Sarah Richard Email & Phone Number

Houston, Texas, United States

Rosenberg, Tx

Oversaw development of a new website, including the creation and maintenance of an integrated solution to automate lead flow into CRM. Develop strategies & manage campaigns for comprehensive PPC campaigns for Facebook, Google Ads, and Google Local Services ads to drive lead generation. Create and optimize SEO best practices for the brand and brand subsidiaries. Create and curate content for social channels as well as serve as the point of contact for customer service emails.

Katy, Texas

Work closely with partners/clients to develop and provide specialized strategies across all digital channels based on the client (or partner’s clients) specific goals and KPIs. Provide white labeled communication to agency partners’ clients to provide a unified client experience. Manage daily operations of social campaigns, organic strategy, and paid search campaigns. Analyze client results to suggest improvements to overall performance and assist clients in developing ongoing strategies for long-term success.

Orlando, Florida Area

Manage media buys for multiple clients in a variety of industries. Strategize and oversee campaigns from inception to finish across platforms, including LinkedIn, Facebook, Twitter, Adwords, and programmatic. Monitor campaign performance and optimize as needed to maintain performance and accomplish KPIs as well as oversee junior analyst implementation of strategy. Clearly & concisely report on campaign successes and optimizations.

Orlando, Florida Area

Book and arrange media buys for major education partners. Responsible for developing and optimizing programmatic based display initiatives using a DSP. Additionally create ad tags utilizing Doubleclick (DCM, formerly DFA) and use Doubleclick data to report on success of all partner initiatives as well as maintaining floodlight tags on partner pages. Coordinate with the brand to provide insights on ad initiatives successes and failures.

Develop and maintain search engine marketing campaigns for multiple clients of varying size and market. Identify and utilize optimum keywords within PPC campaigns to achieve client objectives. Review performance of existing search engine marketing campaigns and make adjustments as needed to ensure optimal performance of all client campaigns. Discussed results with clients on a weekly or biweekly basis as needed in order to provide utmost transparency and client satisfaction.

Orlando, Florida Area

Increased the return on investment of pay-per-click programs including Google Adwords and Bing by adding/removing keywords, testing ad copy and optimizing landing page environments through careful observation of results. Monitored campaigns daily utilizing both online tools and Excel to ensure maximization of profitability. Increased paid search program coverage and competitive advantage by performing keyword analysis to determine which keywords customers are using in search engines that are relevant and profitable in relation to the RoomStays.com hotel inventory. Utilized findings from analysis in paid search advertising to optimize campaign performance. Additionally, managed email marketing campaigns to generate revenue from existing customers.

Winter Park, Fl

Serve as the Search Marketing expert staying on top of the latest SEO best practices, digital marketing trends and search engine updates.Recommend and advocate new digital marketing strategies, search marketing improvements and digital marketing ideas for maximizing search engine presence and return-on-investment for our clientsMaintain search engine submissions and optimizing copy, meta tags, page titles, meta descriptions and overall site architecture in order to best improve page rank for our digital marketing clients.Develop SEO and social media content and copy that maximizes opportunities for search engine indexing, ranking, click-through and conversionEnsure the implementation of search marketing best practices around keywords, H1 tags, website content and navigation to meet traffic objectives and key organic search positions

Winter Park, Fl

Performed site audits utilizing various search marketing and digital marketing software in order to develop technical recommendations and improve page rank. Worked closely as part of a team to develop and implement paid search campaigns. Utilized an assortment of paid search media platforms including Google Adwords. Partnered with multiple brands in order to ensure brand satisfaction as well as develop a coherent list of search marketing goals.

Developed and maintained favorable relationships with new and existing clients in order to increase revenue. Ensured that organizational goods or services consistently met client needs. Was responsible for providing sales quotations as well as sustaining and renewing client contracts.

Developed and maintained favorable relationships with new and existing clients in order to increase revenue. Ensured that organizational goods or services consistently met client needs. Was responsible for sustaining and renewing client contracts. Reported on sales activities and created sales quotations for customers. Exercised hiring authority and trained new hires.

Orlando, Florida Area

Worked with the Pay Per Click Manager and the CEO to develop digital marketing strategies, keywords, and relevant paid media copy to display for an assortment of clients. Utilized Google adwords, Yahoo Search Marketing, and Expedia paid media ads to generate revenue and conversions based on ads. Also provided reporting on Search Marketing and Pay Per Click Campaigns which were used for digital marketing strategy.

Bachelors Of Arts, Economics

Activities and Societies: Investment Club, Student Advisory Board for Economics, Ultimate Frisbee Team, Ballroom Dance Team, Residence.

Economics

Completed a study abroad in Lancaster England through Rollins College. Participated in a multitude of events and gained world experience.

Education record