Sarah Roberts, Ms Email & Phone Number

Houston, TX, US

Magnolia, Texas, United States

• Lead complex, multi-phase creative projects customized for the needs of clients in the energy industry
• Develop comprehensive project management plans and timelines to execute integrated marketing campaigns across media channels (i.e. social media, video, website, paid ads, etc.)
• Consolidate key performance metrics into monthly and biweekly digital marketing reports with actionable next steps, including metrics from Google Analytics and social media platforms

Waller, Texas, United States

• Implement new 3-step data analysis process for search engine optimization with 4 reports to improve organic search
• Develop A/B testing for email campaign with 1,400 recipients, increasing click and open rates by 1.5% each
• Conduct 10+ interviews/quarter with subject matter experts to research trends in the energy industry for newsletter articles
• Conceptualize original content for email marketing campaigns, social media posts, and print media for 8 clients to reach new audiences with consumer-oriented content

College Station, Texas, United States

• Wrote 6 feature articles/month for The English Aggie newsletter to engage current and prospective English students, alumni, staff, and faculty members and promote departmental initiatives and achievements
• Created, planned, and posted original content to Twitter, Instagram, and Facebook social media accounts; earned 41,000 impressions and 140 new followers over 6-month period across all platforms
• Initiated new social media analytics process in Excel to track followers, impressions, engagement, and content to benchmark performance and recommend optimization strategies for future interns

• Awarded Texas A&M's On-Campus Student Employee of the Year for project management, content development, and administrative success in program
• Transformed 40 hours of in-person student orientation events into ready-to-watch video learning modules to adapt to virtual learning environment due to COVID-19; used in future orientations to improve student.
• Developed new training plan for incoming Program Assistants including a training curriculum and video tutorials; improved onboarding content and shortened training time for incoming employees
• Executed onboarding process for 70+ incoming MBA students per year, including managing detailed spreadsheets, communicating with students through email, grading deliverables, and scheduling events

Master Of Science - Ms, Marketing

Activities and Societies: Aggie Marketing Professionals

Bachelor Of Business Administration - Bba, Marketing & Business Honors

Activities and Societies: Mays Business Honors Program, Aggie Advertising Club, The Eckleburg Project Literary Magazine (Editor-in-Chief).