Sarah Cobabe Email & Phone Number

Lehi, Utah, United States

- Research, write, and edit articles for the FamilySearch blog that highlight services and product features- work independently and fully remote

- Developed and executed the ongoing marketing plans for E-Studios' clients- Wrote and edited blog posts for various clients across different industries- Managed and responded to customer service emails for E-Studios' clients- Created client content including: emails, copy for webpages, and Instagram reels

St George, Utah, United States

• Managed the vision and execution of marketing efforts for the Amy Mac Style brand• Established influencer marketing program resulting in new customers and sales• Developed the weekly Instagram Exclusive Releases to reach new customers• Conducted surveys and focus groups to refine marketing strategy and messaging• Worked independently and remotely with the St. George based team

- Created marketing plans for three separate FamilySearch initiatives, including new technological features found on the FamilySearch app- Collaborated with the engineering department to determine target audiences and messaging for the new features - Wrote design briefs for the email, social media, and blog teams with strategically crafted messaging- Presented marketing plans and results to head of the marketing department

Greater Salt Lake City Area

• Planned and executed 4 major book launch events to date alongside Marketing Manager• Establish and cultivate close relationships with influential bloggers to promote 60+ books• Collaborate directly with authors for marketing strategy and execution• Proofread and provide feedback on manuscripts as part of the editorial process• Direct and supervise marketing interns to manage workload and meet project deadlines • Coordinate with local print vendors to schedule the… Show more • Planned and executed 4 major book launch events to date alongside Marketing Manager• Establish and cultivate close relationships with influential bloggers to promote 60+ books• Collaborate directly with authors for marketing strategy and execution• Proofread and provide feedback on manuscripts as part of the editorial process• Direct and supervise marketing interns to manage workload and meet project deadlines • Coordinate with local print vendors to schedule the production of marketing materials • Research and order promotional materials for giveaways at national trade shows Show less

Greater Salt Lake City Area

• Develop marketing plans for individual books, 4-6 books quarterly• Create and schedule daily posts for Facebook, Twitter, and Instagram• Cross-promote books by collaborating within the company and partnering with outside organizations• Monitor social media platforms and respond promptly to questions or concerns from followers

• Assisted in devolving social media strategy for the national interfaith initiative, Faith Counts• Created, scheduled, and monitored posts on Facebook, Twitter, Google+, and Pinterest daily• Wrote 1-3 stories monthly for FaithCounts.com• Collaborated with Faith Counts team for video production.• Assisted in planning and executing events, informational tours, and meetings

Greater Salt Lake City Area

• Developed strategic lists of reporters for effective pitching, resulting in articles placed in major publications• Pitched stories to local newspaper and broadcast outlets, facilitate client interviews• Supported account executives in preparation for media dinners and trade shows• Monitored client media coverage, compile monthly reports

St. George, Utah

• Head writer for “Bank on Southern Utah” goodwill, value-promoting community outreach campaign • Wrote five compelling feature stories in AP Style celebrating community members, published in local magazine• Created social media plan to promote campaign, wrote posts, monitored feedback• Interviewed and assisted with on-set video and radio productions

Provo, Utah Area

• Developed regular content for website blog using WordPress regarding fashion trends, color themes, etc. • Conducted primary market research• Assisted in developing strategic PR/marketing campaign for new business opportunity

Manhattan, New York

• Represent the office and the Church by giving informational presentations and tours for interfaith and international guests• Plan international events (e.g. Women’s luncheon, Religious Communicators Committee luncheon, United Nations event)• Design materials for events with Adobe Creative Suite (e.g. invitations, name tags, welcome signs)• Represent the office at the United Nations and personally interact with diplomats and their spouses• Update and maintain office manual

Provo, Utah Area

• Developed strategic communications/marketing plan for first annual fund-raising event, raised $700• Wrote, pitched, and placed the fundraiser press release in several local news outlets, St. George News website, Dixie State University website, KCSG website• Drafted additional communications materials (speech, public service announcement, brochure, newsletter, website design)

Provo, Utah Area

• Edited and graded student papers in AP style• Met with individual students for mentoring• Worked closely with public relations professor

Provo, Utah Area

BYU Bradley Public Relations Agency• Managed the team for the nonprofit client, Holly and Bronco Mendenhall Foundation • Assisted in execution of two annual fundraisers, Cowboy Ball and Grid Iron Rumble • Collaborated with Deseret Book editor to compile the fundraising cookbook, Cougar Football Cookbook • Monitored and updated the foundation’s social media sites• Managed the team for the nonprofit client, Claremont Mormon Studies Program • Created new… Show more BYU Bradley Public Relations Agency• Managed the team for the nonprofit client, Holly and Bronco Mendenhall Foundation • Assisted in execution of two annual fundraisers, Cowboy Ball and Grid Iron Rumble • Collaborated with Deseret Book editor to compile the fundraising cookbook, Cougar Football Cookbook • Monitored and updated the foundation’s social media sites• Managed the team for the nonprofit client, Claremont Mormon Studies Program • Created new design ideas for the client’s website and donation page with Adobe Creative Suite • Researched donation websites of various nonprofit organizations for new design ideas Show less

Provo, Utah Area

• Wrote two articles weekly covering student awards and campus events• Published total of 15 stories between the print and online versions of The Universe• Awarded “Best Beat Reporter” on Campus beat

Springville, Utah

• Assisted planning of the museum’s largest annual fundraiser, Art Ball, raised $16,861• Wrote and pitched Art Ball press release, published in two major Utah publications, Deseret News and Salt Lake Tribune• Monitored and assisted different Art Ball committees (e.g. publicity, decorations, catering, entertainment, etc.)

Springville, Utah

• Placed three press releases in local media outlet, Springville Independent News• Drafted public service announcements, museum newsletter articles, and the museum’s Social Media Outline• Planned new museum events including College Night, Unbound: a book club for art lovers, and Crafternoon• Monitored and updated the museum’s social media sites