• Lead complex, multi-phase creative projects customized for the needs of clients in the energy industry• Develop comprehensive project management plans and timelines to execute integrated marketing campaigns across media channels (i.e. social media, video, website, paid ads, etc.)• Consolidate key performance metrics into monthly and biweekly digital marketing reports with actionable next steps, including metrics from Google Analytics and social media platforms

• Implement new 3-step data analysis process for search engine optimization with 4 reports to improve organic search • Develop A/B testing for email campaign with 1,400 recipients, increasing click and open rates by 1.5% each• Conduct 10+ interviews/quarter with subject matter experts to research trends in the energy industry for newsletter articles• Conceptualize original content for email marketing campaigns, social media posts, and print media for 8 clients to reach new audiences with consumer-oriented content

• Wrote 6 feature articles/month for The English Aggie newsletter to engage current and prospective English students, alumni, staff, and faculty members and promote departmental initiatives and achievements• Created, planned, and posted original content to Twitter, Instagram, and Facebook social media accounts; earned 41,000 impressions and 140 new followers over 6-month period across all platforms• Initiated new social media analytics process in Excel to track followers, impressions, engagement, and content to benchmark performance and recommend optimization strategies for future interns

• Awarded Texas A&M's On-Campus Student Employee of the Year for project management, content development, and administrative success in program• Transformed 40 hours of in-person student orientation events into ready-to-watch video learning modules to adapt to virtual learning environment due to COVID-19; used in future orientations to improve student experience with shorter trainings • Developed new training plan for incoming Program Assistants including a training curriculum and video tutorials; improved onboarding content and shortened training time for incoming employees • Executed onboarding process for 70+ incoming MBA students per year, including managing detailed spreadsheets, communicating with students through email, grading deliverables, and scheduling events