Sarah Do Email & Phone Number

Toronto, Ontario, Canada

138 Hai Ba Trung, Dist. 1, Hcmc

1. STRATEGIC PLANNING:• Develop campaign brief with structural data articulation.• Develop systematical Pre-KPI to align between Brand KPIs (Share, Brand Attributes) vs. Finance KPIs (ROI, Cost/Brand KPI gained) to achieve healthy P&L.• Manage A&M budget effectively. 2. IMC: • Lead IMC (KV, PR, Digital, Facebook, Sampling, POSM, Music Video, Activation) with cross-functions (Supply Chain, Procurement, Legal, R&D, Planning) & agencies (Creative, Digital, Media), ensure integration in each touch-point.• Explore user-generated content & media tie-up opportunity to deliver new-ness and earned media. 3. PUSH ACTIVITIES: • Work with Sales/ Trade in Trade scheme, Route Sampling, GTM, Sales Rally across TT (ON/OFF PREMISE), MT, KA to achieve forecast & penetration. • Ensure daily inventories via S&OP coordination and on-time POSM execution. • Prioritize investment in hot spot zone to maintain Sales motivation for newly-established brand.4. INNOVATION: • Work in Yogurt development in Product concept, Demand Space, Consumer Immersion, Concept Test, Brand Triangle, Packaging, Commercial development. 5. CELEB MANAGEMENT: • Establish healthy relationship with Celebs & KOLs to gain brand exposure via fruitful benefit exchange (Product Placement, Celeb Endorsement...)

Redsun Iti Corporation

- Fully be responsible for planning, developing and carrying out marketing campaigns for “King BBQ Buffet” brand by compiling communication plan, creative brief, media brief…- Coordinate and manage agencies, suppliers, media and internal resources to develop ATL and BTL activities to execute promotions & marketing campaigns.- Brand sales analysis and follow up for strategy implementation.- Make evaluation for the implementation of all executed programs.- Make plan for trade promotion, advertising and PR’s budget.- Communicate & coordinate brand and trade marketing activities with restaurant managers and other relevant departments.- Keep up to date with market trends and new developments utilizing information for business improvement.

Level 4, Pax Sky Building, Nguyen Dinh Chieu Str., Ward 6, District 3, Hochimin

- Manage the sources and delivering point of sales material (POSM), product sample, promotion gift...- Build monthly promotion and marketing plan.- Operate company's website and Facebook- Give preliminary idea for products every month.- Cooperate with Operation department to carry out in-store event & promotion program.- Other tasks relating to marketing or operating.

16Bis Nguyen Dinh Chieu St., Da Kao Wrd., Dist. 1, Ho Chi Minh City.

- Intern in training department- Develop brand demo training manuals based on client project- Recruiting PGs- Conduct demo trainings, rehearsals and demo tests for PGs and Store SUPs by projects in the HCMC and southern areas- Prepare the training document for special demonstration program- Monitor performance quality of PGs and SUPs by field checking to improve the quality of training

- Using survey and questionnaires to interview people invidually.- Improving communication and persuading skills, especially by telephone.- Improving internet searching skill.

- Using survey and questionnaires to interview people invidually or in groups.- Improving communication and persuading skills.

Diploma, Culinary Nutrtion Management

Bachelor Of Business Administration (Bba), International Business Administration

Education record