Sarah Renner Email & Phone Number

Bethesda, Maryland, US

Bethesda, Maryland, US

• Manages successful delivery of projects across multiple solutions:
• Audience-First Marketing
• Agile Marketing Analytics
• Multi-Channel Marketing Activation
• Marketing Effectiveness Measurement

Bethesda, Maryland, US

Mclean, VA, US

Managed marketing program development and analytics for multiple financial services brands within Folio Financial.

Mclean, VA, US

• Increased leads generated from the relaunched Institutional website by more than 300% in first 4 months.
• Helped engage and convert 43% of acquired customers into users of a new platform, including 69% of high-value account holders.
• Relaunched search engine marketing efforts and generated positive ROI in first 2 years, with an additional 10 opportunities in the pipeline.
• Hubspot Super Admin, managing multiple domains, social media accounts, blogs, and websites.
• Managed Hubspot-Salesforce integration and ensured leads were passed efficiently to Sales team.
• Built Salesforce reports and dashboards for sales, marketing, and executive team use.

• Chalkable, an education technology company, was acquired by PowerSchool in Fall 2016.
• Developed strategy and copy for marketing and content campaigns to generate sales leads.
• Brainstormed and implemented product usage campaigns for multiple audiences.
• Analyzed marketing data and reviewed trends to inform lead generation and product usage recommendations.
• Optimized Salesforce and Hubspot for maximum effectiveness.
• Managed contact database and developed best practices for Salesforce and Hubspot maintenance.

Washington, DC, US

• Achievements:
• Decreased spend by 16% and increased year-over-year registrations for a client's conference.
• Recruited high-target prospects to rejoin an association, resulting in $240,000 in revenue and the highest conversion rate the association had achieved to date.
• Increase year-over-year new joins by 53% in one month.

Washington, DC, US

• Developed and implemented strategic marketing and communications plans based on client objectives, audiences and budgets.
• Created or refined client brand positioning, and managed brand standards and style guides.
• Wrote messaging for integrated multi-channel campaigns that increase brand awareness, generate leads and generate sales.
• Managed client relationships and created reports, tools and processes to bring greater efficiency and effectiveness while exceeding client expectations.
• Partnered with research staff to shape objectives and synthesize findings into actionable tactics.
• Implemented campaigns by utilizing client marketing tools, such as marketing automation software (Eloqua, Pardot, Marketo, Real Magnet), survey instruments, and web analytics and social media platforms.

Washington, DC, US

Washington, DC, US

• Developed strategic, integrated marketing campaigns for college and university branding promotion, and business-to-business and subscriber initiatives.
• Used marketing automation (Eloqua) and a CRM (Salesforce) to move prospects through the sales funnel.
• Wrote and deployed promotional, multi-channel branding campaigns to colleges and universities.
• Determined campaign strategy, selected targets and channels, created schedule, wrote collateral and oversaw creative development for campaigns.
• Worked with internal clients to fulfill promotional and sales support needs.
• Proofed all printed and online materials for the marketing department.

Boston, MA, US

• Proofed and project managed the Amtrak America travel brochure.
• Routed projects, updated schedules and managed deadlines for all client projects.
• Mediated conflicts and timeline issues between the account management and creative teams.
• Proofed and edited projects in accordance with established style guides, policies and procedures.

Boston, MA, US

• Proofed and edited all print, outdoor, TV, radio and web advertisements, which resulted in 41 ADDY awards for the agency in 2009.
• Updated and distributed a style guide for each client. Ensured all materials followed the client-approved style.
• Proofed requests for information, compensation schedules, requests for proposal, PowerPoint presentations and all other new business initiatives.
• Supported project management, routed projects, kept the team on schedule and coordinated deadlines with publications.
• Served on the DC Ad Club’s 2009 ADDYs award show committee, soliciting sponsorships and planning the event, which is the largest advertising competition celebrating creative excellence.

Washington, DC, US

• Proofed and edited press releases, research publications, statistical tables, white papers, graphics and three membership newsletters, ensuring ICI style throughout.
• Worked within the content management system to update pages and upload press releases to the website.
• Pulled Web statistics monthly and compiled reports for internal stakeholders.
• Wrote press releases, brochure updates and newsletters.

Cincinnati, Ohio, US

• Read copy, wrote headlines and captions, and trimmed stories to fit layout.
• Made AP style edits and coded copy to Enquirer style for the Tempo (Life) section.

Mclean, VA, US

• Researched and wrote data snapshots for front page of paper.
• Fact checked articles, provided research support for reporters.