Sarah Croft Email & Phone Number

Reading, Gb

Reading, England, Gb

Managing the Marketing and Inbound Sales teams for a fast-growing B2B technology business.

Reading, England, Gb

TrustID is a leading provider of electronic identity document verification services that help public and private sector clients:• Achieve better compliance at a lower cost• Protect their brand and reduce the risk of financial penalty• Reduce exposure to fraud and increase security• Maintain compliance with Right to Work and Anti-Money Laundering guidance.TrustID was born out of a growing need for organisations to validate identity documents quickly and easily. As exposure to identity fraud increased the pressure on already stretched operations, we knew that an easy-to-use, realistically priced and accurate solution could help organisations protect their interests. Our solutions are designed to facilitate identity verification wherever checks are required, whether in the office or remotely. In addition, we also provide a complete service that includes deployment, training, user and technical support as well as access to our industry-leading expert document referral helpdesk. We’re proud that our flexible, cost-effective solutions help a large number of NHS Trusts, Local Authorities, Housing Associations, Hotels, Recruitment Agencies, Restaurants, Retailers, Construction, Care and Security Firms achieve high levels of compliance, greater financial protection and brand security.

Bridgeville, Pa, Us

Development Dimensions International, or DDI, is one of the top talent management consultancies. Forty-five years ago, we pioneered the field; today we remain its chief innovator.We help companies transform the way they hire, promote and develop their leaders and workforce. The outcome? People ready to instigate, understand and execute business strategy and address challenges head-on.

Newcastle Upon Tyne, Gb

I ran the Operational Marketing Teams in the UK and Ireland, Germany, Austria and Switzerland delivering business for our flagship ERP and CRM applications across Europe. My key responsibilities included managing and running budgets in excess of £1.5 million and a cross-divisional team across the regions.Key responsibilities:• Lead a cross-border team of 5 to execute tactical marketing communications activities which deliver significant revenue growth for key strategic Sage products• Design, deliver and drive various marketing tactics including, social media, digital and content-driven marketing to deliver Qualified Sales Opportunities to our direct and indirect sales teams • Drive marketing budget planning process and manage subsequently allocated budgets• Locally deliver European strategy, campaigns and plans in local countries, co-ordinating activities with France, Spain, Portugal, DACH and UKI• Integrate and manage a 6-person telemarketing team• Member of both the UKI and DACH Management Teams driving regional decision-making

As Marketing Manager in the Small to Medium Business Division at Sage, my key responsibilities included: - Developing our Marketing Communication Strategy based on business short, medium and long term objectives- Managing a budget of up to £1 million- Driving over 1500 qualified, targeted leads into our sales team- Recruiting, managing, training and motivating a marketing team of 6 to deliver tactical marketing communications activities which drive revenue and share of voice - Developing a strategy for the Sage 200 Cloud launch- Selecting and managing external agencies- Leading and developing annual and quarterly channel marketing communication plans which supported the marketing strategy and ensured the revenue and profit targets were supported and achieved- Developing robust analysis on all marketing campaigns ensuring marketing spend was targeted in an efficient manner to support the marketing strategy & business objectives- Ensuring all marketing communications activities were in line with the brand messaging framework, Sage vision and guiding principles- Working collaboratively with all areas of sales, commercial marketing, customer service and central marketing teams

Bachelor Of Arts (Ba), Modern Languages (French And German)

Education record