Sarah Brinks Email & Phone Number

Comstock Park, Mi, Us

Cambridge, Massachusetts, United States

- Managing associate consultant level direct reports. - Ensure a safe, secure, and legal work environments - Aid direct reports in the development and practice of professional and personal goals - Develop and improve team culture through the use of employee experience models and tools-Continue to deliver senior market impact consultant level responsibilities of content delivery, revenue goals, and business development.

Cambridge, Ma

-Drive long-term success for Forrester Consulting by delivering consistent and high-quality outcomes to clients.-Lead internal Market Impact initiatives around value capture/voice-of-the-customer and product innovation.-Lead business development teams for premier and core accounts to scope and sell consulting projects and build relationships with potential and existing clients.-Continue to deliver consultant level responsibilities of content delivery, revenue goals, and business development.

Cambridge, Ma

-Lead custom research project for clients of varying sizes across a range of topics and deliver thought leadership marketing assets including thought leadership papers, infographics, webinars, and more.-Collaborate closely with Forrester analysts, leadership, associate consultants, vendor partners, and clients to build customized studies and assets.-Meet and exceed an aggressive quarterly revenue goal.-Partner with sales and account managers for business development, to scope and sell consulting projects and build relationships with potential and existing clients.

Greater Boston Area

Work on Tune-in team under the direction of Vice President of Tune-in Analytics. -Create in depth targets for new and returning programming using Nielsen NPOWER and MRI GfK -Create network, daypart and program rankers based on custom target -Using MRI GfK data create profile and outline media habits for custom target -Work with media team to create strategy for paid media campaign-In depth spend to rating analysis for tune-in clients -Analyze past campaigns based on ratings, spend, and other variable -Create materials for internal teams for future planning-Work closely with media and strategy teams to create cohesive media buying and marketing strategies for tune-in campaigns-Competitive and market analysis for new business prospects and existing clients -Custom targeting using Nielsen Prizm and MRI GfK data-Create wrap-up reporting based on promoted campaign] -Analyze ratings performance, conversion and digital performance

Greater Boston Area

-Lead in-depth audience targeting research for a range of media channel clientsAct as client facing analytics tune-in specialistContinue strategic analytical responsibilities while growing and developing new research projects and studies

Wgbh

Work in tandem with the Director of Sponsorship Research to lead and support research for both Local and National Sponsorship Sales, Client Services and Marketing teams for television, on-line, and radio sponsorships. Take a leadership role on research projects for both sponsors and the foundation that pioneer new ways of looking at and using data.Create rating and impressions projections for new programs and future seasons of existing programs. Take the lead in maximizing existing tools to create target research for potential and existing sponsors on television, radio, and on-line. Execute in depth analysis of competitive marketplace to find new sponsorship opportunities Supervise the research Associate on requests/projects for both local and national sponsors. Fulfill on-going audience research requests (qualitative and quantitative) for the Local and National Corporate Sponsorship Sales, Client Services and Marketing teams for new and renewable sponsors.

Greater Boston Area

Lead and support research for both Local and National Sponsorship Sales, Client Services and Marketing teams for television, on-line, and radio sponsorships.Take a leadership role on research projects for both sponsors and the foundation. Collaborate with Director of Sponsorship Research to find new and innovative ways to use research tools to aid in the sales of sponsorships to new and existing clients on television, radio, and on-line.Assist in supervising Research Associate on requests/projects for both local and national sponsors.Fulfill on-going audience research requests (qualitative and quantitative) for the Local and National Corporate Sponsorship Sales, Client Services and Marketing teams for new and renewable sponsors.

Greater Boston Area

Work with both Local and National sponsorship and marketing teams to sell television, on-line, and radio sponsorships. - Local television and web specialist and national kids programming specialist.Fulfill on-going television audience research requests (qualitative and quantitative) for the Local and National Corporate Sponsorship Sales and Marketing teams for new and renewable sponsors. Collaborate with Director of Sponsorship Research incorporating new and/or updated local and national television research in sales and marketing materials (by analyzing qualitative and quantitative data, finding sponsorship stories in the data, then designing and inputting data into one sheets & presentations).Assist in television research training for all new members of the team (Scarborough, Nielsen, etc).Fulfill any web metrics requests and track progress of on-line campaigns.

- Worked directly with national sales manager to create on-air and on-line presentation and campaign on multiple accounts that brought in $100,000+ per client.- Created and maintained inventory of estimates/projections for all programming. Created sales packages, presentations and one-sheets, and researched market & viewership composition.

Acquired many New Direct Clients for on-air and online campaigns. - Coordinated payments and production of commercials - Created presentations and television schedules