Sarah Walter Email & Phone Number

Colorado Springs, Colorado, United States

Develop digital product and brand content that supports SRAM MTB riders in their post-purchase journeys, resulting in increased affinity and loyalty.

Bringing the RockShox brand to life through strategic branded content and communication efforts, specifically focusing on technical and product communication strategy, content development, and storytelling.- Develop, track, and implement content creation in support of the yearly product and brand promotion plan. - Plan and execute on brand related content asset gathering activities such as photo, and video shoots in exotic locations. - Identify and evaluate content development opportunities for the RockShox brand, industry partners, athletes, events, etc. - Partner with in-house creative team, product team and engineering team to catalogue and purpose all content assets for the brand. - Collaborate with engineering development teams to understand new products and technologies, identify important messaging, and work with copywriter to develop consumer-facing product copy. Managed copy projects such as sell sheets, press releases, training documents, etc. from start to finish.- Craft unique, compelling technical storytelling that aligns to overall brand guidelines to be deployed across all communication outlets. - Demonstrate an in-depth knowledge of SRAM products, including current and previous product lines. - Work with Brand Manager and outside agencies as needed to implement digital/ print/physical advertising campaigns and ad buys. - Collaborate cross functionally for internal and external communication needs and to ensure alignment of efforts across all SRAM brands and product categories.

Colorado Springs, Co

Create technical collateral materials and documentation for SRAM, RockShox, Truvativ, Zipp, and Quarq products, with a primary focus on documentation for technical and non-technical audiences such as dealers and consumers.• Create and manage entire eTap AXS technical documentation project from start to finish for 28 documents• Project coordinator for original eTap technical documentation project; oversaw and worked with a team of peers to coordinate creation of related eTap product manuals in addition to creating the complete Systems installation manual• Design and create the layout, text, and images for user manuals, service manuals, and other collateral materials. • Conduct principal photography, editing, and post-production rendering for videos, including performing or coordinating voice-over talent and other audio elements.• Prepare electronic files for release, print, and web use. Work with Purchasing for print readiness and FPI approval.• Partner with Product Managers, Team Leaders, and Engineers to understand and create collateral material content, and revise these materials from start to finish. Incorporate branding elements developed by Marketing into final output.• Coordinate the use of translations through direct communication with vendors to receive quotes, approve files, and process translation purchase orders.• Benchmark competitor and non-bicycle industry technical collateral.

Colorado Springs

Chair - Board of DirectorsRace Team ChairEvents CommitteeDesigner - Team kits and member t-shirtsPreviously:Vice Chair - Board of DirectorsRace team Co-ChairEvent Co-Chair

Colorado Springs, Colorado Area

• Effectively oversaw population of 200+ non-traditional students and graduates through their academic lifespan to ensure high levels of successful placement outcomes • Built successful relationships with potential graduates and coached them through all phases of the career search including rapport-building, resume creation, interview preparation, and job search tactics• Motivated students to continue to improve skills for employability after graduation• Ensured data was entered accurately and completely into the company-designated electronic recording keeping system and maintained confidential client & referral records

Indianapolis, In

• Planned and managed all in-house logistics for both public and private job fairs; some bringing in more than 70 employers and 800 attendees• Coordinated seminars and workshops related to career development, employment strategies and techniques• Provided communication to students and employers regarding employment activities and opportunities• Implemented new strategies to improve organization and completion of necessary documents for department success• Updated and maintained the Career Services database, documentation, reports and student records in accordance with company policies and accreditation requirements

• Established processes to increase efficiency in purchasing and receiving, employee hours and transfers between shops • Managed front-office operations including customer interactions, monetary transactions and general business

Denver, Co

• Provided administrative support by completing tasks including, but not limited to: drafting correspondence, maintaining files, taking meeting notes and preparing reports • Maintained contacts and calendar for CEO, schedule recurring and special meetings, organize travel arrangements, coordinate preparation and distribution of required materials for meetings• Contributed analysis and feedback on special projects as assigned by CEO

Fort Collins, Co

• Developed press releases printed in local daily newspaper pertaining to major club events• Authored both member and employee newsletters that were mailed, email blasted, and distributed to 1,000+ members• Designed marketing collateral for events, brochures, and classes utilizing Adobe Photoshop, InDesign & Illustrator• Updated website with new photos and content via Dreamweaver, and assisted with events and programs around club

Fort Collins, Co

• Implemented a public relations campaign to increase attendance• Wrote articles pertaining to membership events and programs• Composed mailings to send out to members• Formatted fliers to increase and enhance membership• Coordinated events with businesses

Ba In Journalism And Technical Communication, Public Relations, Minor In Business

Education record