Works in partnership with Fleet Feet, a premium retail partner of HOKA, to develop key marketing assets, marketing partnership strategy, retail activations and campaign initiatives.Works cross functionally with the HOKA creative, sales and field rep teams to develop marketing assets from concept to production and use in 360 marketing activation strategies. Specifically, is the direct contact for the HOKA creative team for all feedback for any HOKA assets developed for Fleet Feet.Works with HOKA omni/digital marketing team to develop seasonal geotargeted ad campaigns for Fleet Feet, including display and social retargeting.Develops HOKA event pages on Splash (event marketing platform) for all HOKA pop up/retail, consumer and field marketing events, manages submission and approval process for Splash pages to provide guidance for field team. Collects analytics and works cross functionally with HOKA Omni/Digital Marketing team to determine strategy for increased engagement and geotargeted outreach.Handles all scheduling, logistics and asset production for HOKA brand presence at the National Fleet Feet Conference each year. Serves as main contact for each show. Was part of the team that won “Vendor Partner of the Year” in 2018, “Marketing Partner of the Year” in 2019, and both "Vendor Partner of the Year" and "Marketing Partner of the Year" in 2022.Attends and conducts strategic marketing/sales meetings with influential Fleet Feet franchise and development stores across the country to set marketing plans, retail activations and partnership support.Directly handles all marketing activation and sponsorship support for any Fleet Feet training programs supported by HOKA.Works directly with HOKA Field Experience Team across the country to support and develop plans for premium retail activations at both company owned and franchise Fleet Feet locations.Promoted to Associate Marketing Manager from Marketing Associate in January 2020.

Works in partnership with Fleet Feet, a strategic partner with HOKA ONE ONE, todevelop key marketing assets and partnership concepts. Works cross-functionally with the Creative, Sales, and FMR teams to develop marketing assets from concept to production. Specifically is the direct contact for the HOKA Creative Team for all asset feedback.Works with the Omni Media team to develop the seasonal Humans of HOKA geotargetedcampaigns. Directly collects and edits 90-100 stories and packages for the Omni MediaTeam. Shares all relevant results with the Fleet Feet Store Support Team.Directly oversees logistics for all brand partnership video production and planning. Workswith Fleet Feet store support team to coordinate interviews and determine distribution.Handles all scheduling, logistics and asset production for the HOKA ONE ONE team at the National Fleet Feet Conference each year. Serves as the main contact for each show. Was part of the team thatwon "Vendor Partner of the Year" in 2018 and "Marketing Partner of the Year" in 2019.Attends and conducts strategic meetings with influential Fleet Feet stores across the country.

Managed Events and Expos Master Calendar, respective event asset travel schedules and Hoka merchandising cube tours. Coordinated inbound and outbound Event and Expo logistics. Oversees event asset care and maintenance. Managds and coordinates event asset procurement and distribution. Booked booth spaces and placed utility and booth orders for all expos and trade shows. Attended events and expos to assist with setup and teardown, support sales team and engage in strategic learning. Drove expo activations and coordinated expos in conjunction with HOKA sponsored races. Reserves and manages room blocks for major expos. Managed all online docs and file sharing.Oversaw budget for all HOKA promotional items. Managed the sourcing, purchasing and distribution of all HOKA promotional items to sales team, events, races and expos.

Uploaded all retail assets, creative assets and product assets to file sharing portal. Created and managed projects on WorkFront for marketing team and maintained Marketing Calendar. Placed all marketing shoe orders and POP orders for the Hoka brand and managed yearly budget for footwear giveaway. Managed all retail asset shipments to Sales Reps and FSRs and ordered and tracked all inventory for marketing events. Managed custom requests for POP and retail assets from the field and managed GTM creative projects as needed.

Supported the Sr. Manager of Internal Communications in developing, drafting and reviewing written internal communications for all employees and departments. Coordinated with various departments as needed to develop digital signage, website content, presentations, event marketing materials and employee/corporate branding materials.

Drafted press releases, social media content and targeted email pitches for as many as 12 clients at a time in the Health and Wellness Division. Directly supported and filled in for the Senior Account Executive. Scheduled meetings with clients and directly handled media relations. Coordinated client participation at trade shows and garnered media attention for clients. Started as an Account Assistant, was promoted to Account Coordinator in four months and named Account Executive in Training in six months.

Composed college swim meet recaps, conference roundup summaries and recruit spotlights for swimswam.com.

Maintained, composed and edited blog posts for Slyde's website. Drafted necessary business and creative documents for Slyde founder and collaborated with Slyde Founder in creative meetings. Established and maintained media relationships and composed guest posts for blogs and online magazines.

Filed documents, drafted correspondence, reviewed and edited contracts, coordinated travel arrangements, meetings and appointments, ordered office supplies, managed attorney's schedule, drafted invoices, answered phones, dealt directly with high-profile clients and performed any necessary administrative tasks.

Answered phones, performed general office duties and participated in creative meetings. Made personal and business runs and performed script coverage. Covered Office Manager's desk when needed.

Performed general office duties. Answered phones, scanned and filed documents with the court. Edited and composed discovery, bills, letters and other legal documents. Handled packages sent and received. Evaluated and compiled necessary evidence for cases and organized all documents into filing system.

Recruited post-production interns for summer 2012. General office duties/post production process work assisting Director of Post Production for television production company that creates shows for A&E, Discovery Channel, Spike and The History Channel. Current productions include Duck Dynasty, Auction Hunters, Hollywood Treasure and Luggage Wars. Gurney will be producing Shark Week in summer 2012.

Composed hard news and feature news pieces for Noozhawk.com.

Composed song, album and EP reviews for blog. Compiled media contact lists and other creative documents.