Sarah Gleeson Email & Phone Number

Auckland, New Zealand

Responsible for the Prepay P&L, managing the product roadmap for Prepay and Warehouse Mobile.

Auckland, New Zealand

Creating product propositions that align with our Product Strategy, so that we can hit hefty revenue targets. Working with finance and SLT stakeholders to get sign off on strategy and projections, before taking props to our Go To Market and Technology teams for delivery.Given the competitive market of Telecommunications, we are always looking at what more we can do to improve our CX and customer offering. Key products include Data Clock, Trade In and Warehouse Mobile.

Auckland, New Zealand

Delivering on the CVM Strategy for Consumer Mobile and Retention at 2degrees. Projects included NPI activity, cross-sell, upsell, and churn mitigation.

London, United Kingdom

Intuit is a Fortune Future 50 FinTech company whose brands include QuickBooks, TurboTax and Mint.As a Customer Marketing Manager specialising in Retention for QuickBooks Small Business, my role is to report on attrition & 90 day retention for the QuickBooks UK SMB and SE base.-Testing & implementing the QuickBooks FTU/onboarding series. -Optimising and split testing the in-product cancellation flow including introducing objection messaging & surveys.- Managing product migrations and product end of life. -Leveraging customer insights to help determine the best strategies for reducing churn. Working with teams in the US, UK, France and Australia.Customer Obsession award for working on a retention response to COVID-19 via in-product cancellation flows & our Retention Team.Customer Obsession award for successfully migrating 13k customers off a retired product via an extensive migration process.

Auckland, New Zealand

Direct Marketing campaigns for brand, life cycle and product. Manage automated life cycle programs i.e. onboarding.Drive revenue by means of up-sell and cross-sell activity.Identify and mitigate factors which drive churn.End to end project management - briefing insights & digital, working with external agencies, copy writing, building EDM's with third party software, managing sign-off etc.Run A/B tests, optimise email marketing campaigns to improve resultsProduct launches for Apple, Samsung and Huawei devices.Work with Insights to improve customer segmentation.Work with external agencies & manage budget spend.Ensure all comms are on brand and consistent across Digital channels.Report on post campaign analysis.Manage ongoing customer engagement.Run competitions to support the Sponsorship team.

Auckland, New Zealand

Responsible for various touch points a Mobile or Broadband customer may have during their life cycle at 2degrees. From their welcome email, to their first bill, how they understand the apps, and various upsell, cross sell and loyalty campaigns in between. This includes creating and implementing customer marketing campaigns, targeting the right customers and then reporting on the effectiveness of the campaign. My proudest project to date is implementing a Prepay Lifecycle Program. With objectives to decrease churn , increase customer value, and to orient our customers with our benefits and services. This project has had a positive impact on the onboarding of our Prepay customers. Other campaigns of note include the customer plan for the 2degrees Data Clock, the 2degrees Data Hunt, and re-building and redesigning the Pay Monthly and Business lifecycle campaigns.

Auckland, New Zealand

- Direct marketing campaigns (both DM & EDM)- Direct marketing strategy including responsive design, A/B testing & send time optimisation.- Loyalty club acquisition, engagement & retention - Local store marketing - Silverpop (IBM) Super User- Database management- Helix Persona's (Customer segmentation strategy) Standout moments from my time at Flight Centre include moving our eDM's to a new email platform, introducing content specific emails, managing our national direct marketing postal campaigns, redesigning our digital event invites, and redesigning our email templates with responsive design.

Auckland, New Zealand

- EDM campaigns for Flight Centre, Student Flights & Cruiseabout. - Campaign reporting- Database administration- SmartMail Pro- Loyalty Club acquisition, engagement & retention- Voucher promotions - Working with in-house designers Winner of 'Best Team Player' within the Flight Centre Travel Group marketing team. Standout moments from working in this role include managing our loyalty club setup at nationwide travel expos, and running nationwide acquisition campaigns for our loyalty clubs.

Auckland, New Zealand

- Zeald website administration- SEO (Search Engine Optimisation)- Sales resources- Reputation management via Google Places, social media, search marketing & testimonials- Blogs- Copywriting- Sales presentations - Event management - Email marketing- Affiliation marketing- Database administration- Data entry

Auckland

Silverdale

Bachelor Of Science (Bsc)

Postgraduate Diploma In Business And Administration (Pgdipbusadmin)