Studying company profile and operations to understand its marketing needsConducting marketing research to identify industry trends and commercial opportunitiesDeveloping and implementing a marketing strategy according to objectives and budgetPrepare detailed proposals and marketing plansAdvise on branding, positioning, communications and other marketing issuesGive direction to marketing efforts with the most effective methods and toolsLiaise with marketing department and external vendorsMonitor marketing projects and analyze resultsWrite reports with suggestions for improvements and new ideas

Markets products by developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; preparing reports.Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition.