I run an editorial services company, Typeset, which specialises in copywriting, proofreading, content marketing, and anything related to the written word. Based in Australia, the UK and the USA, our team has decades of experience in copywriting, content marketing, brand journalism, and traditional journalism across print, audio, and digital media. In 2020, we launched the State of Writing, a global survey to study writing effectiveness and how businesses can improve the return they're getting on their writing investment. I have a special focus on developing and implementing content marketing strategies. I write frequently on the topics of content marketing and have been published throughout the world. A regular speaker at conferences on topics related to writing effectiveness and content marketing, my presentations focus on practical advice for business. My background includes extensive experience in the IT field (20 years) across a broad spectrum of software development and software sales. I've lived and worked in corporate environments on 5 continents. I have managed large teams of people and projects distributed across multiple continents.Specialties: Developing content strategies and helping people become more effective writers. My company, Typeset, conducts original research focused on getting to the bottom of how to generate a return on your writing investment. I provide consulting services to business for their marketing efforts. I focus on building long-term business assets using original content and content marketing strategies. Writer, editor, journalist, blogger, podcaster, public speaker.