Writing articles covering hair and beauty trends as well as product reviews for The Layer Magazine Actively promoting the brand through social media platforms including: Facebook, Twitter, Pinterest, and Instagram

Coordinate major events which raise visibility and enhance public understanding Create and execute monthly plans to facilitate member retention and acquisitionDevelop marketing and fundraising strategy to create cohesiveness among all collateralBuild and maintain relationships with sponsors and donorsIdentify and cultivate relationships with local organizationsCoordinate corporate volunteer days within program areasCreate pre and post donation collateral pieces for top-level donorsExpanded email campaigns to target potential donors with an average open rate of 67%Manage all social media outlets and grew online community 150%Created and coordinated the Annual Giving Campaign strategic plan

Developed a successful social media strategy with over 50% monthly active usersCoordinated weekly staff blog posts, integrating video blogs which raised readership by 33%Assisted with media relations and social media for an experience launch that received national recognitionCoordinated on-site media, radio promotions, and write on-air scriptsBuilt and maintained relationships with our target market via social media that has resulted in being featured on multiple local blogging sitesWrote press releases for key events including Opening Weekend which garnered 5% more attendance than previous yearAssistted with on-site film and photography press and public needsBuilt an online brand for President & CEOManaged summer interns including creating project list, on-boarding and trainingTracked and evaluated media using Vocus

Community Outreach

Researched and created strategic plan for social media campaignDesigned promotional material for company wide eventsStreamlined training material purchasesManaged department purchasesManaged external communications to market participantsManaged online company storeManaged Corporate Compliance video productionManaged 10 intern's activities on company Blog, Facebook, and Twitter

Manages Facebook, Twitter, Blog, and Bebo account with over 1,000 active followersProduced weekly blogs and biweekly newsletters with over 400 subscriptionsDesigned promotional material used for grassroots marketing on campusWork with a team to plan the first offcial screening with over 800 in attendance from all over the UShttp://www.mynameisjerry.com/blog/http://www.facebook.com/pages/My-Name-is-Jerry/14595826033?v=wallhttp://twitter.com/mynameisjerry