Sarah Matsumoto Email & Phone Number

Minneapolis, Minnesota, United States

• Drive external brand awareness of our employer partnerships that may allow Strayer and Capella University prospects to go back to school for little to no out-of-pocket tuition costs thanks to corporate tuition assistance, including partnering with B2C marketing to infuse employer messaging in nurture streams, the development of an employer search tool, and paid media targeting employees of our partners.• Supporting a large data clean up initiative that includes multiple systems (Salesforce, Eloqua, etc.) and will result in better personalization throughout the prospect journey from inquiry to application to enrollment.• Optimize 900+ partner websites to increase engagement and conversion to lead or application.• Manage the marketing budget for all employee activation activities, including paid media and third-party benefits providers.

Greater Minneapolis-St. Paul Area

• Hire and onboard team members, plus ongoing support of their work and professional development.• Lead the strategy development and creative execution of paid Facebook and LinkedIn campaigns, targeting corporate and healthcare partner employees.• Developed marketing strategies and materials in collaboration with the sales team to support our largest, most strategic partners.

Greater Minneapolis-St. Paul Area

• Identified key marketing opportunities within employer partner accounts and built comprehensive B2B/2C marketing plans.• Partnered with sales, marketing, operations and creative to plan a wide range of marketing campaigns from large integrated projects to small more focused projects. Campaigns included collateral, email, direct mail, social media, digital assets, event participation, and more.• Lead and executed B2B2C marketing campaigns to engage employers and their employees to drive lead generation.• Defined measurements of success for each campaign, monitored campaign activity, and communicated findings to internal stakeholders and leadership.• Built student testimonials, referral, ambassador, and welcome/nurture initiatives in collaboration with B2C marketing to drive results within partner organizations.

Greater Minneapolis-St. Paul Area

I have been an active member of the Minnesota chapter of the International Association of Business Communicators for more than seven years. I started as an email and social media volunteer and have held board-level positions in communications and event planning for the past five years. I am currently serving as President of the Minnesota chapter.Vice President of EventsPlanned and executed monthly networking, professional development, mentoring and student events for members and other communicators in the Twin Cities.VP of CommunicationsSupported and promoted 20 IABC Minnesota events a year with email marketing, social media and web development (WordPress).Used MailChimp to create two regularly scheduled emails a month about upcoming events, news from our IABC Minnesota President, blog posts and social media highlights.Managed Facebook, LinkedIn and Twitter with updates that kept members informed about industry news, IABC Minnesota events and IABC updates.

Greater Minneapolis-St. Paul Area

Lead monthly board meetings during which important, strategic decisions are made about the direction of the chapter.Maintain and motivate a group of volunteer board members.

Greater Minneapolis-St. Paul Area

Develop content marketing strategies based on Patterson’s business objectives that draw customers through their journey from interest through conversion and advocacy.Gather key business and user insights and apply strategic planning skills to create a long-term vision for content.Make strategic recommendations on how to use content across multiple channels.

Greater Minneapolis-St. Paul Area

Lead creative development of high-quality, cost effective deliverables. Responsible for ensuring creative continuity across all channels and alignment with original strategy.Develop marketing process for campaign management including planning, strategy, media, development, measurement and evaluation.

Greater Minneapolis-St. Paul Area

Manage a variety of projects for key accounts including new website design and development, healthcare service line campaigns and monthly email newsletters, while also owning the client relationship, managing expectations and negotiating positive outcomes to ensure long-term business success.Participate in high-level strategic conversations regarding the competitive landscape, new technology, emerging trends and where the client needs to focus to grow their bottom line.Implement and execute marketing plans based on strategic recommendations and budget estimates.Lead status meetings with clients and internal teams that include designers, developers, writer and strategists to ensure alignment across teams and confirm there are clear next steps for all involved.Build trust and strengthen relationships with clients in order to guarantee their success and gain more business for the company.Write custom content related to financial and health topics adhering to AP style and industry standards.

Greater Minneapolis-St. Paul Area

Media Relations: Plan and implement national and local media relations strategies for clients in lifestyle, fashion, fitness, outdoors and bicycling categories.Writing Skills: Write, edit and distribute news releases, media alerts and pitches to appropriate media contacts.Building Relationships: Build and maintain relationships with online influencers and thought leaders as well as editors and reporters at priority media outlets. Social Media: Create and execute social media editorial content calendars; monitor social media channels to ensure engagement with key influencers; build a following on new social media channels such as Pinterest, Instagram, Path and more.Leadership: Recruit, interview and assist in selecting employees that fit the ghost communications culture and have the skills necessary to succeed at the company. Also mentor and supervise student interns, ensuring they have a positive experience and learn skills that will help them grow as PR professionals.

Bloomington, Minnesota

Gained experience working with teams on a variety of local, national and global client projects.Monitored traditional and social media and created daily client reports using Cision, Radian 6 and Google.Completed in depth research for new business proposals.Executed strategic media relations plans for a national client account in multiple media markets around the country.

Conduct research for clients and new business prospects using Social Radar, Lexis Nexis and moreUse Cision Point to create media lists, organize upcoming editorial coverage and monitoring media coverage for the agency’s clientsBrainstorm media relations opportunities for Beehive, develop an action plan and pitch stories to local media outlets

Write and edit news releases, articles for the intranet and articles for the biweekly and quarterly employee newslettersComplete and implement communication plans in collaboration with employees in Houston, TexasWrote scripts for short television segments, as well as for internal communications videos

Developed online promotional website content and coordinated new social media tactics which helped us gain over 1,500 facebook fans and hundreds of twitter followersCoordinate media trade and media relations for the organization with new businesses around the Twin Cities area Planning the first Minnesota Daily 5K to benefit Multiple Sclerosis

Major Events Chair:Successfully planned and implemented summer activities on campus, as well as programming during the beginning of the fall such as Campus Arts Festival, Funk at the Fred, films and noon concertsNegotiated contracts, developed budgets, communicated production needs, and supervised marketing and promotional strategies for on-campus eventsPerfected public relations and crisis management skills when events did not go as planned because of unforeseen problemsCreated and encouraged a large group of volunteers to be creative and productive while helping with the planning and implementation of large events on campus President:Oversee and attend events being programmed on campus by the Programming Board committee chairs who are in charge of planning events around campus, including concerts, movie screenings, late night planning, gallery exhibits, etc.Provide training and support to the members of the Programming Board by planning Monday meetings, spring and fall retreats and group bonding experiences

Ba Communication Studies, Communication, Strategic Communication, Youth Studies

Mba

Mini Masters Of Marketing Management, Marketing