Having developed media expertise with some of Canada’s largest media operations, I have worked in virtually all consumer and business media channels, marketing categories, demographic groups and markets. I have created and executed award winning integrated media strategies for some of the country's largest brands including Visa Canada, Scotiabank, ATB Financial, FedEx, Coca-Cola, Bell Canada, General Motors, Chrysler Canada, Travel Alberta, Tourism Calgary, among others. Specialities: holistic media strategy, media buying, budget management, campaign reporting and optimization, broadcast, digital media, print, outdoor, transit, direct response, creative traffickingI have rediscovered my love for fine arts and am operate a pottery studio in my free time. You can follow my on Twitter @SM_Pottery), Instagram @smpotteryairdrie, or on my Facebook page SM Pottery.
Listed skills include Media Planning, Media Buying, Digital Media, Digital Marketing, and 31 others.