• Consistently create and manage engaging, organic social media content for 8 client accounts• Create detailed reports on social media analytics, social listening and news publicity to optimize client strategies• Coordinate logistical planning, media outreach and media interviews for client events• Secured over $150,000 in earned media coverage for a client event in June of 2024• Write and edit blog posts, op-eds, press releases, pitches, social media copy and memos in AP style

• Wrote original articles and ad copy targeted towards current and prospective students and donors• Edited a weekly email newsletter sent to approximately 2,000 students• Conducted interviews and wrote profile stories highlighting student and faculty achievements• Wrote press releases and media pitches for major events, enhancing local media coverage• Captured event photographs for Honors College website and social media accounts

• Designed, scheduled, and analyzed event marketing emails, reaching average of 14,000 recipients- Increased registration for 2 annual events by 170% through targeted marketing emails- Developed “Smart Lists” and performed A/B testing in Adobe Marketo to optimize performance• Created and managed a strategic content calendar of social media posts using Hootsuite• Analyzed social media engagement metrics, compiling insights into actionable reports for stakeholders• Created… Show more • Designed, scheduled, and analyzed event marketing emails, reaching average of 14,000 recipients- Increased registration for 2 annual events by 170% through targeted marketing emails- Developed “Smart Lists” and performed A/B testing in Adobe Marketo to optimize performance• Created and managed a strategic content calendar of social media posts using Hootsuite• Analyzed social media engagement metrics, compiling insights into actionable reports for stakeholders• Created accessible data visualizations and presentation templates for member conferences Show less

• Built a sample website landing page through WordPress• Redesigned an intake form/sign-up sheet using Cognito Forms• Performed data clean-up, merging, and analysis for a registration data sheet in Excel• Earned Google Analytics for Beginners badge

8-week program that introduced students to a career specialty of their choice through weekly meetings with IBM mentors. These weekly meetings included informational presentations and small group activities to reinforce concepts learned. Also had opportunities to interview current employees working within a variety of fields at IBM.