Sarah Doyle Email & Phone Number

Phoenix, Arizona, United States

Phoenix, Arizona Area

Phoenix, Arizona Area

-Create a comprehensive strategy that uses social media marketing techniques to increase visibility, audience, and traffic across the resort.-Capture and produce all resort photography and video content. This includes food and beverage images for new menu releases, PR story leads, and evergreen video content for Marketing usage.-Develop best practices; create and execute strategic social marketing content calendar and campaigns aligned with the brand’s identity, community partners & events, PR initiatives, resort activities, and marketing programs. -Responsible for managing the day-to-day activities of multiple social campaigns including writing copy, managing visual assets across multiple social networks, extracting actionable insights from social monitoring data and (potential) client/guest interaction. -Provide coordination and support for the execution of marketing plans, including internal marketing alert communication, PR updates, advertising schedule, resort collateral updates, etc. -Work with resort’s 3rd party firms (PR, digital & creative) and all departments to contribute to the overall success in marketing efforts, both internally and externally.-Field marketing opportunities and collect related marketing collateral to provide recommendations.Manage the marketing and media email accounts, providing direct response or forwarding to appropriate parties.-Measure the impact / ROI of social media & other marketing efforts.-Responsible for preparing social media tracking reports to measure growth, engagement, and success of campaigns.

Phoenix, Arizona Area

-Essential part of the contract turning process and turning clients from prospects to definite pieces of business-Assists with RFPs to bring new clients to contract as well as renewing existing contracts-Ensures the adequacy of sales-related equipment or material-Maintains Sales kits and amenity gifts for clients as well as develop new ideas for client gifts-Assists in assigning all incoming leads for potential client bookings-Assists with SRSA auditing duties including balancing group room revenue and Food and Beverage banquet revenue for all groups in-house

-Maintain relationships with entertainers-Schedule media visits and interviews-Answer queries from local, national and international media-Pull reports on media coverage and values-Maintain files of pertinent media coverage-Assist in executing citywide initiatives -Organize and staff events, movie premieres, publicity stunts, press junkets, press conferences, etc.-Compose press releases, media alerts, satellite alerts, fact sheets, listings, etc.-Responsible for developing and spearheading local media relations and negotiating placement in daily, weekly and glossy print publications as well as local broadcast coverage. Also responsible for assisting with regional media relations focusing on strong feeder market coverage. Regional focus to be determined by show and resort research.

The Venetian Las Vegas

Support, develop and implement marketing initiatives intended to increase brand awareness, property exposure and slot performance for Las Vegas Sands Corp. Responsible for building creative concepts, strategies, and tactics for media and slot programs. Understand television trends, media landscape, and related television media integrations in order to make recommendations on partnerships. Engage in exciting out-of-the-box style business relationships. Introduce unique experiences to traveling hotel and casino guests in order to enhance slot customer performance and response, as well as increase loyalty program activity.-Proactively researched and identified potential media partnerships including film and television integrations for The Venetian and Las Vegas Sands Corporation -Negotiated contracts with production teams for appropriate brand presentation and exposure opportunities-Created unique experiences and integrated filming projects into casino and hotel guest experiences -Oversaw long-term execution of large-scale film crews including transportation, accommodation coordination, creating film schedules and staffing shoots including TLC’s “What Not to Wear,” Steve Harvey, “Counting Cars,” “The Ellen DeGeneres Show” and “Next Great Baker” -Developed new innovative marketing strategies in gaming areas to entice player signups for loyalty programs for Las Vegas Sands resorts including The Venetian and The Palazzo Las Vegas, The Venetian Macau and Marina Bay Sands

-Integral part of the execution of various media events including “America’s Got Talent” filming, press conference launch of Tim McGraw & Faith Hill “Soul2Soul” residency, opening of the Bourbon Room and announcement of “Rock of Ages” and other venue openings -Coordinated travel, lodging and reservations for high-profile media and celebrity guests-Arranged staged photo opportunities with celebrity guests and interfaced with talent management and publicists-Fielded and researched incoming media requests for lucrative opportunities and collaborate with department management on potential pitch angles -Interfaced with members of the media on working stories, press visits, publicity stunts, press conferences -Corresponded and collaborated with national entertainment and local publicity agencies -Conducted research, compiled data, and prepare papers for consideration and presentation by executives, committees and boards of directors-Performed general public relations duties including maintaining media lists, press materials, gifting inventory and staff vacation hours

Properly mentor and train all new hires on all Standard Operating Procedures and company policies.