Sarah Singleton Email & Phone Number

Ripponden, Gb

Gb

Leeds, West Yorkshire, Gb

o Effective delivery of the annual marketing activity plano Facilitated through an agile, fully integrated process framework.o Effectively managed through multi-million-pound marketing P&L budget and delivery of significant cost savings.o Exceeding Marketing function objectives.o Brought in, developed and led new in-house studioo Production of 14,000 elements per annum across in-store and digital Marketing communication channels.o Delivered annual savings of £900k per annum through driving efficiencies in all areas plus 63% reduction in headcount.o Increased speed of delivery, agility and quality of outputs, facilitated by Workfront and DAM (Digital Asset Management) systems.o Responsible for in-store Customer journey, value and event messagingo Annual print spend of £21m across strategic and market reactive activity.o Integrated new model for print production delivering £2m+ savings per annum with uncapped capacity, maximum specification of materials and innovation and speed to market.o Responsible for leading and managing own brand, local and in-store agency spend turnover of £56mo Accountable for all Local Marketing activity and £2m budget p.a.o Accountable for Own Brand launch activity circa 15,000 product changes p.a., 99% on time.

Leeds, West Yorkshire, Gb

o Responsible for brand strategy of Asda brandso Led the revitalisation of Asda’s mother brando Led simplification of Own brand portfolio from strategic brief, the development of creative expression for the customer journey (store signage, van livery, packaging & other comm channels) to the launch & deployment programme of Save Money, Live Better. £9m+ investmento Responsible for the launch of George Home, brand strategy & creative development, through to operational execution and set up of centralised artwork model to improve the quality of packaging.o Responsible for own brand and in-store design development and artworko Responsible for the strategic approach to creatively align assets of the Asda customer journey across annual activity plan.o Responsible for the creative development and implementation of all Own & Exclusive brands across all Customer touchpoints. o Management of the Own Brand design & artwork commercial model, £12m+ in line with GSCOP requirements, a reduction of £3m per annum through agency negotiations.o Operational management and financial accountability of 5 design agencies and 3 artwork agencies £20m+ pa.o Integration of the print management team to manage the quality and consistency of print execution across all Own Brand products, delivering cost efficiencies of over £1m pa.o Responsible for end-to-end own brand and in-store customer campaignso Strategic & operational management of Asda’s product life management system.o Seamless delivery of 13,000 – 17,000 product changes per annum across all food & general merchandise through the gated process.o Delivered multiple brand and marketing campaign re-launches setting the strategic & creative direction through to execution.

Leeds, West Yorkshire, Gb

Leeds, West Yorkshire, Gb

Leeds, West Yorkshire, Gb

Leeds, West Yorkshire, Gb

Bachelor Of Arts - Ba, Foreign Languages And Literatures, General

Diploma In French Language, French Language And Literature