Sarah Bogert Email & Phone Number

Owns customer communications campaign calendar and programs designed for engagement and expansion. Partners closely with customer success and account management teams to drive upsell and product adoption.

Owns calendaring, creation, editing, approval, and delivery of customer communications to keep customers informed, engaged, and enhance their overall experience.

- Marketing Messaging: Collaborated with team to create messaging for portfolio of ecommerce growth and digital advertising services + B2B SaaS data technology product- Email Marketing & Lead Gen: Owned B2B email campaigns (strategy, copywriting, execution) designed to drive traffic to webinars, thought leadership content, and product/service landing pages. Supported distribution of weekly external-facing company podcast- Customer Stories: Built and maintained a repository of customer reviews. Partnered with services teams to source new client testimonials and created process to generate organic customer reviews - Analytics & Reporting: Used Hubspot and Google Analytics to analyze and report on email marketing campaign effectiveness as well as make strategy recommendations to leadership - Sales Enablement: Coached business development reps on lead routing updates - Inbound Lead Nurturing: Owned processes flows, content, and Hubspot automation to drive conversion of marketing qualified leads from website to initial sales call- Cross-functional Collaboration: Sales, business development, services team, & graphic designers - Promotes Best Practices: Presented internal company-wide copywriting best practices (training curriculum, online asynchronous training, presentation decks)- Led Diversity and Inclusion Employee Resource Group (Women+): Planned meetings, sourced guest speakers, and created presentations for women and women-identifying folks to foster community support for gender-specific issues in the workplace

- Mobile 1st User Experience: Proposed and led successful implementation and adoption of university's first mobile app to improve student experience and engagement in under 6 months with a $80k budget. Partnered with IT and stakeholders across finance and student life to develop app content and processes for 3,000+ app users- Communications Strategy: Developed strategic communication plans targeting 6,000+ current students using email, on-campus advertising, social media, and mobile app campaigns. Completed ad hoc requests while driving strategic projects- Large In-Person Events: Collaborated with 30+ event staff to plan and execute 5-10 annual university-wide events (up to 5,000 attendees)

- Contributed to developing university-wide internal communication strategy directed toward students and employees- Day-to-day content management for employee intranet- Drafted copy and edited weekly newsletters and statements on behalf of the university, seen by an internal audience of up to 7,000 people- Curated content for the university president's social media