Sarah Roberts Email & Phone Number

Kennewick, Wa, Us

Wakefield, Massachusetts, Us

St. Louis, Mo, Us

Formerly: Sincro, an Ansira Company• Expertly grew and maintained client engagement while building positive relationships, resulting in high customer/product retention and revenue growth within assigned client base by positioning myself as a trusted consultant.• Coordinated digital marketing strategies with key business partners, internally and externally, that improved websites user experience and organic search optimization (SEO) for automotive dealer groups, with a focus on driving conversions and the synchronization of online and offline marketing.• Conducted website audits, keyword research, meta tag optimization, header tags optimization, internal linking, keyword optimization, and content development and optimization to help increase visibility and organic search traffic.• Utilized data analysis tools such as Google Analytics (UA and GA4), Google Data Studio, Google Search Console, Screaming Frog, SEMRush, Tableau, HotJar, and internal analytics tool to proactively provide strategic, data-driven recommendations and professional guidance regarding emerging digital and new market technologies.• Identified retention risks and growth opportunities within assigned accounts to mitigate loss of business while growing Ansira services provided to clients.• Designed images for use on landing pages and Google Business Profile, using propriety design tool and Photoshop Elements to align account messaging with planned strategy.• Led internal team in the monthly creation of presentation material, which help drive departmental client conversations on strategy recommendations, industry trends, platform enhancements, and visibility of additional resources.

Saint Louis, Mo, Us

Formerly: CDK Global

Saint Louis, Mo, Us

Saint Louis, Mo, Us

Austin, Texas, Us

• Executed integrated marketing strategies to improve websites, organic search optimization (SEO), and paid search marketing management (SEM) for 40+ accounts monthly.• Cultivated positive relationships with both internal and external clients in all organizational levels, building trust and establishing open communication by answering service-related questions, providing website updates, resolving issues efficiently, ensuring client confidentiality and transparency throughout all projects, updates, and issues to eliminate miscommunication.• Analyzed websites and advertising metrics to track strategy effectiveness, identify necessary content changes and/or performance issues, and implement solutions.• Prepared monthly client-facing email focused on program and website enhancements, distributing them to the Account Advocate team.• Trained new hires and transitioning colleagues on the Account Advocate role, monitoring their performance and guiding them as necessary.

Austin, Texas, Us

Dubai, Dubai, Ae

• Organized global trade shows with a $500K budget, maximizing efficiency and minimizing costs by proactively obtaining multiple bids on all event-related expenditures, reviewing proposals to determine best quality and value, and utilizing existing relationships to procure event needs in-kind. • Coordinated staff scheduling for tradeshow and media interviews, travel plans, content scheduling for print and digital advertising, feedback collection, and advertising and marketing communications. • Drafted all budget reports for global trade shows and collateral events, including the annual global advertising plan and budget for BEHRINGER and BUGERA brands.• Directed Marketing Department functions, such as POP, media, public relations, and creative materials, as well as partnered with other departments, such as Artist Relations, Technical Writers, Social Media, Engineering & Development, and Finance.

Dubai, Dubai, Ae

• Coordinated global trade shows and regional events, procuring marketing merchandise (e.g. t-shirts, music tools, PR kit items), organizing staff needs and arranging travel, liaising with Product Specialists to determine which complete products to have onsite during events, and shipping product prototypes overseas for demonstrations.• Spearheaded marketing functions, including POP, media, artist relations, and creative materials by preparing marketing proposals and presentations, liaising with the creative and legal departments, and managing workflows and manuals.• Created purchase requisitions and streamlined Marketing Department invoice payments while partnering with the Finance department in Singapore on resolving financial issues.

Oklahoma City, Ok, Us

Snohomish County PUD Administration Support – ITS• Facilitated recruitment by receiving and reviewing 900+ resumes for 22 open positions, tracking each candidate’s progress and status, and communicating interview schedules and application statuses.• Liaised with seven hiring managers to schedule interviews for each position.• Designed and maintained Excel logs and a filing system to track the status of each applicant, the progress of each posted position, and all paperwork received from hiring managers and applicants.

Us

• Maximized target exposure for clients (e.g. DIRECTV, Safeco Insurance) by researching and booking events, creating a monthly event calendar and focusing on events that increased visibility and sales.• Assisted the Account Manager with the acquisition of new clients, as well as event research, cost analysis, contract negotiations to increase the promotion budget (e.g. space fees, location, site access to facilities), concept development, new client presentations, and promotional inventory and setups. • Wrote monthly event reports for the Account Director and Account Manager, as well as entered event data onto an Event Management System to alert other departments.

Us

• Managed experiential marketing event logistics, including event and food permits and insurance forms for 1900+ single and multi-day events in the Eastern United States and Canada for clients like Starbucks, Proctor & Gamble, Kraft, and Washington Mutual.• Procured additional funding for a major client’s promotional program.• Aligned objectives and bridged communications with event producers, field staff, government offices, and Client Services to ensure clients’ participation complied with contracts governmental regulations. • Supported 4-7 Account Managers, arranging weekly calls and providing detailed reports regarding event arrangements, upcoming deadlines, and event progress.• Built a detailed filing system to track the progress of events, payments, permits, and insurance.• Optimized the training of six Event Booking Agents and the transition of ten Account Managers by creating a comprehensive training manual and implementing effective training techniques.

•Supervised employees hired to distribute informational products at the Seattle Boat Show•Scheduled employee breaks and lunches during the Seattle Boat Show•Provided credentials for vendors as well as distributed and held will-call tickets

Seattle, Washington, Us

• Aided in the production of the SEAFAIR Scholarship Program, Parade, Milk Carton Derby, Hydroplane Races and Air Show• Managed event logistics at the SEAFAIR VIP Parade event• Composed information guides distributed to the Hydroplane Race leadership team as a means to effectively manage the 300,000 people attending the Races• Collaborated with SEAFAIR volunteers to coordinate security at the Hydroplane Races• Worked closely with the SEAFAIR Community Relations chair to inform and support residents affected by the Hydroplane Races and Air Show•Helped to obtain donations critical to the success of the Milk Carton Derby • Drafted written material including thank you letters and memos for the Milk Carton Derby as well as the VIP Parade event