Sarah Firestone Email & Phone Number

Fort Lauderdale, Fl, Us

Lead Digital Marketing strategy for Kaplan Supplemental Education, which includes Kaplan Professional Brands and Kaplan Test Prep

Fort Lauderdale, Fl, Us

- Lead Digital Marketing strategy across Social, Display, YouTube and SEM for the Kaplan Professional brands (Schweser, Kaplan Financial, PPI, Kaplan Real Estate, and the College for Financial Planning)- Evaluated, implemented and continue to manage a DCO vendor, enabling over 10K Display and Social ads to be created in 16 months- Helped achieve YoY website sales growth of over 10% in 2023

Cleveland, Oh, Us

Cleveland, Ohio, Us

The role I was hired to fill at CCM was a brand new role. The CMO had a vision of creating an in-house media team who could handle any sort of Paid Media request, from strategy to execution. As they do, this role has evolved over time to include more than just Paid Media which has allowed me to work on a variety of different projects:- Strategize, implement and manage media campaigns for Corporate- Work with LOs to build out custom media campaigns. This can include a variety of vendors and spend levels. - From January 2019 - March 2021, I've been able to generate almost 9,000 leads using Facebook alone!- Review/evaluate contracts for LOs from vendors they choose to use- Account Managed CCM's #1 Loan Officer (in terms of units) for nearly 2 years. This included requests for events, flyers, landing pages, paid campaigns, etc- Project manage projects that have a media component to them, as they often require assets from the Content, Design and Website teams- Implemented 2 company-wide email signature platforms - After outgrowing the first company, we switched to a larger partner and was able to implement the new partner in half the time they normally take for a full implementation- Manage the internal support queue, where any employee can request help for issues or questions related to paid media and/or email signatures- Worked with internal IT teams to build out a lead routing system based off the percentage of budget an LO contributed to a campaign- Onboard and manage junior team members- Pull reporting that is used by a variety of roles, from LOs to the Executive Leadership team- Routinely work with Legal, Accounting and IT on a variety of projects/requests

Cleveland, Ohio, Us

As the Director, User Interactions I am responsible for reaching my client's target audiences in the most efficient and effective ways possible. I am involved in marketing automation & email marketing, paid media, paid search marketing, and their analytics.Some of my clients include: Sherwin-Williams, Fauquier Hospital, Schindler Elevators, Dayton Children's Hospital, Cree, United Way of Greater Cleveland, Henkel, Avery Dennison and Flavorseal.

Cleveland, Ohio, Us

As the manager of Media and SEM, my days range in their experience. One of the favorite things about my job is that I like to see how things develop from strategy, through the various processes, to implementation and results. Being able to have a hand in all of those steps leads to a better product in the end. Some of my clients include: Sherwin-Williams, Fauquier Hospital, Schindler Elevators, Dayton Children's Hospital, AAMA, United Way of Greater Cleveland, Cancer Center at Lake Manassas, and Flavorseal.

Cleveland, Ohio, Us

I manage the PtP Connections/Media Department.

Cleveland, Ohio, Us

I research, plan, buy and track media placements. I manage most of our accounts daily and love every minute of it.

Cleveland, Ohio, Us

On top of being a media planner and buyer, I also managed all of our media accounts day-to-day. I made sure everything ran as smoothly as it could.

Cleveland, Ohio, Us

I mainly worked in the media department, but helped out the account services department and trafficking/fulfillment department when it was needed.

Cleveland, Ohio, Us

I started out interning with the media department and account service. I did a lot of research and learned a lot about the ad world