Sarah Eder is principal of Primavera Group, a strategy and communications company with expertise in high-technology and business communications. Sarah and the team craft brand-building, integrated communications solutions that combine research, strategy and engaging ideas to align with and maximize clients' business goals. If you have a short or long-term business objective, Primavera Group's senior communicators will create a custom communications strategy and employ the tools to help you achieve it. Sarah has more than 15 years in high-profile corporate communications assignments and clients consistently seek her expertise for day-to-day business communications strategy as well as major events management including mergers, acquisitions, work place crises and industry-defining issues.Sarah's intellectual curiosity, ability to quickly assimilate complex information, and smart counsel consistently deliver her clients the results they're after. Specialties: -Marketing communications strategy-Executive / senior management counsel -Instinct for external/internal optics-Start up and turnaround strategy-Crisis planning and communications-Research, data-driven message platforms-Thought leadership strategy and channel execution-Articulate writer and communicator with innate ability to navigate nuanced environments and circumstances