Sarah Tobin Email & Phone Number

Special Project Coordinator and SME for CMS, JSON and other development platforms. Oversaw the migration and redesign of 60 pages to current CMS and migration of SEO lead generation pages from full CMS to limited CMS to increase writer capabilities. Initiated the creation of new Flyout & Header JSON code which increased efficiency in monthly updates and rightsized ownership. Collaborate on test & target initiatives, company-wide events including Black Friday, and enhancements or creation of new functionality throughout the Pro Digital Experience. Serve as SME for the Adobe's Workfront project management tool and SOPs. Create in-tool reports to monitor open projects, assess available bandwidth and identify areas of opportunity within process. Partner with eContent Designers, SEO Content Writers, Website Operations, Pro Customer Experience, Developers, Product Managers and Pro Marketing to continuously bolster efficiency, content quality and customer experience through the production and implementation of homepage updates, content & category pages, banners, emails, test & target projects and other onsite assets. Lead quality assurance process with pre-production review and post-development testing to optimize customer experiences across all websites and prevent production errors.

Supported the launch and expansion of the Pro Online Experience, specifically by coordinating interdepartmentally to create new SOPs for POE production and brand standards. Spearheaded planning and production process enhancements for improved productivity and first-pass yield for Marketing, Creative Services, and Web Operations for the Pro Online Experience and legacy websites. Special project coordination, including the rebranding of the 6 legacy websites and the later sunsetting of 2 of those websites. Launched module library for legacy websites to maximize collaboration between Marketing, Web Developers and Creative Services to enhance user experience. Implemented change control process for weekly marketing deployments to provide visibility, manage deadlines and ensure best practices are met for each project. Reviewed all digital assets to enforce best practices for web development and brand standards.

Jacksonville, Florida

Executed print and digital brand marketing campaigns, including landing pages, customer-facing emails, print materials and rebranding initiatives. Produced strategic campaigns that increased customer loyalty and retention, lead generation and revenue through coordination with Marketing, Merchandising, E-Commerce and Pricing. Assessed campaign performance for quarterly and annual brand marketing strategic planning.Managed project timelines and key milestones to meet tight deadlines, while ensuring all materials adhere to the brand strategy. Advocated across departments for new practices to increase efficiency.

Jacksonville, Florida Area

Managed a team of 14 legal assistants, while assisting 3 managing attorneys. Developed tracking and reporting systems for team of 40 attorneys which increased efficiency and productivity. Evaluated 10 weekly reports to streamline work and monitor output.

Omaha, Ne

Investigated 300 foreclosure claims for efficiency, accuracy and client satisfaction. Resolved claims within a timely manner, while meeting company standards and claim handling SOPs. Coordinated across departments and with outside vendors.

Omaha, Ne

Identified need for consistent training and created 150-page manual that simplified comprehensive material into trainee-friendly, segmented modules. Coordinated interdepartmentally to obtain key documentation, complete research and assist in the resolution of title claims.

Assisted the Director of admissions by managing calendar and appointments, completing expense and recruitment reports, composing confidential correspondence, arranging complex and detailed travel plans, itineraries, and agendas, and compiling documents for meetings.

Assist in the coordination of large admissions events by organizing materials in advance and assisting with logistics day-of. Advocated for enrolling in the University of Minnesota, while facilitating the admission process for thousands of students. Communicated with an average of 15 student per hour to guide them through the admission process, including deadlines and correct documentation while addressing and resolving any issues that may arise.

Summer intern for Kennedy PR in Dublin, Ireland. Internship focused media relations, including compiling lists for local and national media outlets and assembling media kits for clients, including Tiffany & Co. and Knorr. Event management support for clients, including the Taste of Dublin event.

Bachelor Of Arts (Ba), Journalism

Biomolecular Engineering