I joined Experian Health to build out and scale the product marketing function and team. We focus on revenue cycle, collections and patient experience solutions that serve healthcare provider markets. Go to market strategy and execution: • I lead the development and delivery of GTM plans for new and existing offerings, ensuring alignment and readiness to support our business objectives.• We collaborate x-functionally to ensure operational and commercial readiness for top tier launches, ensuring our internal teams understand how to position, market and sell our offerings.• We align around the business objectives of GTM initiatives, monitoring attainment to goals, and readjusting our plans as needed.• We prepare for market expansion through understanding of new organization types, buyers and their buying processes to accelerate the activation in new market segments.Messaging & positioning:• We strive for a deep expertise of our ICPs, buyer personas and use cases, which allow us to clearly, simply articulate product messaging and points of valued differentiation that resonate with our target markets.• We use learnings from Win/ Loss analysis, voice of customer research, and from primary and secondary research to refine messaging around current pain points, competitive strengths our products, services and value drivers.Sales enablement:• We develop and deliver timely, valuable toolkits to support sales and marketing efforts.• We create and maintain a robust library of internal and market-facing content to support our sales cycle.• Engagement analytics in our sales enablement platform inform decision-making around content.

I worked with clients on go-to-market strategies and execution, including messaging, positioning, persona development, and journey mapping. Using this foundational understanding, we operationalize practical demand generation, content, sales enablement and customer marketing in support of client growth goals. This consultancy is currently inactive.

Joined consulting and services start-up focused on scaling their continued high growth rate among the firm's enterprise clients. I built out our marketing machine, including lead flow and funnel structure; GTM strategy and execution; program & content roadmaps; prospect engagement and customer success processes; analytical infrastructure to measure ROI; build out of marketing automation platform and CRM; sales & account management processes; team development; agency/ partner management; and event strategy and execution. Specific goals for 2018 were to build out processes in support of LTV of client base, refine our messaging, improve effectiveness of demand gen programs, re-launch/optimize our website, drive adoption/ utilization of our CRM, and increase the value of our technology investments.

NASDAQ: UPLDDrove product line marketing strategy and execution for IT Financial Management, Web Content Management, and Supply Chain and Manufacturing Management software applications. Managed high impact, high return demand gen programs across Upland's growing product family. Worked on cross-functional M&A integration team to fold in functional areas of newly acquired organizations. Focused on results, I worked to collaborate with and influence teams to achieve organizational goals, while supporting individuals’ professional development. My role incorporated the following areas of focus: Product & Portfolio Marketing -- developed persona-based, value-oriented messaging and positioning and managed demand gen programs that supported sales into IT, Finance, Operations, and Marketing buyers and influencers into enterprise organizations in Financial Services, Manufacturing, Media, Healthcare, and Education verticals primarily.Sales Enablement -- partnered with our sales makers and account managers to create and deliver compelling presentations, content, playbooks, training, and events in support of efficient movement through the buyer's journey and throughout the customer lifecycle.Customer Marketing -- furthered demand among existing customer base through expansion, upsell, and cross-sell, while increasing retention, renewals, and referrals among satisfied customers who saw tangible value from the use of our software and services.

Oversaw marketing strategy and execution for data analytics SaaS company, working at the district-level in the K12 education market. Owned marketing initiatives, with a focus on building company awareness, building out a pipeline for sales of our enterprise software, and generating demand. Identified valid leads and areas for geographic expansion, and developed relationships with prospects. Researched market opportunities and competitive environment. Oversaw PR efforts, including writing/publishing press releases, involvement in conferences, and industry presentations.

Started marketing and business advisory to consult with SMB clients, non-profits, and agencies. Projects included GTM strategy and execution, messaging, demand gen strategy, market analysis, product strategy, competitive analysis, segmentation and positioning, content creation, branding, public relations, budgeting and forecasting, pricing, social media strategy and execution.

Number two on staff with B2C e-commerce start-up. UpgradeUSA offers monthly payment plans to consumers for laptops and tablets, and in turn the company reports those monthly payments to the major US credit bureaus, thereby giving customers a means to make a positive impact on their credit histories. Responsibilities included product marketing; brand management; product selection, pricing, and merchandising; supplier relationships; operational process development; customer service; financial management and forecasting; and administration.

Developed strategy recommendations for client’s initial demand generation program for Dell Corporate Business Group, including goal setting for and metric reviews of contact database growth and of revenue and margin driven by email and direct mail promotions. Managed Account Service team and influenced cross-departmental teams to plan and execute electronic and print promotional pieces to support demand generation program.

Acted as Voice of the Customer by identifying the needs of global corporate customers for use in product development plans and by prioritizing product feature requirements to engineering. Prepared account teams for new product launches. Responsibilities included product management, product marketing, go-to-market planning and execution, executive level presentations, sales training and readiness.

Set pricing strategy for Precision workstation product line after analyzing product positioning, market influences, margin contribution, and predicted financial performance. Performed competitive analysis and recommended pricing actions to drive market share and revenue.