Sarah Wang Email and Phone Number

• Develop sustainable promotion strategy for national offline counters. Drove channel sales to YTD growth +11% and secured largest market share in offline channels.• Lead SKU planning and allocation. Manage expense budget of 80M RMB for trade resources totaling 3800M RMB in revenue in close collaboration with other functions to increase operational efficiency.• Manage a 4-person team. Oversee animation and O2O channels to ensure seamless and efficient operations.

• Designed animation to increase traction and elevate brand image. Drove 30% increase on average in new user recruitment and attracted younger customer base.• Developed trade plans for O2O channels. Achieved seamless data sharing between membership systems within 8 months and boosted platform efficiency.• Designed cross-brand collaboration with Kérastase Paris to increase value set diversity. Increased member return rates by 5%, conversion rate by 2%, and new user acquisition through Women’s Day campaign.• Managed media placement and social platform investment plans. Achieved CPC 5% below category benchmark.• Transformed Lancôme offline gifting strategy to emphasize gifting image. Boosted Lancôme’s sales above leading competitor’s and established brand as the dominant market choice across all gifting seasons since 2022.

• • Created novel Illuma AR environment module and user experience enhancement supplies. Reached 87% user satisfaction. • Launched livestream business model in National Key Accounts. Increased brand O2O Sales by 233% and helped customers achieve 120% growth in the infant formula category. • Developed data-driven customized marketing plans for National Key Accounts (Sam's Club, Walmart and Vanguard) and calculated ROIs. • Led 20 roadshows across the country and achieved 10% cost savings with 21% growth in sales.

• Promoted MSD Taiwan's progress through releasing original content on global sites and improved article click-through rate by 20% in 2 months• Collaborated with regional team to disseminate globally strategic announcements and ensure employee's understanding. • Ensured compliance to relevant regulations through intensively executing due diligence on media partners and other stakeholders.

• Ventured active business partners for H. Spectrum through designing engaging partnership proposals and customized package for startups.• Increased newsletter subscribers by 20% in three months through original posts on Medium and Facebook and raised post impressions by 12% on LinkedIn in a month.• Cultivated positive relationships with the community through recruiting and training 20 volunteer speaker receptionists.

• Supported confirmation procedures of airline, high-tech, and security companies.• Facilitated office workflow by assisting with administrative tasks and communicating with clients on auditors' behalf.

Asia Pacific Representative, Taiwan National Champion of Brandstorm Challenge 2017Develop new product and design marketing campaigns to disrupt men grooming product market.Cooperate with PR and 3D printing company to promote and create the product.Create the Loreal App beta version, slides and presentations.

• Supported planning and execution of Johnny Walker's microfilm premier.• Received media outlets partners and other guests to assure smooth flow in customers' events.

Collaborated with students from the University of Southern California, Marshall School of Business to complete SWOT analysis and propose business improvement strategies on human resources and expansion plans for KPMG.