Sarah Wright Email & Phone Number

Columbus, Ohio, United States

Columbus, Ohio Area

Columbus, Ohio

As an Account Supervisor I am responsible for managing multiple integrated accounts within the agency from the initial planning and presentation stages through implementation and reconciliation. I work with clients on a daily basis to identify account needs and goals, develop strategic plans, gain internal buy-in from stakeholders and sales teams and implement all tactics within allotted timelines and budgets. Responsibilities: • Strategic Planning: Working with clients on both annual and project-based scopes to identify marketing and/or sales goals and build-out strategic plans to meet outlined objectives. Ongoing annual plan analysis based on industry changes and additional opportunities identified that could positively impact marketing goals.• Account Management: Managing day-to-day operations and staff on multiple integrated agency accounts to implement strategies and tactics across disciplines and provide additional value to clients through brand stewardship as well as industry and competitive insights. • Project Management: Managing project timelines and flow through the agency to ensure project milestones are met according to client expectations and final deliverable due dates.• Budget Management: Plan, track and reconcile client and project budgets on a monthly basis to align internal projections and profitability and keep clients apprised of budget usage. Also includes managing media budgets, freelance and vendor estimates against overall scopes.Client Experience: Whirlpool Corporation, Zaner-Bloser, Corporate One

Greater Pittsburgh Area

Responsibilities:• Account Management – Day-to-day management of multiple tier 1 integrated accounts including: client relations, coordination of internal teams, vendor and partner management, budget projections and tracking, updates and status to account stakeholders. • Project Management: Overall project management to ensure on-point and on-time deliverables including: estimate development and reconciliation, timeline development and implementation, development of creative brief/project overview, leading internal & client team meetings, overseeing project & creative development. • Strategic Planning – Management of comprehensive marketing plans from strategy through implementation including: coordination of internal brainstorms, research and development of marketing plans (short-term and annual) for integrated accounts, client plan review and presentations, implementation and tracking/reporting to clients and account stakeholders.• Business Development – Research, planning, new business pitch presentationsClient Experience: PPG Industries Cal-hypo Divisions (Commercial & Industrial), Highmark Foundation, University of Pittsburgh GSPIA, International Association of Business Professionals (Pittsburgh), Presbyterian SeniorCare, ASPEX Corporation, Shady Side Academy, Good Grief Center, FitUnited

Responsibilities:• Account Management – Budget projection and allocation, strategic planning, client relations, annual planning, scheduling, presentations• Project Management – Coordinating projects between departments and managing projects to completion.• Media Planning & Buying – Media evaluations, plans, negotiations, tracking, billing reconciliation• Business Development – Research, initial evaluations, presentationsClient Experience: Spitzer Auto Group (Multiple Dealerships,) DARCARS (Multiple Dealerships,) C Harper (Multiple Dealerships,) Dormont Appliance, Sewickley Cemetery, Fitness First

Responsibilities:• Client Annual Marketing Plans – Research, flowcharts, client presentations, etc.• Project Management – Managing internal client projects between agency departments to completion.• Marketing – SEO, SEM, Social marketing, New Media, Traditional Media, Marketing plans • Media Planning & Buying – Media evaluations, plans, negotiations, tracking, billing reconciliation• Account Management – Client relations, scheduling, presentations• Public Relations – Event planning, writing press releases, media relations• Business Development – Client prospect meetings & presentation, research, initial evaluationsClient Experience: City of Westerville, Parker Hannifin, Eagle Rental Purchase, Witmer’s Inc.,

Market Research - Evaluating markets, trends, target audiences, client goals, recommendationsMedia Planning - Media correspondence, information gathering, data entry, formal plansMedia Buying - Placing client media buys, generating insertion orders, tracking, negotiationsAccount Management - Managing account details, support, client correspondence, presentationsBusiness Development - Client prospect meetings & presentation, research, initial evaluations

Ba, Advertising

Post, Student