Sarah Waldman Email & Phone Number

• ERS is a national non-profit consulting firm for K-12 public schools. During this role I have:
• Led ERS’ content and distribution strategy, including driving the development of new content types like interactive guidebooks and infographics.
• Managed the national Alliance for Resource Equity (ARE), including creating new content, redesigning the website, and developing a course for delivery in graduate schools.
• Spearheaded strategic updates to the ERS website in service of business development goals, including new service line content, back-end conversion tracking, and A/B testing.
• Implemented and optimized organic and paid search strategies, resulting in a 64% increase to organic traffic and a 48% increase in paid conversions.
• Directed an award-winning “Reimagining the Teaching Job” package, which directly supported the creation of the national Coalition to Reimagine the Teaching Role.

• Vistra is an international corporate services provider of essential business services to support the global progress of companies and funds.
• Led Vistra’s global thought leadership content strategy, partnering with regional marketing and sector teams to enable cross-functional content ideation and development.
• Partnered with subject matter experts across Private Equity and Corporates teams to create long-form editorial content that supported overarching business goals.
• Edited all global thought leadership content for clarity, concision, technical accuracy, SEO, and adherence to house style.
• Supported with cross-channel “Trends ‘22” campaign: Created a suite of sales enablement tools; led campaign organic + paid social strategy; supported paid media strategy.

• Year Up United is a national workforce development nonprofit whose mission is to close the Opportunity Divide by ensuring that young adults gain the skills, experiences, and support that will empower them to reach.
• Led executive thought leadership strategy and content development, including managing the CEO’s digital presence.
• Managed brand strategy, design, and architecture overhaul project with a six-figure budget in partnership with agency and internal executives (CEO, COO, CMO, and more).
• Drove national brand consistency and governance across the organization, ensuring that all regional affiliates stayed aligned with the overarching brand strategy.
• Developed and executed major national multi-channel brand campaigns to elevate Year Up’s positioning.
• Created and maintained collateral to communicate Year Up United’s rapidly evolving portfolio of services.

Boston, Massachusetts

• Skyword is a SaaS content marketing agency, helping clients develop content marketing strategies—and the content that brings them to life—that maximizes search and social media markets.
• Developed and executed content marketing and SEO strategy for B2B and B2C clients.
• Led all client communication; developed and presented regular reports to clients, including strategic insights and recommendations.

Boston, Massachusetts

Edinburgh, United Kingdom

• I brought my social media acumen, passion for making a difference, and politics degree to Elpis, where I supported the tech start-up in designing and implementing carbon-neutral Solar Hubs to provide access to.
• Developed copy and design for Elpis’ new website.
• Created strategy, graphic content and copy for four social media platforms.
• Wrote and promoted regular long-form blogs.
• Ran two successful online fundraising campaigns, totaling over £3,000.
• Researched, outreached, and partnered with organizations, including the United Nations High Commissioner for Refugees.

Greater Boston Area

• I worked with the Empower Peace team for six years, growing from a 15-year-old "Women2Women" conference participant, to an unpaid intern, to a mentor and intern leader, to their social media and program.
• Researched, outreached, and coordinated with vendors, speakers, and venues.
• Developed copy and design for The Rendon Group’s new website.
• Designed collateral, newsletters, and graphics for social sharing.
• Managed social media profiles for Women2Women on Facebook, Instagram, Twitter, and Snapchat, including content creation, copy development and analysis of KPIs to inform strategy.
• Conceptualized and executed the “My World” initiative, enabling Women2Women alumnae to share their stories, daily lives, and traditions through social media to promote cultural understanding. #MyWorldW2W

I supported the European working group of the Everywoman Everywhere Coalition dedicated to targeting Violence Against Women (VAW) by conducting research, correspondence, and organizational outreach as necessary. I also supported correspondence with Asia, MENA, and LAC regions as necessary and conducted fundraising and outreach research.

Amherst, MA

Worked on behalf of the Planned Parenthood Federation of America, raising $6,000 through street canvassing.

Amherst, MA

Greenfield, MA

Bachelor'S Degree, International Relations (Ma Hons)

Education record

Third year abroad fully funded through the ERASMUS+ programme.

High School