Marketing Manager
Overall responsibility for the firm's brand, strategic communications and marketing delivery - developing an expert team and resource to provide high quality core marketing across PR, brand, creative, events, online and offline.- Brand – strategy, visuals, content and user experience- External communications – E-campaigns, direct mail, campaigns & content - PR – local, regional and national content and coverage-- Multimedia – Film and video, photography & image bank, audio & footage- Digital Marketing – Website, Social Media, content and outreach- Events – internal & external events, conferences & training, content & profile opportunities- Marketing Collateral - Branded materials, content, creative & marketing literature- Campaigns – firm wide, sector led, multi-channel campaigns- Customer journey – full channel & campaign mix for user experience & lead gen- Client Experience – testimonials, case studies, communications, events and online- People – Training, best practice, innovation, events, induction & brand ambassadors These are all underpinned by business insights generated from: Performance Reporting Return On Investment Planning & Budgets