Outreached on campus with six tabling sessions within a two-week time frame, generating 180+ interest responses. Increased Instagram engagement through digital collateral created with Figma, Illustrator, and Photoshop, resulting in a 270% increase in accounts reached, a 171% increase in accounts engaged, and a 9.8% rise in total followers.Orchestrated a week-long recruiting event, drawing in an average of 70 attendees each night and hosted professional building and networking workshops.

Ideated two event brand guidelines using Figma and IllustratorResearched and organized event collaterals to enhance the experience for 130 attendeesCollaborated with the marketing team to design marketing materials for Facebook

Projects:🚘 Ryde AppCollaborated with the business developers and engineers of Ryde, a college student ride-sharing Cal Poly startup, to redesign and prototype the current profile screen.https://medium.com/@calpolyiter8/ryde-ux-consultancy-and-design-2750697c7159🩷 Gravida AppBuilt a development-ready prototype of a pregnancy-tracking app to aid mothers in having a smooth, safe, and informative journey.📚 Robert E. Kennedy Library WebsiteRedesigned the framework of Cal Poly’s main library website and collaborated with library stakeholders to find the pain points.

Redesigned weekly newsletters to increase members' engagement with upcoming events.Monitored attendances, organization calendar, weekly reminders, and meeting minutes.

Spearheaded a comprehensive redesign of a 20+ page sales team resource website, implementing a sound framework for scalability and longevity. Implemented a notification system, integrating SharePoint automation with Excel data flow ensuring timely updates and elevated team communication effectiveness.Conceptualized and designed a training gameboard for the Worldwide Sales Meeting, fostering cross-functional collaboration with input from multiple global stakeholders.

Increased follower count by 167%.Spearheaded a night market with 5 student vendors at our Design Village Competition with 700+ attendees gaining a total of $800+ in revenue.