• Designed and implemented comprehensive wayfinding, safety, and general signage systems for Tesla's offices and factories, enhancing navigation, safety, and aesthetics throughout the facilities.• Innovatively crafted a diverse range of collateral materials, such as posters, banners, logos, t-shirts and event-specific stickers, contributing to a consistent and captivating brand identity, while also promoting team building and corporate events.• Demonstrated strong project management skills by closely collaborating with stakeholders to identify project requirements, and efficiently coordinating with vendors to obtain competitive quotes. Successfully led projects from inception to completion, ensuring on-time and on-budget delivery of high-quality design solutions.

• Designed event signage, collateral, presentation slides, and graphics for prominent brands like Hulu and Southern Comfort at Gravel Experiential.• Developed logos for company conferences and events, providing distinct visual identities.• Executed package design projects to create visually appealing and impactful packaging solutions.• Successfully rebranded Gravel Experiential, encompassing logo design, business cards, presentation design, website development, and brand guidelines to ensure consistent and cohesive brand representation.

• Developed program logos for utilization in B2B marketing materials, ensuring cohesive brand representation.• Designed visually compelling PowerPoint slide presentation graphics and templates to enhance content delivery.• Created eye-catching graphics and layouts for newsletters, brochures, digital PDFs, and signage, ensuring effective communication of key messages.• Collaborated with cross-functional teams to gather requirements and deliver design solutions aligned with brand guidelines.

• Optimized team productivity and workflow by developing comprehensive ad and banner template roadmaps.• Amplified brand recognition through the creation of impactful print and digital advertisements, out-of-home (OOH) campaigns, captivating presentation layouts, and visually appealing packaging and branded merchandise for the company brand store.• Spearheaded the research, design, and sourcing of materials for experiential events and environmental spaces, ensuring seamless and immersive brand experiences.• Revitalized internal teams by crafting new brand identities that captured their unique essence and resonated with their target audience.• Expanded the brand asset library by designing graphics and layouts, providing a rich repertoire of visual resources for future projects and campaigns.

• Spearheaded and enhanced the workflow by creating and leading an expanded roadmap process, collaborating closely with clients to execute hero layouts that seamlessly adapt to diverse environments. Effectively communicated with global partners to ensure consistent understanding of the tool and creative intent, enabling them to deliver high-quality outputs.• Orchestrated the implementation of creative assets for both print and digital mediums, managing a high volume of mechanical files for US and global retailers and carriers. Demonstrated meticulous attention to detail, organization, and accuracy to consistently deliver top-quality work within tight timelines and high-pressure environments. Prepared files for release and conducted thorough proofing of printer files.• Successfully executed a wide range of projects, including localizing and styling mechanicals, constructing table signs, creating indoor and outdoor posters, developing large format graphic panels, producing price tickets, designing digital banners, and crafting product fixtures. Maintained a commitment to delivering superior quality work across all deliverables.

Collaborated onsite at Apple, contributing to the localization and production of various marketing materials (print & digital) for a global product launch.

Managed the production of print mechanicals, including file preparation for print, styling, creation of digital banners, and close collaboration with Apple's production design department to ensure design integrity.

• Collaborated with the team to update and maintain weekly menus, ensuring accurate and up-to-date information for customers.• Created booth and signage mockups to support marketing and promotional efforts, providing visual representations of brand identity and messaging.• Conducted market research to identify product trends and consumer preferences, contributing to strategic decision-making and product development initiatives.

• Developed unique patterns and artwork for a wide range of home goods, encompassing both soft and hard materials, to be distributed in global retail stores.• Conducted comprehensive color checks across multiple product categories to ensure consistency and quality in color application.• Maintained a proactive approach in staying ahead of the latest trends in color, fashion, patterns, design, and home products, enabling me to develop a profound understanding of market dynamics and customer preferences.

• Laid out and designed of marketing collateral and advertisements for notable restaurants like Applebee's, ensuring visually appealing and effective communication of brand messaging.• Managed the production process of print files, taking responsibility for editing photography and assets to achieve high-quality final outputs that aligned with brand standards and marketing objectives.

• Designed websites for renowned retailers including Shoe Carnival, incorporating modern and user-friendly interfaces to enhance the online shopping experience.• Performed production work to ensure the seamless implementation and functionality of website designs, working closely with development teams to optimize performance and maintain brand consistency for sites such as Build-A-Bear.

• Created visually appealing and engaging event emails for Sidley Austin, targeting the firm's global clientele, by designing and coding email templates that effectively conveyed event information and enhanced the firm's professional image.• Conceptualized and brought to life animated holiday cards for Sidley Austin, developing captivating storyboards and executing animations that spread joy and reflected the firm's brand identity during the festive season.• Implemented comprehensive event branding strategies for Sidley Austin, encompassing the creation of cohesive visual identities, including event look and feel, email invitations, event signage, flyers, postcards, name tags, as well as customized Microsoft Word and PowerPoint templates, ensuring consistent and professional branding across all event collateral.

• Revamped and streamlined learning materials for a children's chess education program, enhancing clarity and accessibility for young learners.• Developed visually appealing game logos that captured the essence of the program and engaged the target audience.

Returned to oversee the art direction of another successful production of The Popcorn Factory catalog.

• Collaborated with the retail design group to conceptualize and execute the Brooks activation campaign at tradeshows and marathons, contributing to the creation of compelling designs for signage at the booths and the innovative design of a mobile tour bus to enhance brand visibility and engage customers.• Developed mock-ups of Brooks running shoe signage for in-store point-of-sale (POS) displays, ensuring impactful and visually appealing representations of the brand in retail environments.• Played a key role in the design of Walmart gas stations, encompassing the selection of materials and finishes for both the interior and exterior of the building, interior design considerations, strategic signage placement, and overall aesthetic development to create cohesive and visually appealing gas station environments.

• Directed and oversaw photoshoots for The Popcorn Factory catalogs, ensuring high-quality imagery and capturing the brand's aesthetic.• Provided art direction for models and products, including lighting, camera angles, set design, prop selection, styling, and layout, resulting in visually compelling catalog visuals.• Managed a talented team of photographers, stylists, designers, production assistants, and copywriters to execute successful photoshoots.• Led client presentations, effectively communicating creative concepts and strategies.• Project managed the catalog process from inception to completion, ensuring timely delivery and adherence to quality standards.• Designed captivating catalog layouts and managed content to showcase products effectively.• Collaborated closely with photo retouchers and printers to ensure accurate and high-quality production of catalogs.

Supported the development of new business pitches and presentation decks.

• Developed and documented branding processes by creating brand profile books to establish brand guidelines for all Blue Plate brands.• Oversaw and mentored a team of designers, copywriters, and photographers, providing guidance on marketing tactics, print and digital media, and conducting interviews to hire new creative talent.• Collaborated with the sales team to design custom proposals, menus, and print and digital collateral, resulting in a 90% success rate in winning business, amounting to over $700k.• Managed social media channels, including Facebook, Instagram, and Pinterest, increasing Facebook followers threefold through engaging posts and designs.• Created and communicated Blue Plate's core values through digital communications, posters and gifts, ensuring consistent branding across the company.• Implemented a marketing project request form and process, improving communication and organization within the marketing department, including managing deadlines and assigning work to the creative team.• Refreshed the brand of Tesori, an Italian restaurant in downtown Chicago, by designing new menus, collateral, signage, and logo.• Developed ad campaign concepts for print, digital, and social media platforms.• Designed t-shirts for company-run/walk events, enhancing awareness and team spirit.• Implemented a file management and naming system to streamline organization and accessibility on the server.

• Developed and executed comprehensive marketing campaigns for Tesori restaurant and Blue Plate Catering, encompassing various elements such as print and banner ads, posters, direct mail, brochures, and e-mail blasts, resulting in increased sales and brand awareness.• Successfully managed multiple projects concurrently, overseeing the entire process from initial concept to final delivery, while meeting tight deadlines.• Produced visually appealing and informative recipe cards for Tesori and Blue Plate, designed to be distributed at events, enhancing customer engagement and promoting brand loyalty.• Conducted in-depth research on trending topics and created engaging social media posts for Blue Plate and Tesori, generating awareness and growing the online following.• Managed the bidding process for printing projects, collaborating closely with print vendors to ensure the timely and high-quality production of marketing collateral.

Designed visually compelling and informative infographics for integration into reports and social media platforms, effectively presenting complex data in an engaging and easily understandable manner.

Developed a collection of vibrant and playful patterns specifically tailored for children's Contigo water bottles, which were successfully distributed in major retail stores including Target and Walmart, leveraging market research to identify and incorporate trending design elements.

• Contributed to a dynamic summer campaign for Liftmaster, a prominent home security client, playing a key role in designing and laying out various components such as banner ads, website elements, landing pages, posters, packaging, print ads, and postcards.• Collaborated closely with a cross-functional team consisting of copywriters, account managers, art directors, and production artists to ensure the successful execution of the campaign.

Designed and meticulously laid out a comprehensive multi-page annual report.

• Conducted extensive research on current fashion trends and translated them into visually appealing graphics for protective cases on Apple products (iPhone, iPod, iPad, and iMac) to be distributed across various retail stores such as Apple, Target, Verizon, AT&T, and popular online retailers like Amazon.• Designed an exclusive iPhone case for an online retailer, resulting in a rapid sell-out within a day and demonstrating the design's strong appeal to customers.• Created stickers for packaging that adhered to Apple's strict design guidelines, resulting in significant cost savings by eliminating the need for new packaging for each product type.• Managed key client accounts, including Paul Frank, Warner Brothers, and Isaac Mizrahi, ensuring the design work aligned with brand guidelines, overseeing color correction when necessary, and maintaining well-organized files for seamless print production.• Successfully handled a high-volume workload, producing thousands of artworks printed on cases, showcasing exceptional organizational skills and meticulous attention to detail throughout the entire production process.

• Designed and produced comprehensive marketing collateral, including sell sheets, catalogs, and brochures, for the world's top dental instrument company, ensuring a visually compelling representation of their products and services.• Developed and executed engaging HTML e-mail campaigns on a monthly basis to promote dental webinar tutorials, successfully capturing the attention and participation of numerous dental hygienists nationwide.• Crafted visually captivating social media posts to amplify brand visibility and foster increased engagement across multiple platforms, effectively driving brand awareness and attracting a wider audience.• Created captivating graphics and conceptual designs for a highly attended dental conference in Australia and New Zealand, encompassing PowerPoint templates, posters, and flyers, enhancing the event experience and driving attendance through compelling visual communication.

• Provided art direction and managed a team of designers and developers, overseeing various projects including photoshoots and voiceover recordings to ensure high-quality deliverables.• Led the rebranding efforts for Universal, America's best-selling copy paper, by serving as the lead designer in revamping the logo, packaging design for the entire office supply line, and creating captivating marketing materials.• Produced and conducted market research for textile designs, specifically for high-quality garden gloves and accessories, for Magid Gloves, a leading manufacturer of protective safety equipment in the United States.• Storyboarded instructional flow and recorded on-screen web tutorials for renowned companies such as Castrol, BP, and United Stationers, contributing to the facilitation of their new websites.• Developed compelling marketing presentations showcased at conferences with over 3,000 attendees, targeting senior executives from United Stationers, a Fortune 500 company.• Designed innovative advertising and marketing campaigns, websites, and print advertisements while ensuring strict adherence to brand guidelines for prominent clients like Sharpie and BP.• Crafted distinctive brand identities and logos for independent office dealers across the nation on behalf of United Stationers, a wholesale office supply distributor with a net worth of $5 billion.• Updated and maintained marketing emails and newsletters, involving HTML/CSS editing and WordPress management, to cater to the North American market for companies including United Stationers and Castrol, the world's leading provider of motor oil.• Efficiently managed and organized files for print production, while overseeing the seamless coordination of print orders between clients and print vendors, ensuring timely and accurate project completion.

Crafted a distinctive logo and established comprehensive brand standards for a media management firm, ensuring a cohesive and impactful visual identity.

Developed and executed a comprehensive identity package for an acclaimed food blog, as recognized by 'Time Out Chicago', encompassing the creation of a visually appealing logo, business card design, and engaging web design.

• Updated the logo for CMSC (Construction Materials Support Center), ensuring a modern and professional representation of the brand.• Created visually appealing letterhead designs that aligned with CMSC's brand identity, enhancing the organization's professional image and correspondence.• Conceptualized innovative ideas and design concepts for the future website of CMSC, considering user experience, visual aesthetics, and functionality to ensure a compelling online presence for the organization.

• Provided consultation to academic staff, offering guidance and expertise on the effective utilization of computer software programs and equipment to enhance classroom efficiency and facilitate teaching.• Assisted faculty members in posting course materials on UW-Madison's online learning platform, ensuring seamless access for students and supporting a smooth learning experience.• Developed visually engaging PowerPoint presentations tailored for classroom instruction, incorporating effective design elements and multimedia elements to enhance the learning environment.• Produced high-quality, large format posters for client conferences, utilizing professional printing techniques to effectively communicate key messages and engage conference attendees.• Recorded, digitized, and edited video and audio content for research purposes, employing advanced techniques and tools to ensure high-quality and impactful research outcomes.• Designed captivating marketing and informational posters for the BNMC (Biology New Media Center), employing creative visuals and compelling messaging to effectively promote events and initiatives