Internal transfer

Report to: Senior Marketing Manager (PR and Trade) - Under lining: 1 personMain Responsibility:1.Retail and Trade Marketing :To develop a consistent trade marketing strategy and animation programs following HQ’s guideline and market requirements. To manage and oversee TAG Heuer retail boutique and wholesale POS activities, such as develop and implement local exhibitions in shopping mall, in-store animation, CRM event, store opening event, cooperation events with various 3rd party partners across industries of equivalent positioning (banks, wines, luxury cars, sporty and life style brands).Conduct special campaign from 360 degree for seasonal promotion and new products launch, including main conception, online and offline supporting, special incentive to wholesale team, gift for purchase and spending level estimate for end consumers. 2.PR and Event:Plan and monitor yearly PR and event calendar with budget allocation. Develop creative briefs and campaign timing plans to enable execution of the strategy plans defined. Maintains permanent and close contact with all relevant press (luxury, watch, lifestyle, trendy and trade). Maximizes brand exposure (institutional coverage, product coverage, event coverage, interviews, etc) and pursues qualitative execution (in-depth editorial, differentiation in angle of approach, etc)Organize and support senior management on global and local marketing events including all boutique openings, product launch, new ambassador launch, sponsoring events and other projects. 3. Budget managementPlan and monitor yearly retail and trade marketing budget. To handle all invoices and quotation processing for PR and trade, including purchase order and payment request. Assist with the SAP Launch in terms of feedback for key users and facilitate a smooth implementation.

Report to: China Operation Director – Under lining: 1 person DAMIANI is an Italian Top Luxury Jewelry brand since 1924 and enter China on Oct. 2012 1.Communication: - Plan and monitor yearly Communication Budget - Maintain and further develop brand strength and awareness to a higher level in China market- Build strong brand loyalty among targeted consumers with high income via CRM programs- Develop and implement media plans according to the agreed brand strategy and measure their results and PR value- Keep close contact with media of key titles, monitoring the news clipping by month.- Organize and set up digital campaign and social media promotion to linked with brand awareness and store opening event.- Work with Regional/Italian offices for oversea communication. 2. CRM- Set up CRM system and mechanism in Damiani from Zero.- Review CRM incentive program privileges, benefits on a regular basis to maintain customer loyalty.- Monitor and analyze the performance/ influence of CRM program on monthly basis and provide reports to improve the satisfaction rate.- Link CRM system with local store to monitor the ROI from the events.3. Business development:- Built up Damiani brand awareness in China and drive sales revenue in China from zero to No. 2 top markets amongst global market - Assisted Country Managing Director to expand 9 Damiani stores in mainland China, involving in cooperation with landlords in various cities and store operation system set up.

Report to: Marketing and Communication Director – Under lining: 3 person Main Responsibility: BTL related, budget management and event management, execution.- Organize creative marketing activities with the team (total over 40 events/ year)- Increase coop events with various 3rd party partner across industries of equivalent positioning (banks, yacht, car brands, etc..) in luxury and exclusive clubs to grow potential customer database- Seasonal GWP (gift with purchase) promotion planning and execution with sales seasonal calendarCareer path:- Promoted to senior event executive after several successful branding events management in 2010, such as Swarovski Christmas tree and SS/FW product launch event.- Promoted to Assistant Promotion Manager one year later for successful team lead performance, reported to Marketing and Communication Director.

Report to: Brand Promotion ManagerMain Responsibility: Brand promotion related works- Assisted Brand Manager to develop Daikin air-condition in family use market Including industry exhibition, Annual conference, media relationship and Road show. Brand was successful by reaching top air-condition in ChinaCareer Path:- Branding Executive recruited during DAIKIN management trainee program in 2005Achievements:- Won top 20 performance ‘smiling staff’ award in 2006, which meaning has good working network and communication with relative dept- Assisted brand manager to create first published magazine named ‘Seasons of Daikin’ and be one of the key editors.- Be the first hostess of mid-festival party (8000 person) in 2005