for Gap brand stores in Canada, France, Germany and Japan.• Led in-house and freelance team of copywriters, editors and proofreaders.• Defined GapBody and GapMaternity brand identity, establishing marketing copy tone and voice. • Co-wrote all press releases for Gap Marketing, published in major domestic newspapers and picked up by international wire services.