Sarah Crawforth Email & Phone Number

Bracknell, England, United Kingdom

As a Candidate Attraction Manager at Berkshire Healthcare, I'm passionate about driving diversity and excellence in talent acquisition. My role revolves around crafting and executing innovative marketing communication strategies to attract talent into the organisation.Key Responsibilities:- Team Leadership: I lead a dedicated team of Talent Acquisition Partners, guiding them in sourcing and recruiting for challenging positions- Candidate Attraction Strategy: I actively… Show more As a Candidate Attraction Manager at Berkshire Healthcare, I'm passionate about driving diversity and excellence in talent acquisition. My role revolves around crafting and executing innovative marketing communication strategies to attract talent into the organisation.Key Responsibilities:- Team Leadership: I lead a dedicated team of Talent Acquisition Partners, guiding them in sourcing and recruiting for challenging positions- Candidate Attraction Strategy: I actively contribute to the development and execution of our candidate attraction strategy to position Berkshire Healthcare as the employer of choice- Employer Branding: I am responsible for crafting and implementing effective employer branding, ensuring alignment with our trust's branding and tone of voice guidelines.- Recruitment Marketing: I develop captivating, targeted, and imaginative recruitment marketing campaigns and careers videos, grounded in insights- Project Management: I oversee the successful implementation of marketing communication projects, ensuring they are delivered both effectively and within budget.- Social Media: I lead the charge in creating and executing our social media strategy for recruitment, consistently measuring and refining our results. I support effective job opportunity promotion on various social media channels, selecting the most suitable platforms (LinkedIn, Twitter, Facebook, Instagram, TikTok), tailoring content, and creating eye-catching assets using Canva when necessary.- Website and Intranet Development: I take the lead in shaping our careers section on the website and intranet, closely monitoring analytics to optimise user engagement.- Recruitment communications and content creation: My role involves developing a diverse range of engaging content to deliver key messages and tailored to the platform and target audience, including social media, advertising, email campaigns, news articles, press releases and videos. Show less

Bracknell

In this role I was responsible for developing and implementing a marketing strategy to attract and recruit new foster carers to Bracknell Forest Council. To achieve targets, I project manage all elements of marketing and publicity for the fostering service, as well as track and contact fostering enquiries.This included the following: - Creation of an annual marketing plan to effectively target key audiences in line with the council's fostering recruitment strategy- Planning and… Show more In this role I was responsible for developing and implementing a marketing strategy to attract and recruit new foster carers to Bracknell Forest Council. To achieve targets, I project manage all elements of marketing and publicity for the fostering service, as well as track and contact fostering enquiries.This included the following: - Creation of an annual marketing plan to effectively target key audiences in line with the council's fostering recruitment strategy- Planning and booking all advertising both on and offline, including managing Google Adwords campaigns- Writing and distributing news releases, as well as co-ordination of media enquiries- Social media management and content creation- Events organisation- Working with designers on creative- Copywriting for all materials such as brochures and website content- Reporting on results- Budget management- Generating new ideas for maximum impact at low costIn addition, I dealt with new fostering enquiries through to application, including interviewing those interested. Show less

Woking

Enhance Media deliver specialist online recruitment marketing services, including advanced digital attraction strategy, social media, SEO, PPC, world leading recruitment research, analytics, training and website development. In my role as Senior Account Manager, I managed key client accounts including Boots, providing effective digital strategies that maximise ROI and co-ordinated the delivery of digital campaigns across all service areas. I was responsible for briefing a talented… Show more Enhance Media deliver specialist online recruitment marketing services, including advanced digital attraction strategy, social media, SEO, PPC, world leading recruitment research, analytics, training and website development. In my role as Senior Account Manager, I managed key client accounts including Boots, providing effective digital strategies that maximise ROI and co-ordinated the delivery of digital campaigns across all service areas. I was responsible for briefing a talented delivery team, adding imagination and insight into projects and providing expectional client communication, as well as identifying new opportunities. In addition, I was involved in client training for areas such as the effective use of LinkedIn for recruitment. Show less

Stoke D'Abernon

SERIOUS Marketing is a brand communications agency. In my role as Account Manager, I managed the brand communications and advertising for a portfolio of clients including Henley Business School, Birmingham Business School and Vanguard. I was responsible for managing a variety of different projects and attraction campaigns across all channels including web projects, brand positioning and concept creation, as well as internal communication, brochure and other design projects. I also project… Show more SERIOUS Marketing is a brand communications agency. In my role as Account Manager, I managed the brand communications and advertising for a portfolio of clients including Henley Business School, Birmingham Business School and Vanguard. I was responsible for managing a variety of different projects and attraction campaigns across all channels including web projects, brand positioning and concept creation, as well as internal communication, brochure and other design projects. I also project managed the creation of an innovative online Virtual Tour, managing all aspects from concept to the final product including plans for post launch promotion. Show less

London, United Kingdom

Formed in April 2013 through the amalgamation of the agencies MKH, Artavia and Conrad, Accord is one of the UK’s leading direct response advertising agencies. A full service agency, Accord provide extensive creative, media and digital services.Working within the recruitment division, I was responsible for providing key clients with strategic advertising expertise whilst developing client accounts. My role involved building strong working relationships with both clients and the media, as… Show more Formed in April 2013 through the amalgamation of the agencies MKH, Artavia and Conrad, Accord is one of the UK’s leading direct response advertising agencies. A full service agency, Accord provide extensive creative, media and digital services.Working within the recruitment division, I was responsible for providing key clients with strategic advertising expertise whilst developing client accounts. My role involved building strong working relationships with both clients and the media, as well as keeping abreast of developments in the recruitment sector and employer marketing solutions. I provided clients with intergrated candidate attraction solutions. Show less

London, United Kingdom

MKH specialised in recruitment advertising and communications. Within this role I directly managed a portfolio of the agency's largest clients as well as lead and managed a team to exceed budgets. I also supported new business with tenders and pitches.

Chertsey, Surrey

Within this role, I successfully managed a large number of client accounts from a variety of sectors. Responsibilities included: media research, media buying and negotiation, taking creative briefs and co-ordinating creative and artwork, proof-reading and copywriting.

West Byfleet, Surrey

After starting as a graduate trainee for this independent recruitment advertising agency, I progressed to Account Executive where I supported on a number of the agency's accounts. Responsibilities included typesetting advertisements.

Dipolma Level 3, Cmi Management And Leadership, Distinction

I completed an apprenticeship with the Chartered Institute of Management in the Principles of Management & Leadership. Subjects included.

Ba (Hons) Communication, Communication, General, 2:1

A broad, multi-disciplinary study of communication through various channels, focusing on the areas of Advertising, Marketing, Public.

Education record

Education record