Sarah Blahnik Sefton Email & Phone Number

San Mateo, Ca, Us

I work across the organization to drive and support teams on behalf of the company's CEO and executive management team. This includes communications, strategic projects, company operations, investor relations and cross functional initiatives.

San Mateo, Ca, Us

San Mateo, Ca, Us

Tettnang, Baden-Württemberg, De

Global antivirus company selling consumer and business products, headquartered in Germany with offices worldwide. Recently transitioned from Marketing role to Sales position with focus on expanding North American presence. Responsibilities included:• Managed overall operations of affiliate program; includes developing marketing strategy for North American partners, identifying and recruiting new affiliates, engaging existing affiliate base to drive incremental volume and working closely with other members of Sales and Marketing to ensure maximum effectiveness of the program• Executed day-to-day program management and communication strategy including ongoing development and deployment of feature changes, landing pages, marketing materials and all newsletter and email communications• Initiated and optimized new campaign incentives and offers by analyzing relevant account data, past successes and potential opportunities for the future; work closely with Legal team to negotiate and manage contracts and commission structures for affiliates and networks as needed for each campaign• Stayed informed of industry trends and development including attendance at trade shows; monitor publisher marketing methods to ensure compliancy with terms of service and other guidelines• Scheduled and oversaw in-product advertisements; includes analyzing metrics and running tests against variations of creative and brand messaging• Monitored and analyzed performance across allocated accounts; create revenue forecasts and development plans for accounts and identify areas of improvement and ways to increase online-generated revenue• Presented regular analysis reports including recruitment numbers, conversion rates, sales generated and commissions earned

Tettnang, Baden-Württemberg, De

Expanded role and increased responsibilities after Avira acquired previous employer SocialShield. Responsibilities included:• Managed and oversaw all social media channels including Facebook, public Twitter, additional Twitter account dedicated to Customer Support, Pinterest, YouTube and Google+• Maintained engagement with followers for campaigns and promotions, product launches and updates, news and trending topics and overall interactions and conversations; provided contributions to company blog on product topics such as online safety, reputation management and best practices on social networks• Coordinate with American and German PR teams to develop communication strategies for internal, industry and relevant news, seasonal campaigns and promotional offerings• Collaborate with design team on marketing materials, collateral for company events including recent office launch party, in-product advertisements and custom social media design needs including logos, header images, backgrounds, custom tabs and landing pages• Schedule and oversee in-product advertisements and management of partners and affiliates; analyzed metrics and ran tests against variations of creatives and brand messaging

San Bruno, Ca, Us

Early-stage startup that provided patented technology for monitoring social networking activities and helping parents protect children against online threats. Expanded initial role of general office management and copywriter to position as Social Media Marketing Manager. Responsibilities included:• Managed and oversaw communication on all social media channels including Facebook, Twitter and YouTube; maintained engagement with followers in daily interactions related to news, trends and industry resources• Worked with PR agencies to promote a young startup to media, industry experts and parenting and educational communities; managed both industry and consumer PR contacts in developing press releases, tracking all media coverage and highlighting company awards and industry recognition• Responsible for all updates and company content in SocialShield blog, featuring posts targeted toward parents with information and expertise on social network awareness, updates and best practices, online safety, reputation management and cyberbullying; also managed outside guest contributors to blog including industry experts, mommy bloggers and law enforcement officials with expertise in online safety• Provided content development and copy editing skills during revamp of company website; primary copywriter across all marketing channels including social media content, email newsletters and company collateral• Responsible for trade show and conference preparation; also managed presence at key industry events

Boston, Ma, Us

Worked for two summers as an intern for IRM, a fixed income asset management firm. During that time I supported several departments, completing research and analyses initiatives for the Client Services, Portfolio Management and Finance teams.• Compiled data and market statistics using Bloomberg Financial terminal programs• Created database of investment guidelines and private client investment specifications• Analyzed and updated database with cash flow results and monthly billing

Worked for two summers at Airwide Solutions, an international software and telecommunications solutions provider. Provided support on a variety of projects for the Finance and Operations departments.• Created database records to organize company's orders, projects and business results • Completed monthly budget reconciliations and wide range of financial analyses• Updated and maintained reports for tracking bids and pricing to improve gross margin and profitability controls