Sarah Long Email & Phone Number

Fort Atkinson, Wisconsin

• Promoted from Category Manager to Director, Art & Literacy SolutionsAccomplishments:
• Managed company initiative to successfully rebrand Nasco Education including new logo, tagline and private label strategy and packaging
• Reduced costs and improved overall efficiencies through sku and brand optimization strategies which reduced the overall SKU count by 50% while maintaining revenue
• Transformed the product portfolio by introducing digital solutions in addition to hard goods to drive higher AOV and customer retentionResponsibilities:
• Manage overall P&L for the Art & Literacy brand
• Define overall brand positioning and marketing plan and work cross functionally with marketing and creative departments to execute omni-channel marketing

Fort Atkinson, Wisconsin, United States

• Accomplishments:
• Introduced product management best practices to organization resulting in transformational change from analog processes for reporting and product data management to digital
• Improved overall category margin by over 3 percentage points through deep competitive pricing review and implementation of new pricing strategiesResponsibilities:
• Responsible for overall P&L of Art product porfolio
• Developed and implemented strategies to optimize product performance across all phases of the product life-cycle for Art product line
• Managed print and online merchandising of product line

Madison, Wisconsin Area

• Identify web user personas and customer journeys to create custom user experiences to maximize web conversion
• Forecasting and budgeting of eCommerce initiatives
• Project management of all eCommerce tactics
• Launching marketplaces (Amazon) program for all brands
• Work with IT teams to troubleshoot web issues, identify solutions and test deployments

Madison, Wisconsin Area

• Responsible for P&L of eight product categories
• Create product positioning marketing strategies
• Develop product pricing strategies to position products competitively in the marketplace while maximizing profitability
• Work with manufacturers to source products for assigned categories
• Direct all merchandising of product lines in print and web medias
• Develop promotions and advertisements for brand

• Managed paid search accounts for multiple brands in Google, Yahoo and MSN/Bing engines
• Wrote SEO copy and consulted on SEO for new web pages and web enhancements
• Executed email marketing campaigns for multiple brands
• Developed and executed new social media strategies for brands via Facebook, Twitter, and industry forums
• Managed marketing efforts on comparison shopping engines
• Ensured all internet marketing campaigns are executed to budget

Madison, Wisconsin, United States

• Edited all media prior to publication: catalogs, emails, print space ads, web pages
• Wrote copy for new products, emails, specialty web pages, print space ads
• Organized catalog productions, prep page layouts, schedule flight turn-ins, monitor deadlines
• Created web pages for new products, maintain all web pages
• Met with vendors on new products, communicated with vendors to get all data necessary for merchandising
• Worked with customer service and tech departments to address all product problems