Sarah Smith Email & Phone Number

Melbourne, Victoria, Australia

Prepare comprehensive tender submissions to secure catering contracts, developing engaging report layouts and formatted presentations that successfully convey the company’s offer. Develop bespoke brand identities, wayfinding solutions and environmental graphics for food and beverage outlets, enhancing customer experience and navigation.Collaborate with signage contractors and printers to ensure compliance with specifications, construction details and timely project delivery.Attend meetings with company owners, outlining proposed strategies to achieve objectives.Create corporate packages for catering services, tailoring content to meet client needs while maintaining effective communication with venue stakeholders.

Melbourne, Victoria, Australia

Authored an investigative report utilising Kevin Lynch’s Image of the City legibility methodology to examine how tourists navigate Rome using wayfinding techniques.Developed the Wild Goose Trail concept and brand identity, featuring wayfinding and environmental graphics to promote local exploration through walking and cycling.Developed an exhibition identity to celebrate the mystery of the Nazca Lines, using bright colours and iconography to bring archaeology and anthropology to life.Produced branding and assets for the UpStage cycling world record attempt, successfully raising over $17,000 for metastatic breast cancer research.

Richmond, Victoria, Australia

Awarded an extension of initial 3 month placement to 6 months in recognition of performance.Designed, produced and installed print and digital environmental graphics, ensuring compliance with IKEA’s style guide to communicate brand identity and messaging effectively.Mapped and installed over 40 illuminated navigational projector arrows, significantly improving customer navigation in line with IKEA’s wayfinding standards. Managed graphic communication for IKEA Food, collaborating with stakeholders to create cohesive messaging aligned with business objectives.Developed tailored local market graphics for room sets, inspired by community demographics and lifestyles to engage and inspire target audiences.

Melbourne, Victoria, Australia

* Initially at Cycling Victoria until creation of AusCyclingConducted a thorough nationwide review of participation programs, identifying successful initiatives for strategic future development.Crafted compelling grant submissions to secure funding for new projects, driving the sustainability and growth of cycling initiatives across the country.Co-designed Cycling & Co. to deliver essential bike skills to young people, successfully leveraging Department of Transport funding to implement the initiative across Victoria.Created and implemented the UniCycle program, utilising state funding to promote cycling participation among university students and demonstrating a strong ability to deliver strategic projects.

Lilydale, Victoria, Australia

Managed community consultations for the Warburton Mountain Bike Project, developing and coordinating written and illustrative content for displays while overseeing exhibition logistics.Conducted surveys and gathered community feedback to inform project development.Organised study tours to mountain bike destinations in Tasmania and New Zealand for council staff and key partners, creating detailed itineraries that included meetings with policy makers.

St Kilda, Victoria, Australia

Developed and delivered Amy’s Bike Skills program, utilising VicRoads grant funds to empower underrepresented groups to learn from experienced instructors.Prepared the Foundation’s response to the Federal Government’s National Sports Plan, advocating for investment in safer cycling environments and dedicated infrastructure.Delivered the #Igiveametre community activation during the Summer of Cycling, creating impactful display graphics to engage the community in cycling awareness.Coordinated school visits during the Share the Road Tour, designing effective presentations and educational materials to promote cycling and road safety to young audiences.

Perth, Western Australia, Australia

Authored the WA Mountain Bike Strategy to coordinate sustainable mountain biking development, securing a $400,000 state investment.Oversaw Bike Week, managing a $30,000 grant program for the Department of Transport by assessing and awarding community grants and coordinating event delivery.Developed #INVESTinCYCLING, creating policy proposals for the State Election that garnered unprecedented commitments for cycling infrastructure from major parties.Project-managed the South West and Perth and Peel Mountain Bike Master Plans, collaborating with state and local governments, key stakeholders and communities to achieve meaningful and sustainable outcomes.Provided expert advice on planning policies, infrastructure projects and urban design to state and local governments, while maintaining up-to-date knowledge of industry standards and best practices.Engaged in extensive public speaking, delivering presentations at conferences and seminars, leading roundtable discussions, and participating in media interviews.

Manchester, United Kingdom

Promoted from Graduate Town Planner to Associate Director within five years, demonstrating a strong commitment to client relationships and the practice’s success.Led multidisciplinary teams in delivering planning solutions from concept to completion for a diverse range of public and private projects, including commercial, residential, heritage and urban design.Presented complex development proposals to clients, project teams, local governments, stakeholders and communities, focusing on clear communication and collaboration.Managed in-house graphic design, producing presentations, report layouts, maps and a comprehensive rebranding strategy that strengthened the practice’s identity.Interpreted maps and plans, developing a strong ability to conceptualise in both 2D and 3D.Authored engaging proposal documents, expressions of interest and fee proposals, securing new projects and supporting business growth.Stayed current with evolving legislation, standards and best practices, ensuring compliance in all projects.

Bachelor Of Design Arts (Graphic + Digital Design), High Distinction

Master Of Science - Ms, City And Regional Planning

Bachelor Of Science - Bs, Geography