Sarah Willgress Email & Phone Number

Calgary, Ab, Ca

I’m passionate about energy - the kind that fills a room, an idea, or a person. I believe some of the best things in life are the people we meet, the experiences that shape us, and the unequivocal opportunity we have to make an impact both personally and professionally. This is why I am inherently fueled by any chance to unlock potential and create value wherever I can. For me, marketing and communications is both art and science – I am inspired by creativity and thrive on big picture ideas, but I also believe in structure and strive to promote efficiency and unbreakable processes.Elevating experiences, raising awareness, and developing one-of-a-kind campaigns is what pulls on my heart strings. Let’s work together to see where we can drive momentum for your business.

Calgary, Alberta, Canada

Extensive scope including ownership of Bird’s corporate brand, strategic marketing and communications, digital and media, investor relations, external communications, and companywide campaigns that positively impact over 5,000 employees across Canada.BRAND ELEVATION+INTEGRATION$2B+ organization | 17-offices | 5,000+ employees | 10+ sub-brands and centres of excellence± marketing lead for $1B merger including award winning video and launch campaign ± full scope of brand and sub-brand strategy including development, identity, visual, creative, strategic positioning, and messaging.± establishing awareness and compliance to support the elevated brand experience through development and guidelines for digital, print, websites, social media, fleet, signage, site, and office identity.INVESTOR RELATIONS + EXTERNAL RELATIONS:TSX:BDT | quarterly and annual reporting | events & communications ± marcom lead for IR including press releases, quarterly and annual reporting, and all marcom collateral.± analyst conferences, including script writing decks, event coordination, communications, and videos. STRATEGIC MARCOM:comms lead for public & high-profile projects | strategic marketing initiatives | engagement connoisseur ± comms and media lead for public, government, and other high-profile projects.± strategic marcom lead for all major/national and DE&I campaigns including, bell let’s talk, black history month, pink shirt day, international women’s day, national indigenous history month, pride month, and more. WEB+DIGITAL+MEDIA:management of six websites | social media management and oversight for over 150,000 followers ± oversight of six websites (sitefinity & wordpress). ± ownership of social media program and strategy, content pillars, messaging, brand, and voice.± lead for media relations including digital, print, and interview opportunities for all regions across Canada.

Calgary, Canada Area

Where passion met purpose. Supporting the business and my colleagues from a-z, from communicating for the company & c-suite, leading brand, marketing, and companywide engagement initiatives, to stepping up to manage our crisis comms and pandemic response. I always knew the human side of business was my passion, but this journey solidified it.CORPORATE COMMUNICATIONS + EXTERNAL COMMUNICATIONS + MARKETING± Develop, coordinate and implement internal and external content strategies.± Design and develop executive presentations including Investor decks and Town Hall.± Coordinate, update and create marketing and business development collateral including advertisements, brochures, and templates ensuring they are consistent with Corporate Identity guidelines, brand messaging, value creation, and communication strategies.± Manage Stuart Olson’s social media accounts and assist in the creation of the content aligned to external content strategy for LinkedIn, Facebook, Instagram and Twitter accounts.± Update content for the Company website and intranet. CHANGE MANAGEMENT + STRATEGIC PLANNING± Communications and marketing support for strategic planning initiatives, including documentation for the Board of Directors, and executive presentation.± Change management communication plans supporting all Business Groups.COMMUNITY INVESTMENT + EVENTS± Support the Companywide Community Investment (CI) Strategy and Program.± Companywide community initiatives, events and sponsorships including supporting Business Groups, to ensure we are aligning to our Corporate CI Program.

Calgary, Canada Area

BUSINESS DEVELOPMENT + MARKETING – STUART OLSON INDSUTRIAL ± Lead Stuart Olson Industrial in the successful completion of high quality and consistent qualifications, presentations and proposals.± Developed and implemented business development and proposal processes aligning business development teams.± Market, client and regional strategies and analysis for Stuart Olson Industrial.CORPORATE COMMUNICATIONS + MARKETING± Design and development of annual companywide presentations including Town Hall for the President and CEO.± Support for the Executive Management Team with roadshows, presentations, investor decks, and strategic planning.± Companywide communication updates.± Corporate branding and marketing.± Social Media management.

Calgary, Canada Area

The get work - give back - go getter. This role was focused around three main objectives: securing new work, upholding internal and external stakeholder relationships and community engagement. MARKETING AND COMMUNICATIONS± Executed/contributed to proposals ranging in value from $1M to $1B+.± Developed presentations and communication strategies.± Designed marketing collateral, advertisements and assisted with award submissions.± Key messaging for community involvement, sponsorships and events.BUSINESS DEVELOPMENT + IMPROVEMENT± Identification of individual objectives and success criteria for all stakeholders.± Client, market and stakeholder research; and competitor analysis.± Enhanced business objectives and optimized best practices through strategy sessions.± Event execution ranging in size from ten to 400 people and in value from $1K to $150K.± Pursuit and stakeholder management through CRM (Salesforce).COMMUNITY ENGAGEMENT± Managed sponsorship and donation requests for Southern Alberta including background research, ROI and impact. ± Partnered with non-profit and community organizations to broaden the reach within Southern Alberta. ± Representative within community, arts and non-profit events.

Calgary, Canada Area

The proclaimed glue. I was the primary support for a dynamic team of civil infrastructure intellects including the VP, Civil Infrastructure Operations for Canada and the United States, as well as the Civil Infrastructure Group for Southern Alberta. ± Pursuit management for Southern Alberta - researching, tracking and reporting.± Developed presentations, best practices and district-wide communications.± Ground work for financial forecasting and risk and opportunity reporting meetings. ± Maintained project specific sharepoint electronic planrooms.

Calgary, Canada Area

The stepping stone. As the sales support for two territories, I inherited the intangible skill of true customer service, the fundamental characteristics of business, sales and the importance of upholding the highest standard of etiquette. ± Mutual fund wholesale support for Alberta and Saskatchewan.± Consistent contact with banks, financial planners and brokers to offer support and arrange meetings. ± Prepared customized sales kits and marketing collateral. + Client management via CRM database.± Calgary representative for the Mackenzie Charitable Giving Fund Committee.