Sarah Cullen Email & Phone Number

Calgary, AB, CA

Calgary, Alberta, Canada

Calgary, Alberta, Canada

• Plan and execute traditional and online display media campaigns across a variety of channels including: broadcast TV, broadcast radio, out of home, third-party online display, print, connected/online TV and online audio
• Manage client media budgets
• Collaborate with the client and the internal team to develop campaign strategies and KPIs to measure media against client objectives
• Monitor and report on campaign performance and provide media insights and recommendations
• Manage creative trafficking of all traditional and third-party medie, with correct specs and deadlines
• Regularly meet with media partners to learn about new innovations in channels, platforms, targeting, etc. and to foster strong relationships with those partners

Calgary, Alberta, Canada

• Develop and maintain positive client relationships
• Provide clients with media strategy and advice, managing all campaigns from start to finish
• Manage project estimating in line with client’s campaign objectives and budgets
• Review campaign results, providing insights and reports to clients
• Coordinate and brief internal team members to execute approved media plans
• Maintain budget tracking for media spends and services by account

Calgary, Alberta, Canada

• Develop workback schedules for projects covering everything from creative concepts to client approvals to the delivery of assets
• Liaise with internal creative and production departments to ensure projects are delivered smoothly and on time, while also ensuring that they meet the client’s needs and requests
• Produce quotations for all prospective projects, for both existing and potential clients
• Ensure all projects are invoiced accurately and in a timely manner following the completion of a project

Dublin, Ireland

• Maintain positive client and supplier relationships
• Strategize and develop media campaigns based on the clients' needs and targets for a given campaign
• Manage weekly, monthly, quarterly and ad-hoc reporting of ad campaigns
• Conduct post-campaign analyses and present key learnings and results to the client
• Prepare competitive ad spend and share of voice reports for my clients
• Analyse media market developments and present updates to clients

Dublin, Ireland

• Provide support to the Account Manager/Account Director as needed
• Work with colleagues to devise an advertising campaign that meets the client's brief and budget
• Work with the Account Manager to brief media partners and creative teams with our client and campaign requirements
• Ensure that campaigns stay within the allocated budget
• Approve and reconcile client invoices
• Assist with producing ad-hoc reports for clients as needed (post-campaign analyses, share of voice, monthly/annual reviews, etc.)

Dublin, Ireland

• Answering and forwarding calls, organizing incoming and outgoing post, ordering stationary supplies, managing boardroom bookings and director meetings, and other general reception duties as directed by management
• Daily processing of media partner invoices, reconciliation of media partner statements, and management of accounts payable documentation
• Collation of back up documentation for client invoicing and following up with media partners and key internal staff for any missing back up documentation or queries
• Management and reconciliation of the company credit card
• Ensuring office support functions are carried out on time, for example, liaising with cleaning contractor, ensuring facilities are being managed (heating, photocopier, etc.), ordering stock for canteen/stationary room.
• Managing the staff contact list and for ensuring that all new starters receive a welcome pack

Dublin, Ireland

• Manage the workload of a team of eight employees, working within daily deadlines and targets
• Direct and motivate the team, and effectively delegate to achieve goals
• Mentoring and assessment of the development of new team members
• Continually liaising with other team leads, the financial reconciliation team and management, reporting on the status of the current workload and any issues that arise
• Attend frequent meetings with management and other teams, relaying relevant details back to my team when necessary
• Accurately and efficiently input and update a range of information on an in-house database system, in addition to Verifying the accuracy of my teams’ work

Dublin

• Maintain multiple spreadsheets for tracking income, expenditures and disbursements in preparation for submission to the book-keeper
• Prepare cheque requisition for authorized signatory and deliver bank lodgment to the bank
• Prepare and finalize mail merge acknowledgement letters and deliver to the post office
• Date stamp and distribute incoming hand-delivered and post items

Scarborough, Ontario

• Ensure daily logs are completed accurately and are delivered to the Operations department on a daily basis for four different stations
• Accurately edit daily sign on/off timing, individual program timing, as well as commercial break allocations within the programs
• Ensure proper placement of clients' creative based on individual contractual obligations, while also accounting for maximum separation between similar products and/or clients
• Remove commercials from the log(s) if the required approvals, payments, and/or creative have not been received
• Relay any last minute changes or additions made to the log(s) to the Operations department in a timely manner
• Maintain up to four daily logs per station on a normal weekly schedule, and from five to ten daily logs per station on an advanced weekly schedule during various holidays throughout the year

Calgary, Alberta, Canada

• Enter client and contract information into the client database, ensuring all paperwork received from the sales team is complete and accurate
• Ensure the required approvals, payments, and/or creative have been received prior to scheduling any commercials
• Schedule all required commercials into their applicable markets across Canada, based on individual contractual obligations for both the TV Guide Channel and EyesOn TV Infomercial Channel
• Perform internal and external customer service by responding to requests and inquiries from both the sales team, as well as their clients
• Organize and file all client contracts and their associated paperworkKey Achievements
• Successfully constructed and put into effect a new contract with accompanying paperwork, allowing for a more streamlined sales process to be followed by the sales and management teams

• Appropriately respond to customer inquires in person as well as over the phone, enlisting in the assistance of employees or supervisors from specific departments, if necessary
• Process the return or exchange of merchandise from customers, while following the guidelines for acceptable returns and exchanges as laid out by the Customer Service Manager
• Efficiently work with a point-of-sale system, handling various forms of currency
• Organize and re-stock merchandise on the sales floor and displays

• Enter client and contract information into the client database, ensuring all paperwork received from the sales team is complete and accurate
• Provide administrative and general support to the sales teams and their clients
• Act as the liaison with the sales team regarding orders rejected by management, and assist in rectifying those orders
• Assist the sales team in preparing sales quotations, agreements, and other paperwork
• Compile and maintain weekly sales reports, before presenting the finalized data to management
• Organize and file all client contracts and their associated paperworkKey Achievements

• Appropriately respond to customer inquires in person as well as over the phone, enlisting in the assistance of employees or supervisors from specific departments, if necessary
• Process the return or exchange of merchandise from customers, while following the guidelines for acceptable returns and exchanges as laid out by the Customer Service Manager
• Efficiently work with a point-of-sale system, handling various forms of currency
• Organize returned and damaged merchandise in preparation for distribution to the appropriate department(s)

European Advertising Certificate (Eac)

Human Resources Certificate, Human Resources

High School Diploma