Work with Google client to amplify social media presence across various accounts. Assist with reporting key learnings and advise on optimizations. Optimize internal and client-facing processes to streamline the tactics. Assist with social strategy across various projects.

Design and implement strategic media programs created to meet a range of business goals from visibility, awareness and engagement to increasing sales and decreasing company costs. My approach utilizes a blend of creative content, messaging plans, community management, graphic design, specialized ad campaigns, demographic research, tracking and measuring analytics and optimizing SEO on the social networks.Clients: Marina del Rey Parasailing, Maximillian Gallery, Final Shot Beer Pong, Sasha Evans, Dentainment, Nourish Inside & Out.

Work with clients across various verticals: automotive, health and wellness, food and beverage, education, and more. Build plans for organic and paid social media and use social listening tools to report key learnings after implementation. Assist with influencer marketing and digital media campaigns. Optimize internal and client-facing processes ongoing as the world of social media is ever expanding. Stay on top of platform updates, trends, and all thing social media. Clients: Ford Motors, The Home Depot, Coca-Cola, American Heart Association, United Healthcare, National Pork Board, Heisman, and more.

Introduced Email Marketing to GT’s Living Foods in 2017. Created an active subscriber base by implementing SMS for acquisition, responsive emails, trigger emails, segmentation, A/B testing, D2C sales, and more. Assisted in Social Media and Influencer Marketing strategy to align content with email marketing. Worked with Brand Team and Consumer Relations Team to identify key messaging topics. Worked with Creative Team to ensure cohesive messaging and design across digital touchpoints. Optimized email campaigns based on user flow, consumer insights data, D2C sales, and more. Additional responsibilities included website management, campaign-related landing page strategy, and reporting.

Managed the Consumer Relations Team who responds to consumer inquiries via phone and email. Alerted the Quality Assurance Team, Sales Team, and Marketing Team of consumer feedback and recommended improvements in product, packaging, shipping methods, service, and procedures to better GT's Living Foods' processes and output. Developed new procedures and enforced new processes to streamline tasks. Worked with the Legal Team to manage and facilitate Claims across all six product lines. Assisted Marketing Team with campaigns for product updates and new products. Led Email Marketing efforts from concept to design to implementation and reporting.

Directed the clients on best practice for social media content based on learnings from organic and paid social, social listening tools, and competitive and industry research. Identified areas for growth and success. Educated the clients on successful social media methods and recommended new services and ideas that worked. Clients: MillerCoors, Amazon, McDonald's SoCal.

Developed the strategy and implementation of daily social content, including creating graphics for social media posts for Kia Motors America. Worked directly with the Social Strategists and the Influencer Marketing Manager on sponsorship and partnership campaigns. Provided insight into online community sentiment towards Kia Motors America. Reported learnings weekly to optimize content. Interfaced with the client regularly to ensure optimal success for the internal team and the client. Provided successful social tactics as platform updates and social trends evolved.

Worked in a team environment to develop and manage the social media presence of American Idol Season 12. Created unique messaging, graphics, and online campaigns across various social platforms. Shared insider info about the contestants via social outlets of the Idol Insider and interfaced with the community at large. Live tweeted from the audience during each show. Assisted during photo and video shoots. Assisted in reporting and analytics. Assisted American Idol finalists with their personal brand social media.

Managed CPG and hospitality client accounts on Facebook and Twitter. Created unique messaging, graphics, and online ad campaigns for each client, tailored to their audience and brand. Organized and created messaging goals and plans annually, quarterly, and weekly. Created updates for clients to easily showcase progress. Analyzed results and walked clients through trends, services, and ideas that worked.Clients included: Marina del Rey Convention & Visitors Bureau, Ivan Kane's Royal Jelly Burlesque Nightclub, SnöBar, AmaWaterways, Dripp Coffee, 7-Eleven and Original Tommy's.

Worked in a multi-team environment to develop and design newspaper ads for Sony Pictures. Conceptualized and produced promotional materials for company events. Daily use of Quark XPress and Acrobat. Regular use of Photoshop, InDesign, and Illustrator.Client: Sony Pictures