Sarah Singleton
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Sarah Singleton Email & Phone Number

Brand and category consultant at Renshaw Baking
Location: Ripponden, England, United Kingdom 8 work roles 2 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Role
Brand and category consultant
Location
Ripponden, England, United Kingdom
Company size

Who is Sarah Singleton? Overview

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Sarah Singleton is listed as Brand and category consultant at Renshaw Baking, a company with 45 employees, based in Ripponden, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Sarah Singleton.

Sarah Singleton previously worked as Marketing Director at Ryman and Senior Director Marketing Operations at Asda. Sarah Singleton holds Bachelor Of Arts - Ba, Foreign Languages And Literatures, General from The University Of Huddersfield.

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Renshaw Baking

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Profile bio

About Sarah Singleton

A dynamic and authentic leader with a proven track record of confident decision making and delivery of results. Comprehensive business experience learnt within challenging, fast-paced customer focused environments across Commercial, Marketing & Own Brand teams. Strong drive to succeed to deliver sustainable and transformational business results.CORE SKILLSLeadership – authentic and inspirational role model connecting teams to a compelling vision. Passionate about developing and maintaining strong relationships as well as building a legacy of world class, high performing teams.Commercial acumen – multi-million-pound P & L and budget management as well as multi-million-pound savings delivered through driving efficiencies internally and with external partners. Highly astute at understanding and analysing commercial data.Operational excellence – highly experienced in cutting through complex information and strategies to deliver seamless operational excellence and business change. Strategy – ability to interpret customer and business strategies and highly adept at identifying key opportunities and setting clear direction for future business growth.Creativity & Innovation – confidently provides alternative views and different perspectives which combine to create customer and business centric solutions/ ideas/ concepts.NOTABLE ACHIEVEMENTSo Defined and established the vision, strategic direction and operational approach for Marketing Operations as a brand-new function to the grocery retail industry. o Management of multi million pound Customer P&L budget and sizeable cost savings, leading over 33 budget managers to an annual forecast accuracy of 2% versus the financial plan. o Re-launch of gated process to facilitate all product changes and stabilise activity reducing impact of Customer product availability. Improved product launch measures by 22 percentage points.o Delivered multiple brand re-launches setting the strategic & creative direction through to execution (Butchers Selection (+£6m), Extra Special (+5%), Chosen by Kids (+3%), George Home (+11%).o Led the launch of ‘Chosen by You’ – the biggest single own brand re-launch in UK retail history. An innovative customer-centric brand which delivered a sales increase of 8.4%, increased profitability, improved quality perceptions & market growth and secured a DBA award.

Current workplace

Sarah Singleton's current company

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Renshaw Baking
Renshaw Baking
Brand and category consultant
Ripponden, GB
Employees
45
AeroLeads page
8 roles · 26 years

Sarah Singleton work experience

A career timeline built from the work history available for this profile.

Marketing Director

GB

Sep 2023 - Sep 2024

Senior Director Marketing Operations

Leeds, West Yorkshire, GB

o Effective delivery of the annual marketing activity plano Facilitated through an agile, fully integrated process framework.o Effectively managed through multi-million-pound marketing P&L budget and delivery of significant cost savings.o Exceeding Marketing function objectives.o Brought in, developed and led new in-house studioo Production of 14,000.

Sep 2017 - Jul 2023

Senior Director Own Brand Design, Implementation & In-Store Customer Journey

Leeds, West Yorkshire, GB

o Responsible for brand strategy of Asda brandso Led the revitalisation of Asda’s mother brando Led simplification of Own brand portfolio from strategic brief, the development of creative expression for the customer journey (store signage, van livery, packaging & other comm channels) to the launch & deployment programme of Save Money, Live Better. £9m+.

Mar 2010 - Aug 2017

Senior Brand Manager - Food & General Merchandise

Leeds, West Yorkshire, GB

2007 - 2010 ~3 yrs

Buying Manager - Chilled Meal Solutions

Leeds, West Yorkshire, GB

2004 - 2007 ~3 yrs

Senior Customer Planner - Meat, Poultry And Fish

Leeds, West Yorkshire, GB

2002 - 2004 ~2 yrs

Customer Planner

Leeds, West Yorkshire, GB

2000 - 2002 ~2 yrs
Team & coworkers

Colleagues at Renshaw Baking

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2 education records

Sarah Singleton education

Bachelor Of Arts - Ba, Foreign Languages And Literatures, General

The University Of Huddersfield

Diploma In French Language, French Language And Literature

Institut Alpin Videamanette, Rougement, Switzerland
FAQ

Frequently asked questions about Sarah Singleton

Quick answers generated from the profile data available on this page.

What company does Sarah Singleton work for?

Sarah Singleton works for Renshaw Baking.

What is Sarah Singleton's role at Renshaw Baking?

Sarah Singleton is listed as Brand and category consultant at Renshaw Baking.

Where is Sarah Singleton based?

Sarah Singleton is based in Ripponden, England, United Kingdom while working with Renshaw Baking.

What companies has Sarah Singleton worked for?

Sarah Singleton has worked for Renshaw Baking, Ryman, and Asda.

Who are Sarah Singleton's colleagues at Renshaw Baking?

Sarah Singleton's colleagues at Renshaw Baking include James Crilly, Mustafa Mohamed, Simon Ratcliffe, Harry Blinkhorn, and Sufian Mhagrh.

How can I contact Sarah Singleton?

You can use AeroLeads to view verified contact signals for Sarah Singleton at Renshaw Baking, including work email, phone, and LinkedIn data when available.

What schools did Sarah Singleton attend?

Sarah Singleton holds Bachelor Of Arts - Ba, Foreign Languages And Literatures, General from The University Of Huddersfield.

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