A scaling travel company. Managed new website creation using external UI and UX developers resulting in 9% YOY increase in Organic Traffic since July.Integrated business into new CRM system (HubSpot), resulting in a 151% increase in conversion rate prospects into sales.

Had overall responsibility for Marketing and Customer Experience (CX), developing and executing strategies to ensure a customer-centric approach that enhanced business growth and engagement.

- Social Media Strategy- Social Media Management- Copywriting- Email Marketing- Content Curation

Creating content for all social media platforms Copy and Social Media WritingCreating and maintaining a content calendar for consistent brand strategy across channels Implementing a marketing strategyWorking with the Editor and Sales Manager to seek out new advertising clientsGrowing online community and engagement CRM management

Managing and implementing marketing strategy to grow the recruitment servicesCreating content for website, blogs, printed material and social media Creating and maintaining a content calendarCRM ManagementManaging the Marketing AssistantSeeing out charitable sponsorships to support the local communityWork closely with the recruitment consultants to seek out new clients

Managing all social media platforms and implementing strategy to refresh brand identity Assisting with events and in-house team general marketing strategy

Assisting with social media feeds for the Mae DelisOrganising and overseeing events at the DelisUpdating website with relevant events and ticketing systems

Managing all social media feeds and producing regular on- brand day-to-day organic content tailored to each channel and audience to help drive social strategy

During my time, Bill's grew rapidly in size, from 12 sites to 80. The expansion meant learning and adapting as the brand grew as well as helping to explore and define its identity. Key achievements were growing all the social media audiences from nothing and creating an engaged and loyal following.Creative responsibilities included:Managing blog content with relevant seasonal on brand search engine optimised content that drives traffic Managing all social media feeds and producing regular on- brand organic content tailored to each channel and audience to help drive social strategySupporting photo and video shoots, leading the logistics and planning as well as being a key voice in the creative process Working with Influencers for campaigns when necessary Creating and maintaining ‘Bill’s Blog’ from which the brand expressed their wider brand identityUsing Adobe In-design for internal comms and other projectsCreating clear and concise creative briefs for external agencies and freelancersLeading the creative development of marketing material Customer service on all social channelsProviding monthly feedback on performance across Social Media platformsProject Management responsibilities included:Menu management, being the central point between two internal teams to ensure a smooth rollout of key seasonal menu changesSupporting the execution of any company PR initiatives Working alongside the head of marketing to implement a new local marketing strategy - this included organising marketing material and advertising, managing the local marketing ambassador, creating a local marketing guide for restaurants, support for local events