Sarah Long Email & Phone Number

Fort Atkinson, Wisconsin

Promoted from Category Manager to Director, Art & Literacy SolutionsAccomplishments:• Managed company initiative to successfully rebrand Nasco Education including new logo, tagline and private label strategy and packaging• Reduced costs and improved overall efficiencies through sku and brand optimization strategies which reduced the overall SKU count by 50% while maintaining revenue• Transformed the product portfolio by introducing digital solutions in addition to hard goods to drive higher AOV and customer retentionResponsibilities:• Manage overall P&L for the Art & Literacy brand• Define overall brand positioning and marketing plan and work cross functionally with marketing and creative departments to execute omni-channel marketing• Work collaboratively with sourcing and vendor partners to maintain a competitive product portfolio for the market• Develop long term strategic plans and set achievable marketing goals• Identify new opportunities by analyzing market trends to enhance and create new products and solutions. Develop pricing strategies based on market trends.• Establish and manage sales, budget and inventory goals• Lead, coach, develop and mentor assistant product manager(s), customer engagement manager(s) and customer solutions manager(s) for continued professional growth and provide leadership that facilitates collaboration, team cohesion and drives results.

Fort Atkinson, Wisconsin, United States

Accomplishments:• Introduced product management best practices to organization resulting in transformational change from analog processes for reporting and product data management to digital• Improved overall category margin by over 3 percentage points through deep competitive pricing review and implementation of new pricing strategiesResponsibilities:• Responsible for overall P&L of Art product porfolio• Developed and implemented strategies to optimize product performance across all phases of the product life-cycle for Art product line• Managed print and online merchandising of product line• Created product positioning and marketing messaging to differentiate products in the market and expand visibility• Maintained deep understanding of the customer, what motivates them and the products they purchase. Use this insight to provide an overall excellent customer experience and drive results.• Direct development of all marketing collateral related to Art portfolio including direct mail, digital marketing pieces, sales collateral and tradeshow presentation • Cultivated effective partnerships with internal marketing, customer service, procurement and sales teams as well as supplier partners

Madison, Wisconsin Area

• Identify web user personas and customer journeys to create custom user experiences to maximize web conversion• Forecasting and budgeting of eCommerce initiatives• Project management of all eCommerce tactics• Launching marketplaces (Amazon) program for all brands• Work with IT teams to troubleshoot web issues, identify solutions and test deployments

Madison, Wisconsin Area

• Responsible for P&L of eight product categories• Create product positioning marketing strategies• Develop product pricing strategies to position products competitively in the marketplace while maximizing profitability• Work with manufacturers to source products for assigned categories• Direct all merchandising of product lines in print and web medias• Develop promotions and advertisements for brand• Coordinate all tradeshow activities and represent brand at tradeshows and other industry events• Coordinate cross-functional teams to execute marketing tactics across all channels: direct mail, emarketing, social media, web content, sales training info sheets, tradeshow collateral and more

• Managed paid search accounts for multiple brands in Google, Yahoo and MSN/Bing engines• Wrote SEO copy and consulted on SEO for new web pages and web enhancements• Executed email marketing campaigns for multiple brands• Developed and executed new social media strategies for brands via Facebook, Twitter, and industry forums• Managed marketing efforts on comparison shopping engines• Ensured all internet marketing campaigns are executed to budget• Analyzed and reported on ROI of all internet marketing campaigns

Madison, Wisconsin, United States

• Edited all media prior to publication: catalogs, emails, print space ads, web pages• Wrote copy for new products, emails, specialty web pages, print space ads• Organized catalog productions, prep page layouts, schedule flight turn-ins, monitor deadlines• Created web pages for new products, maintain all web pages• Met with vendors on new products, communicated with vendors to get all data necessary for merchandising• Worked with customer service and tech departments to address all product problems