Sarah Finnie Email & Phone Number

Auckland, New Zealand

Good Viking is a creative company. We help our awesome clients harness their creative energy to deliver brands that work hard, internal culture with momentum and content that cuts through.We like to keep things simple and move fast to get results.

Auckland, New Zealand

Role focus on the commercial opportunity for TVNZ’s creative and production agency, alongside responsibility for all Marketing operations and partnerships. • Increase in commercial production revenue to TVNZ by 9%. New product revenue streams including the launch of ‘The Sandpit’ as a low-cost production offering.• Designed and implemented a change programme to instil a culture of continual development and improve cross-functional working across the business.• Department leadership and representative on the TVNZ Crisis Management Team across multiple business continuity events including COVID-19, retaining a strong culture and output.• TVNZ Lead for the Kiwibank New Zealander of the Year partnership, managing a complex stakeholder management group to deliver optimum value for TVNZ.4 Direct reports across Commercial / New Business, Content, Creative / Design, Operations. Total headcount responsibility of 80FTE with up to 30 contractors.

Auckland, New Zealand

Responsible for TVNZ’s marketing and brand strategy, and integrated planning of TVNZ’scommunications channels to produce a seamless and optimal customer experience. • Designed and implemented a major change management programme to combine TVNZ’s Marketing and Blacksand teams.• Authored and lead the transformation of the TVNZ brand family to a Masterbrand identity.• Business Project sponsor / lead for the merging of TVNZ’s entertainment websites to the current tvnz.co.nz• Lead the go-to-market for TVNZ’s Duke channel, including positioning, brand identity and comms.• TVNZ representation on the Freeview Marketing Advisory Board, working collaboratively alongside industry representatives to deliver Freeview’s marketing plan.6 Direct reports across Strategic Marketing, Creative / Design, Operations, Media & Communications, Digital. Total headcount responsibility of 90FTE.

Auckland

New role created to set up TVNZ’s internal creative and production division, launched asTVNZ Blacksand in 2012. • Redesigned team structure and process to lead teams through a period of organisational and cultural change from disparate creative silos to a multifunctional, collaborative agency.• Developed the Blacksand brand and launched it to market.• Designed and implemented new processes to service all aspects of TVNZ and commercial clients, including setting internal SLA’s and account management practices.• Won pitches against TVNZ’s external incumbent creative agency to position Blacksand to produce all creative for TVNZ’s brands and platforms alongside commercial campaigns for clients.5 Direct reports across Post Production, Operations, Creative / Design, Production and Account Management. Total headcount responsibility of 45 FTE.

New Zealand

SheEO is a global initiative designed to radically transform the way we finance, support, and celebrate female entrepreneurs who are creating new mindsets, new models and new solutions that are benefiting humanity.

London, United Kingdom

Promax is the global association for the entertainment marketing industry, representing thousands of people who create, market, and distribute content in media. We foster community, creativity, and inspiration to drive bottom line results.

Set up newly integrated creative and marketing department servicing Channel 5’s on-air andonline brands across all media and executions. Responsible for commercial partnerships, contra, brand partnerships, media negotiations and management of key third- relationships including incumbent media agency.Key achievements• Lead the newly integrated marketing department through a significant change management project including restructuring, new workflow and client management structure.• Instigation, buy-in and implementation of Five’s digital marketing strategy including key SEO, social media and eCRM initiatives.• Member of Channel 5’s Editorial Board and representative on the pan-broadcaster Marketing groups for Freeview and YouView.

Head of department across media planning, presentation and continuity teams. Heldseveral cross-functional roles (Marketing and Operational Logistics) to launch 2 new digital channels. User Group chair for Channel 5’s digital migration programme. Completed the Ashridge Executive Leadership programme from 2007-2009.Business Continuity representative. Demonstrated calmness, resilience and leadership as Duty Executive for the London bombings on the 7th July 2005 and the Iraq war.

New Zealand Certificate, Tikanga (Matauranga Māori) (Level 3)

Bachelor Of Commerce - Bcom, Marketing Management And Management

Activities and Societies: Awarded the John Waddell Hayward Scholarship in Commerce (Business Administration).