Sarah Singleton Email and Phone Number
A dynamic and authentic leader with a proven track record of confident decision making and delivery of results. Comprehensive business experience learnt within challenging, fast-paced customer focused environments across Commercial, Marketing & Own Brand teams. Strong drive to succeed to deliver sustainable and transformational business results.CORE SKILLSLeadership – authentic and inspirational role model connecting teams to a compelling vision. Passionate about developing and maintaining strong relationships as well as building a legacy of world class, high performing teams.Commercial acumen – multi-million-pound P & L and budget management as well as multi-million-pound savings delivered through driving efficiencies internally and with external partners. Highly astute at understanding and analysing commercial data.Operational excellence – highly experienced in cutting through complex information and strategies to deliver seamless operational excellence and business change. Strategy – ability to interpret customer and business strategies and highly adept at identifying key opportunities and setting clear direction for future business growth.Creativity & Innovation – confidently provides alternative views and different perspectives which combine to create customer and business centric solutions/ ideas/ concepts.NOTABLE ACHIEVEMENTSo Defined and established the vision, strategic direction and operational approach for Marketing Operations as a brand-new function to the grocery retail industry. o Management of multi million pound Customer P&L budget and sizeable cost savings, leading over 33 budget managers to an annual forecast accuracy of 2% versus the financial plan. o Re-launch of gated process to facilitate all product changes and stabilise activity reducing impact of Customer product availability. Improved product launch measures by 22 percentage points.o Delivered multiple brand re-launches setting the strategic & creative direction through to execution (Butchers Selection (+£6m), Extra Special (+5%), Chosen by Kids (+3%), George Home (+11%).o Led the launch of ‘Chosen by You’ – the biggest single own brand re-launch in UK retail history. An innovative customer-centric brand which delivered a sales increase of 8.4%, increased profitability, improved quality perceptions & market growth and secured a DBA award.
Renshaw Baking
View- Website:
- renshawbaking.com
- Employees:
- 45
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Brand And Category ConsultantRenshaw BakingRipponden, Gb
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Marketing DirectorRyman Sep 2023 - Sep 2024Gb -
Senior Director Marketing OperationsAsda Sep 2017 - Jul 2023Leeds, West Yorkshire, Gbo Effective delivery of the annual marketing activity plano Facilitated through an agile, fully integrated process framework.o Effectively managed through multi-million-pound marketing P&L budget and delivery of significant cost savings.o Exceeding Marketing function objectives.o Brought in, developed and led new in-house studioo Production of 14,000 elements per annum across in-store and digital Marketing communication channels.o Delivered annual savings of £900k per annum through driving efficiencies in all areas plus 63% reduction in headcount.o Increased speed of delivery, agility and quality of outputs, facilitated by Workfront and DAM (Digital Asset Management) systems.o Responsible for in-store Customer journey, value and event messagingo Annual print spend of £21m across strategic and market reactive activity.o Integrated new model for print production delivering £2m+ savings per annum with uncapped capacity, maximum specification of materials and innovation and speed to market.o Responsible for leading and managing own brand, local and in-store agency spend turnover of £56mo Accountable for all Local Marketing activity and £2m budget p.a.o Accountable for Own Brand launch activity circa 15,000 product changes p.a., 99% on time. -
Senior Director Own Brand Design, Implementation & In-Store Customer JourneyAsda Mar 2010 - Aug 2017Leeds, West Yorkshire, Gbo Responsible for brand strategy of Asda brandso Led the revitalisation of Asda’s mother brando Led simplification of Own brand portfolio from strategic brief, the development of creative expression for the customer journey (store signage, van livery, packaging & other comm channels) to the launch & deployment programme of Save Money, Live Better. £9m+ investmento Responsible for the launch of George Home, brand strategy & creative development, through to operational execution and set up of centralised artwork model to improve the quality of packaging.o Responsible for own brand and in-store design development and artworko Responsible for the strategic approach to creatively align assets of the Asda customer journey across annual activity plan.o Responsible for the creative development and implementation of all Own & Exclusive brands across all Customer touchpoints. o Management of the Own Brand design & artwork commercial model, £12m+ in line with GSCOP requirements, a reduction of £3m per annum through agency negotiations.o Operational management and financial accountability of 5 design agencies and 3 artwork agencies £20m+ pa.o Integration of the print management team to manage the quality and consistency of print execution across all Own Brand products, delivering cost efficiencies of over £1m pa.o Responsible for end-to-end own brand and in-store customer campaignso Strategic & operational management of Asda’s product life management system.o Seamless delivery of 13,000 – 17,000 product changes per annum across all food & general merchandise through the gated process.o Delivered multiple brand and marketing campaign re-launches setting the strategic & creative direction through to execution.
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Senior Brand Manager - Food & General MerchandiseAsda 2007 - 2010Leeds, West Yorkshire, Gb
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Buying Manager - Chilled Meal SolutionsAsda 2004 - 2007Leeds, West Yorkshire, Gb
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Senior Customer Planner - Meat, Poultry And FishAsda 2002 - 2004Leeds, West Yorkshire, Gb
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Customer PlannerAsda 2000 - 2002Leeds, West Yorkshire, Gb
Sarah Singleton Education Details
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The University Of HuddersfieldGeneral -
Institut Alpin Videamanette, Rougement, SwitzerlandFrench Language And Literature
Frequently Asked Questions about Sarah Singleton
What company does Sarah Singleton work for?
Sarah Singleton works for Renshaw Baking
What is Sarah Singleton's role at the current company?
Sarah Singleton's current role is Brand and category consultant.
What schools did Sarah Singleton attend?
Sarah Singleton attended The University Of Huddersfield, Institut Alpin Videamanette, Rougement, Switzerland.
Who are Sarah Singleton's colleagues?
Sarah Singleton's colleagues are Momoh Ojapah, Sufian Mhagrh, James Marr, Hassan Abdi Hassan, Telly Dewhurst, Chantae Campbell, Richard Escoffery.
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