• Summer internship extended until Dec 2024• Curated ad-hoc data analyses and deliverables (Excel analyses, Powerpoint slide decks)• Harnessed third-party AI platforms to produce in-depth market research and expand my understanding of AI marketing• Measured June loyalty campaign performance against previous years and months, defining and calculating KPIs and translating Excel analyses into visual formats• Measured June campaign’s relation to customer retention through analysis of lapsed users and their behaviors • Presented campaign analysis to full marketing team during monthly departmental meeting• Produced customer segmentation research and suggestions using CRM platforms, Marketing AI, and Excel for their recently opened Las Vegas location, culminating in a 30-minute deliverable to the marketing team• Developed comprehensive analysis of current loyalty program performance in Las Vegas, providing insights from KPIs and qualitative data• Utilized marketing AI to create personas of our current customers, their behaviors, and recommendations on how we can better meet our customer needs FCH Enterprises is the parent brand of 4 food-related companies in Hawaii: Zippy's, A Catered Experience, Napoleon's Bakery and Food Solutions Intl. I am interning in the Loyalty and Customer Insights Marketing team.

• Host bimonthly events on-campus such as “We Will Walk With You” to support campus survivors of S/A on campus and promote safe habits • Facilitate S/A prevention training for student athletes, Greek life members, and other relevant members of the university community• Weekly 4-hour meetings to plan future events, while allocating time to educate myself and fellow ambassadors on current events regarding S/A, violence, and wellness

Cross-Functional Project (CORE), Questrom School of Business • Collaborated with seven other business students to develop a comprehensive business plan for a hypothetical start-up product business across four functions (finance, business analytics, operations, marketing)• Directed marketing plan of project, including a 5-year IMC (integrated marketing communication) schedule, planned marketing events and advertisements• Used Adobe Illustrator, Canva and AI to create marketing executions • Developed financial statements, created operational plan for product lifespan, studied and applied advanced applications of Microsoft Excel (pivot tables, cluster analysis, sensitivity analysis, simulations)

• Responsible for overseeing 40+ client savings and investment portfolios daily using Salesforce and Excel • Facilitated inflows and outflows of cash for savings accounts and general investment accounts by tracking information in Excel, preparing paperwork, and communicating with internal departments and other investment firms to ensure fluid portfolio transactions• Elevated problem-solving acumen by providing strategic solutions for each unique customer portfolio issue

• Manager of the content committee, a student-led marketing blog and magazine • Led and supervised team of 11 journalists and copywriters, fostering a collaborative and productive work environment• Developed a comprehensive semester-long schedule and set clear deadlines, ensuring efficient project management and timely deliverables• Conducted weekly meetings to review progress and address any challenges faced by team members• Acquired new skills including AP style writing and Adobe InDesign, enhancing my proficiency in marketing communication

• Additionally responsible for management of all club funds including budgeting for each event, setting annual semester limits, deciding allocation of money raised through fundraising and events

• Lead weekly meetings with general and executive board members to plan future discussions and events pertaining to contemporary gender equality topics• Host bi-monthly events in collaboration with other on-campus groups such as the Sexual Assault Response & Prevention organization

• Worked collaboratively with a team of 10 to initiate the alpha testing phase for a small digital marketing start-up• Directed outreach to SMB owners to onboard for alpha test• Developed and produced two TikTok marketing videos for each small and medium-sized business (SMB) client to test which type of content was the most successful on their social media and well-received by the business owners• Displayed flexibility and adaptability by utilizing feedback from customers to continually improve and refine marketing videos to ensure they aligned with their needs and preferences.

• Individually matched with Ukrainian student directly affected by war to teach English for their personal, educational and career advancements• Participated in 1.5-hour training process to assure cultural and emotional sensitivity and how to effectively teach English as a second language• Meet virtually with student 1 hour per week, with 30-minute preparation time• Adapt to student’s English level and preferences to provide effective English lessons

• Worked as a teaching assistant for middle school students aged 11-15 in the Language Arts department. • Focused on developing students' reading and vocabulary skills through a variety of lessons and games• Provided feedback to students' writing and vocabulary sample prompts

• Managed all club funds raised through donations, events, and fundraisers• Fundraised $10,000+ to provide scholarships for women from disadvantaged backgrounds across Asia to attend the Asian University for Women

• Assigned daily work shifts for seven other bus employees • Underwent annual CPR, AED, First Aid training • Daily communication with bus director• Cared for younger children on school bus; provided emotional support and responded to emergencies

• Started organization to raise awareness on sexual health among high school student body • Received mentorship from entrepreneurs in Singapore to inform the mission and structure of Chill Pill• Awarded runner-up in Young Founder’s Summit (youth entrepreneurship competition) • Pitched ideas to hundreds of professional and amateur entrepreneurs through Venture Café Tokyo and Young Founders Summit, received feedback and applied suggestions• Proposed changes to school administration regarding the current sexual health curriculum• Collaborated with school administration to enact the changes