Sarah Matsumoto Email & Phone Number

Minneapolis, Minnesota, United States

• Drive external brand awareness of our employer partnerships that may allow Strayer and Capella University prospects to go back to school for little to no out-of-pocket tuition costs thanks to corporate tuition.
• Supporting a large data clean up initiative that includes multiple systems (Salesforce, Eloqua, etc.) and will result in better personalization throughout the prospect journey from inquiry to application to enrollment.
• Optimize 900+ partner websites to increase engagement and conversion to lead or application.
• Manage the marketing budget for all employee activation activities, including paid media and third-party benefits providers.

Greater Minneapolis-St. Paul Area

• Hire and onboard team members, plus ongoing support of their work and professional development.
• Lead the strategy development and creative execution of paid Facebook and LinkedIn campaigns, targeting corporate and healthcare partner employees.
• Developed marketing strategies and materials in collaboration with the sales team to support our largest, most strategic partners.

Greater Minneapolis-St. Paul Area

• Identified key marketing opportunities within employer partner accounts and built comprehensive B2B/2C marketing plans.
• Partnered with sales, marketing, operations and creative to plan a wide range of marketing campaigns from large integrated projects to small more focused projects. Campaigns included collateral, email, direct mail.
• Lead and executed B2B2C marketing campaigns to engage employers and their employees to drive lead generation.
• Defined measurements of success for each campaign, monitored campaign activity, and communicated findings to internal stakeholders and leadership.
• Built student testimonials, referral, ambassador, and welcome/nurture initiatives in collaboration with B2C marketing to drive results within partner organizations.

Greater Minneapolis-St. Paul Area

I have been an active member of the Minnesota chapter of the International Association of Business Communicators for more than seven years. I started as an email and social media volunteer and have held board-level positions in communications and event planning for the past five years. I am currently serving as President of the Minnesota chapter.Vice.

Greater Minneapolis-St. Paul Area

Lead monthly board meetings during which important, strategic decisions are made about the direction of the chapter.Maintain and motivate a group of volunteer board members.

Greater Minneapolis-St. Paul Area

Develop content marketing strategies based on Patterson’s business objectives that draw customers through their journey from interest through conversion and advocacy.Gather key business and user insights and apply strategic planning skills to create a long-term vision for content.Make strategic recommendations on how to use content across multiple channels.

Greater Minneapolis-St. Paul Area

Lead creative development of high-quality, cost effective deliverables. Responsible for ensuring creative continuity across all channels and alignment with original strategy.Develop marketing process for campaign management including planning, strategy, media, development, measurement and evaluation.

Greater Minneapolis-St. Paul Area

Manage a variety of projects for key accounts including new website design and development, healthcare service line campaigns and monthly email newsletters, while also owning the client relationship, managing expectations and negotiating positive outcomes to ensure long-term business success.Participate in high-level strategic conversations regarding the.

Greater Minneapolis-St. Paul Area

Media Relations: Plan and implement national and local media relations strategies for clients in lifestyle, fashion, fitness, outdoors and bicycling categories.Writing Skills: Write, edit and distribute news releases, media alerts and pitches to appropriate media contacts.Building Relationships: Build and maintain relationships with online influencers and.

Bloomington, Minnesota

Gained experience working with teams on a variety of local, national and global client projects.Monitored traditional and social media and created daily client reports using Cision, Radian 6 and Google.Completed in depth research for new business proposals.Executed strategic media relations plans for a national client account in multiple media markets.

Conduct research for clients and new business prospects using Social Radar, Lexis Nexis and moreUse Cision Point to create media lists, organize upcoming editorial coverage and monitoring media coverage for the agency’s clientsBrainstorm media relations opportunities for Beehive, develop an action plan and pitch stories to local media outlets

Write and edit news releases, articles for the intranet and articles for the biweekly and quarterly employee newslettersComplete and implement communication plans in collaboration with employees in Houston, TexasWrote scripts for short television segments, as well as for internal communications videos

Developed online promotional website content and coordinated new social media tactics which helped us gain over 1,500 facebook fans and hundreds of twitter followersCoordinate media trade and media relations for the organization with new businesses around the Twin Cities area Planning the first Minnesota Daily 5K to benefit Multiple Sclerosis

Major Events Chair:Successfully planned and implemented summer activities on campus, as well as programming during the beginning of the fall such as Campus Arts Festival, Funk at the Fred, films and noon concertsNegotiated contracts, developed budgets, communicated production needs, and supervised marketing and promotional strategies for on-campus.

Ba Communication Studies, Communication, Strategic Communication, Youth Studies

Mba

Mini Masters Of Marketing Management, Marketing