Sarah Beth Martin Email & Phone Number

Responsible for collaborating with teams to strategize, design, develop, implement,maintain, and iterate strategic print and digital media. I ensure consistency of the brand'svisuals and that it aligns with the organization's goals.- Uphold the brand with consistency and is a trusted source of guidance for design- Collaborate with the Creative Director to ideate ways to enhance the brand's visual identity while aligning with the organization's goals and strategy- Lead, plan, and facilitate creative projects from conception to development- Collaborate directly with freelancers, clients, and vendors for project delivery while adhering to budgets and timelines- Deliver quality design work in a fast-paced environment- Demonstrate strong knowledge of current design trends and provides guidance on design best practices- Consistently advocate for accessibility while sharing accessible and inclusive design knowledge and resources- Present concepts to clients in a professional and meaningful way- A source of guidance for consistency and improvement of the organization's website and owned digital properties- Provide creative input and solutions for the department's processes and goals

This role included additional responsibilities as the primary brand enforcer for MicroAire, directly managed creative projects from start to finish, and worked directly with teams to ensure the brand's consistency in campaigns and alignment with business goals.- Creative direction, conceptualization, and execution of a rebrand which expanded the brand's visual style guide to align with business goals - Coordinate a wide variety of creative projects across different mediums from conception to development- Source of guidance for external animation and video production teams to capture and edit medical training footage- Work with the Marketing team and the Creative Services Lead to connect campaign insights and results with design strategy- Collaborate directly with clients, contractors, and vendors for project delivery while adhering to budgets and timelines- Present concepts to clients and executive staff in a professional and meaningful way- Maintain the corporate website and was the primary source of guidance for consistency and improvement of the e-commerce user interfaceKey Achievements: - Created a consistent, unified corporate visual identity that best represented the company to strengthen brand recognition- Award-winning Patient Information Website — educated patients about Endotine devices. Post-launch results (30 days): 3K unique visitors, 75% mobile device usage increase, 65 CTA form submissions (compared to 3 submissions prior to 3/mo)

Charlottesville, Virginia

Conceptualized and executed campaigns for multiple product lines within the company while adhering to the brand’s guidelines, internal processes, and medical device restrictions.- Design high-quality visuals for internal clients — marketing literature, sales material, slideshow presentations, corporate newsletters, posters, flyers, banners, illustrations, motion graphics, and training videos- Apply creative campaigns to the corporate website, educational patient websites, social media advertising, HTML emails, print and digital medical journal advertising, and trade show exhibits- Source of guidance for engineering and product management teams on medical device packaging and labeling- Photograph and edit product imagery- Manage and organize all creative assetsKey Achievements:- Learned working with several types of clients while enhancing presentation skills- Patient website redesign: total increase of traffic post-redesign = +330.25% and total increase of traffic via mobile device = +4,031% over previous 4½ years- Fostered increased interaction/internal distribution of information to employees with a redesigned newsletter

Bridgewater, Virginia

Offered design services that supported small businesses and events. Work included brand identity, logo design, event invitations, print promotional material, and business website design and development.

Harrisonburg, Va

Winchester, Va

Performed in-house visual communication work including vector line art illustration, product photography, print catalog and literature layout, web design, advertising, and retail packaging design.

Bachelor’S Degree, Graphic Design

Activities and Societies: AIGA Member (DC Chapter)As a student at JMU I focused on courses including typography, print design, branding.

Associate’S Degree, Fine And Studio Arts, General, 4.0

Activities and Societies: Fine and Performing Arts Club Member (President 2007)Focused on creative thinking as well as multiple business.